Community Lease-Up Marketing Specialist - Salary is Negotiable !

Columbia Residential; Atlanta (GA); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a Community Lease-Up Marketing Specialist to drive leasing success in newly constructed multi-family communities. This dynamic role blends creativity with analytical skills, focusing on developing and executing innovative marketing strategies. You'll collaborate with community management teams and property owners to enhance brand presence and attract prospective residents through various channels. If you are passionate about marketing and have a knack for driving results, this opportunity offers a platform to make a significant impact in a rewarding environment.

Qualifications

• 2-3 years of experience in real estate marketing or related fields.
• Strong knowledge of digital marketing and advertising strategies.
• Ability to think creatively and strategically in a team setting.

Responsibilities

• Develop and execute marketing strategies for leasing new communities.
• Oversee digital marketing efforts, including social media and SEO.
• Conduct market research to inform marketing decisions and tactics.

Skills

Digital Marketing

SEO

Social Media Management

Communication Skills

Marketing Strategy Development

Lead Generation

Market Research

Organizational Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Google Analytics

CRM systems

Email Marketing Platforms

Adobe Creative Suite

Job description

Community Lease-Up Marketing Specialist - Salary is Negotiable !

Join to apply for the Community Lease-Up Marketing Specialist - Salary is Negotiable ! role at Columbia Residential

Job Title: Community Lease-Up Marketing Specialist

Reports To: Vice President of Operations

Job Summary

The Community Lease-Up Marketing Specialist is responsible for developing and executing marketing strategies to drive leasing and occupancy in newly constructed or renovated multi-family communities. Their role involves a blend of creative and analytical tasks to attract potential residents and ensure a successful lease-up. This role involves collaborating with community management teams, owners, and partners to develop a strong brand presence, attract prospective residents, and achieve leasing goals.

Key Responsibilities

1. Marketing Strategy Development: Develop comprehensive marketing strategies and plans to drive traffic and secure leases for newly developed communities. Identify target audiences and design marketing tactics (online, offline, and direct) to effectively reach these groups. Collaborate with project managers, property owners, and partners to ensure consistent messaging and positioning.
2. Advertising And Promotion: Oversee digital marketing efforts, including social media campaigns, website management, SEO, and email marketing. Manage traditional advertising channels such as print media, signage, and events. Create engaging content, including blog posts, brochures, newsletters, and flyers.
3. Lead Generation And Conversion: Generate leads through digital and in-person marketing efforts, such as open houses, virtual tours, and community outreach. Track and analyze leads to ensure a high conversion rate from inquiries to signed leases. Maintain communication with leads through follow-up emails, phone calls, and personalized outreach.
4. Branding And Property Positioning: Develop and maintain the community's brand identity through consistent messaging, visuals, and content. Work with design teams to create effective and attractive community signage, floor plans, and promotional materials.
5. Market Research And Analysis: Conduct market research to understand competitive community pricing strategies, and tenant preferences. Analyze occupancy rates, leasing trends, and customer feedback to form marketing decisions and tactics.
6. Reporting And Performance Tracking: Track and report on the success of marketing campaigns, adjusting strategies as needed to meet leasing goals. Provide regular updates and reports on marketing performance and occupancy rates to senior management, owners, and partners.

Skills And Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2-3 years of experience in real estate marketing or related fields, with a focus on leasing or property marketing.
• Strong knowledge of digital marketing, including social media, SEO, and paid search advertising.
• Excellent communication skills, both written and verbal.
• Proficiency with marketing software (e.g., Google Analytics, CRM systems, email marketing platforms, social media tools).
• Ability to think creatively and strategically.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaborate with various teams.

Preferred Qualifications

• Ability to travel up to 75%. May include non-local travel and weekends.
• Experience in marketing for multi-family properties or commercial real estate.
• Knowledge of property management systems (e.g., Yardi, RealPage, etc.).
• Graphic design skills or familiarity with design tools (e.g., Adobe Creative Suite) are a plus.
• Familiarity with leasing terminology and practices.

Additional Notes

This job description is a guide of expected duties and responsibilities. It may be modified at any time, and employees may be asked to perform additional duties with little to no notice.

Our Mission

To provide quality and affordable housing for low- and moderate-income families. To foster an environment for team members to excel and be recognized, and to provide a fair return for principals and partners.

Our Core Values

Culture of Excellence, Integrity, Responsibility, Responsiveness, Respect, Character

Job Details

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Other