Community Engagement Lead (BrightLife Kids - SF Bay Area)

pofft Technology Inc.; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Brightline invites applications for a Community Engagement Lead to drive outreach across the San Francisco Bay Area for BrightLife Kids, coordinating with public health partners and senior external stakeholders.

In this high-autonomy role you will develop strategic marketing and partnership strategies, identify opportunities, and present updates at key milestones while spending time in the field with families seeking behavioral health support.

Responsibilities

• Develop strategic outreach and marketing strategies tailored to diverse demographics and ecosystems.
• Identify service gaps and opportunities; contribute to new assets and engagement tactics.
• Leverage networks to identify contacts within the target county using Google, LinkedIn, and school district websites.
• Persuade a range of audiences—from grassroots groups to executive boards—to align on child mental-well-being goals.

Job description

Community Engagement Lead (BrightLife Kids – SF Bay Area)

Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team and drive outreach across the entire San Francisco Bay Area. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI). The State of California selected Brightline — out of more than 450 vendors — to provide free virtual behavioral health services to families with children ages 0–12. This program, BrightLife Kids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals — all at no cost to families or the community.

As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won’t just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.

Strategic Marketing and Partnership Strategy

• Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
• Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
• Build and nurture long‑term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community‑based organizations
• Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.

Community Outreach and Engagement/Health Education/Health Promotion

• Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
• Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
• Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
• Navigate and persuade varied audiences—from grassroots community groups to executive‑level public health boards and School and Office of Education Boards —to align on shared goals for child mental well‑being.

Location

Remote