Community Growth & Sales Leader

Holiday by Atria; Longmeadow (MA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid holidays and PTO

Health, Dental, Vision, Life Insurance

401(k) employer match

Tuition reimbursement

Job summary

Holiday by Atria is seeking a Sales Manager to drive revenue through lead generation, relationship-building with General Managers and the community team, and deep market knowledge. You will manage all lead generation activities, develop sales plans, and lead tours for prospective residents.

You will coordinate with a local marketing team, coach staff, and engage in events to grow the community’s visibility and referrals. Prior sales success and a valid driver’s license are required.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Two years of direct sales experience with a proven track record.
• Proficient with CRM tracking systems and Microsoft Office Suite.
• Position requires driving responsibilities and a valid driver’s license.
• Ability to travel within the local market for lead development events.
• Strong communication and persuasive problem-solving skills.

Responsibilities

• Achieve revenue goals through lead generation and conversion activities.
• Develop and implement a sales and marketing plan with GM/ED and divisional sales team.
• Review sales data to set goals and action plans for the market.
• Meet targets for lead and lease conversion per the community sales plan.
• Collaborate with referral partners to convert leads to move-ins.
• Respond to leads with timely follow-up and maintain CRM accuracy.
• Conduct tours with prospective residents and families; handle inquiries in real time.
• Provide coaching to staff on inquiry handling and tours.
• Make outbound calls to schedule community visits and move-ins.
• Promote on/off-site events to drive leads and tours.
• Manage marketing budget and promotional materials.
• Maintain internal referral programs with residents.

Skills

Direct sales experience

Lead generation

CRM tracking systems

Microsoft Office Suite

Excellent communication

Persuasive problem-solving

Travel within local market

Education

Bachelor’s degree or equivalent experience

Tools

CRM software

Microsoft Office

Job description

Holiday by Atria is seeking a Sales Manager to drive revenue through lead generation, relationship-building with General Managers and the community team, and deep market knowledge. You will manage all lead generation activities, develop sales plans, and lead tours for prospective residents.

You will coordinate with a local marketing team, coach staff, and engage in events to grow the community’s visibility and referrals. Prior sales success and a valid driver’s license are required.