Community Lead - Lexington

JETSET Pilates; Lexington (VA); On-site; USD 50,000 - 65,000; Full time

Job summary

JETSET Pilates is seeking a Community Lead to launch and grow new markets, starting with local partnerships, activations, and community events. You will help build awareness, generate leads, and create memorable guest experiences as part of the studio’s pre-opening efforts.

Once open, you’ll drive membership growth through partnerships, events, and exceptional member experiences, while supporting front desk operations and sustaining a welcoming, elevated studio environment.

Qualifications

• Experience in hospitality, fitness, retail, events, marketing, or community engagement.
• Exceptional communication and relationship‑building skills.
• A passion for health, wellness, and boutique fitness.
• Strong organizational skills with the ability to manage multiple priorities.
• An entrepreneurial mindset and a proactive approach to problem‑solving.
• Flexibility to work mornings, evenings, weekends, and community events as needed.

Responsibilities

• Pre-Opening: Launch the Market — build relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.
• Pre-Opening: Plan and execute community activations, pop-ups, and tabling events.
• Pre-Opening: Support JETSET On The Mat community classes and guest experiences.
• Pre-Opening: Capture leads and help build a founding member community.
• Pre-Opening: Create engaging local social media content with the marketing team.
• Pre-Opening: Generate excitement and awareness toward opening day.
• Post-Opening: Grow the Community — continue partnerships and drive referrals and new memberships.
• Post-Opening: Support local events and ongoing community engagement.
• Post-Opening: Partner with GM to drive membership growth and studio goals.
• Post-Opening: Follow up with prospective members and support lead conversion.
• Post-Opening: Deliver exceptional member experiences during in-studio shifts.
• Post-Opening: Support front desk operations and foster a welcoming studio environment.

Skills

Hospitality

Fitness

Events

Marketing

Community engagement

Communication

Relationship-building

Organizational skills

Entrepreneurial mindset

Flexible schedule

Job description

Build Community. Create Connection. Grow the Brand.

At JETSET Pilates, we believe community starts long before someone walks through our doors. The Community Lead is responsible for introducing JETSET to new markets, building meaningful local relationships, and creating experiences that inspire people to become part of our community.

Working alongside the General Manager, this role is the driving force behind local partnerships, community events, social media, and member engagement. From helping launch a brand-new studio to supporting its long-term growth, the Community Lead plays a key role in building awareness, generating leads, and creating an exceptional member experience.

This is an ideal opportunity for someone who loves meeting people, thrives in the community, and is excited by the idea of helping build something from the ground up.

What You’ll Do

Pre-Opening | Launch the Market

Before the studio opens, you’ll serve as JETSET’s ambassador throughout the community by:

• Building relationships with local businesses, wellness partners, run clubs, apartment communities, and corporate organizations.

• Planning and executing community activations, pop-ups, and tabling events.

• Supporting JETSET On The Mat community classes and creating memorable guest experiences.

• Capturing leads and helping build a strong founding member community.

• Creating engaging local social media content alongside the marketing team.

• Generating excitement and awareness leading into opening day.

Post-Opening | Grow the Community

Once the studio opens, your focus shifts toward converting community into membership by:

• Continuing to build partnerships that drive referrals and new memberships.

• Supporting local events and ongoing community engagement.

• Partnering with the General Manager to drive membership growth and studio goals.

• Following up with prospective members and supporting lead conversion.

• Delivering an exceptional member experience during in-studio shifts.

• Supporting front desk operations while helping create a welcoming, elevated studio environment.

Who You Are

You are someone who naturally connects with people and enjoys building relationships. You’re energized by being out in the community, creating memorable experiences, and representing a brand you believe in.

You bring:

• Experience in hospitality, fitness, retail, events, marketing, or community engagement.

• Exceptional communication and relationship‑building skills.

• A passion for health, wellness, and boutique fitness.

• Strong organizational skills with the ability to manage multiple priorities.

• An entrepreneurial mindset and a proactive approach to problem‑solving.

• Flexibility to work mornings, evenings, weekends, and community events as needed.

Why This Role Matters

The General Manager is responsible for leading the studio. The Community Lead is responsible for growing the community around it.

Together, these roles create the culture, energy, and member experience that define JETSET Pilates.

If you’re excited by the opportunity to launch new markets, build meaningful relationships, and help shape the future of one of the fastest-growing boutique fitness brands, we’d love to meet you.