Community Engagement and Social Media Director

ESFD LLC; Rockville (MD); On-site; USD 50,000 - 60,000; Full time

Job summary

ESFD LLC is seeking a Community Engagement & Social Media Coordinator to enhance community connections for multiple funeral home brands. The role focuses on outreach, cultural engagement, and managing digital communications aligned with brand values. Ideal candidates will demonstrate empathy, cultural sensitivity, and social media expertise.

Qualifications

• Experience in community relations and social media management.
• Bilingual (Spanish-English) preferred.
• Ability to engage with diverse communities.

Responsibilities

• Act as a liaison to local communities and organizations.
• Plan outreach events and coordinate community support.
• Create and schedule engaging content on social media platforms.

Skills

Community engagement

Cultural sensitivity

Social media management

Tools

Canva

Adobe Suite

Job description

Community Engagement and Social Media Director

Community Engagement and Social Media Director

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This range is provided by ESFD LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$50,000.00/yr - $60,000.00/yr

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Sagel Bloomfield Danzansky Goldberg Funeral Care,Going Home Cremation and Funeral Care,Forever Faithful Pet Cremation and Funeral Care

Job Title: Community Engagement & Social Media Coordinator

Job Description: Not a Remote Position

We are seeking a compassionate, community-minded, and tech-savvy individual to serve as our Community Engagement & Social Media Coordinator. This unique role supports multiple funeral home brands encompassing all faith services, such as Jewish, Muslim, Hindu, Buddhist, Catholic, Christian, and Latino and Hispanic communities, as well as pet cremation services, by nurturing meaningful community relationships and managing respectful, brand-aligned digital communications across all platforms.

Key Responsibilities:

· Community Outreach & Cultural Engagement:

o Act as a liaison between our funeral home brands and local communities, religious organizations, Hospice Groups, veterans’ groups, and non-profits, ensuring inclusivity across all brands.

o Plan, attend, and coordinate outreach events such as grief support groups, memorial services, holiday remembrance events, and community sponsorships.

o Cultivate partnerships that enhance brand reputation and provide value to the communities we serve, including, but not limited to, faith leaders, cultural organizations, and local businesses.

o Create and schedule engaging, informative, and culturally sensitive content across Facebook, Instagram, LinkedIn, and other relevant platforms for multiple funeral home brands.

o Monitor engagement and respond appropriately to comments, messages, and reviews, always maintaining a tone of empathy and professionalism.

o Analyze performance metrics and adjust content strategies to improve reach and engagement.

· Brand Stewardship:

o Ensure all public-facing communications align with the core values and voice of each individual brand.

o Collaborate with funeral directors and leadership teams to develop brand-specific messaging and campaigns that honor legacy and promote community trust.

o Maintain brand integrity while adapting messaging for different audiences (e.g., Jewish traditions, Hispanic and Latino heritage, pet parent communities).

o Corporate gift giving program-helping to determine logo gifts for key supporters.

o Previous experience in community relations, multicultural marketing, or social media management, preferably in a service-oriented or sensitive industry.

o Deep cultural sensitivity and ability to respectfully engage with diverse traditions, languages, and values.

o Warm and empathetic communication style and interpersonal skills.

o Ability to multitask and manage multiple brand voices with grace and consistency.

o Proficiency with social media platforms, content creation tools (e.g., Canva, Adobe Suite), and scheduling software.

o Background in bereavement services, nonprofit work, or public relations.

o Familiarity with CRM systems or digital marketing analytics.

o Bilingual (Spanish-English) strongly preferred; Jewish cultural knowledge is a

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Individual and Family Services

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