Community Growth Associate

Binance.US; United States; Remote; USD 80,000 - 95,000; Full time

Job summary

An established industry player is seeking a Community Growth Associate to join their Marketing team. This role involves developing and executing innovative social media strategies to enhance brand awareness and foster community engagement. The ideal candidate will possess a passion for community building, strong communication skills, and a strategic mindset. You'll be responsible for crafting compelling content, managing social media platforms, and launching community growth campaigns. This dynamic position offers the chance to make a significant impact in the rapidly evolving world of digital assets and blockchain technology, providing a unique opportunity to grow within a diverse and inclusive team.

Qualifications

• 2-3 years of experience in social media and community management.
• Strong understanding of web3/crypto and gaming communities.

Responsibilities

• Develop and execute social media strategies aligned with brand objectives.
• Create engaging content tailored for each social media platform.

Skills

Social Media Management

Community Engagement

Content Creation

Communication Skills

Strategic Thinking

Copywriting

Organizational Skills

Time Management

Familiarity with Crypto Communities

Creative Thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

About Binance.US:

Binance.US is America's home to buy, trade, and earn digital assets. As a licensed and regulated U.S. crypto platform, Binance.US offers some of the lowest fees in the industry and provides secure and reliable access to more than 160 of the world’s most popular cryptocurrencies. We’re on a mission to empower people to do more with their money. The new economy has arrived and we’re committed to helping everyone access the world of blockchain and crypto. To learn more about Binance.US, visit https://www.binance.us/.

About This Role:

The Community Growth Associate is an important part of the Marketing team, responsible for developing and executing social media and community engagement strategies to increase brand awareness, build trust, cultivate positive sentiment, and grow the Binance.US community. The ideal candidate will have a passion for creating compelling content and building communities, as well as strong communication skills and a growth mindset.

Core Responsibilities:

1. Develop social media strategy aligned with brand and business objectives
2. Create compelling content tailored to each platform, including X, Instagram, LinkedIn, Reddit, TikTok, and Discord
3. Manage and grow followers across social media platforms
4. Design and implement strategies to boost community engagement, activation, and retention
5. Monitor channels daily, respond to comments/messages, and support community health
6. Gather community feedback and insights to share with internal teams (Product, CX, etc.)
7. Launch community growth campaigns, including referral and incentive programs
8. Design and execute ROI-positive co-marketing campaigns
9. Identify collaboration opportunities and support with outreach to partners, creators, and influencers
10. Manage Angel Ambassador Program and affiliate relationships
11. Monitor industry trends and collaborate with cross-functional teams to implement
12. Assist in organizing virtual and IRL community events (AMAs, Twitter Spaces, meetups, etc.)
13. Track and analyze community growth metrics, deliver weekly reports with actionable insights

Preferred Skills/Experience:

1. 2-3 years of experience in social media, community management and/or content marketing
2. Passion for social media and community building, particularly in the web3/crypto, gaming, and/or fintech/financial services space
3. Strong understanding and familiarity with various crypto communities across platforms
4. Strategic thinker with proven experience running community campaigns and growth initiatives
5. Must be a creative idea generator, capable of conceptualizing and pitching innovative strategies, as well as executing on those plans
6. Excellent copywriting and content creation skills, with the ability to develop engaging, user-facing content that reflects Binance.US's brand voice, values, and aesthetic
7. Strong written and verbal communication skills, with keen attention to detail and ability to work cross-functionally
8. Exceptional organizational and time management skills with demonstrated ability to drive initiatives forward
9. Web3-native and up-to-date on the latest industry trends and developments
10. Bonus: substantial following and KOL connections on Crypto Twitter/X
11. Bachelor's degree in Marketing, Communications, or a related field

Salary:

The starting pay range for this role is between USD$80,000.00 to USD$95,000.00 for all remote locations. The actual base pay will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.

Binance.US is an Equal Opportunity Employer. Our mission is to give Americans access to a broad array of digital assets, and we thrive because of the diverse and inclusive team that we are building. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.