Community Engagement Ambassador & Marketing Coordinator

Industry; Santa Rosa (CA); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

Flexible work environment

Creative work culture

Opportunity for community impact

Job summary

A local wellness organization in Santa Rosa is seeking a passionate Community Engagement & Marketing Coordinator to enhance its community presence and brand. Responsibilities include planning marketing events, building partnerships, and managing social media. The ideal candidate should have significant experience in marketing or community outreach, ideally within a fitness or wellness context. This role allows for creativity and community impact.

Qualifications

• 12 years in marketing, community outreach, events, or boutique fitness.
• Yoga or wellness background is a strong plus.
• Must be local to Santa Rosa.

Responsibilities

• Plan and execute local marketing and events.
• Build partnerships with local businesses.
• Manage social media accounts and content.
• Coordinate community outreach and engagement activities.

Skills

Excellent communicator

Social media savvy

Relationship builder

Highly organized

Self-motivated

Job description

Community Engagement Ambassador & Marketing Coordinator

Santa Rosa, California, United States YogaSix Santa Rosa, CA

Overview

Community Engagement Ambassador & Marketing Coordinator
Location: Santa Rosa, CA
Brand: YogaSix

YogaSix Santa Rosa is looking for a passionate, energetic, and creative Community Engagement & Marketing Coordinator to grow our local presence, foster authentic connections, and elevate the YogaSix brand in Santa Rosa.

If you love yoga, community building, and unforgettable experiences both in-studio and out in the community, this is the opportunity for you. You'll be at the forefront of local marketing, events, partnerships, and content creation, helping us fulfill our mission: making yoga inclusive, energizing, and transformational for everybody.

Key Responsibilities

• Member Experience & Studio Events
• Plan and execute weekly in-studio activations that surprise and delight (e.g., wellness vendor days, tea tastings, themed classes).
• Coordinate milestone celebrations for members (e.g., 100-class achievements, birthdays, transformation journeys).
• Highlight a "Member of the Month" with social features and exclusive perks like merchandise, class packs, or free workshops.
• Manage community boards, gratitude walls, and wellness challenges to boost connection and retention.
• Local Partnerships & Community Outreach
• Build strategic partnerships with local businesses, wellness providers, and apartment communities to drive trial and engagement.
• Coordinate pop-up yoga classes at parks, farmers markets, coworking spaces, and community events.
• Establish corporate wellness programs with local companies, offering exclusive rates or tailored class experiences.
• Develop referral and incentive programs to reward member advocacy and stimulate organic growth.
• Social Media & Content Creation
• Own the studios local Instagram and Facebook accounts - post daily stories, reels, and behind-the-scenes highlights.
• Collaborate with instructors to film engaging short-form videos (e.g., pose breakdowns, class intros, yoga tips).
• Launch creative social media contests and referral campaigns (e.g., Bring a Friend Free Week, Post-Class Glow Up).
• Event Planning & Marketing
• Host quarterly themed classes and community events (e.g., Full Moon Flows, Holiday Yoga Parties, 108 Sun Salutations).
• Organize studio open houses and bring-a-friend events to drive lead generation and trial.
• Support major events like grand openings, anniversaries, and community days with vendors, giveaways, and live music.
• Lead Generation & CRM Support
• Partner with the Sales Team to capture and nurture leads from events, social campaigns, and pop-ups.
• Keep marketing metrics up to date in the CRM and assist with lead follow-ups.
• Collect member and prospect feedback to continually optimize outreach and event strategies.
• Qualifications
• Experience:
• 12 years in marketing, community outreach, events, or boutique fitness.
• Yoga or wellness background is a strong plus.
• Skills:
• Excellent communicator and relationship builder
• Social media savvy (especially Instagram and short-form video trends)
• Highly organized, self-motivated, and resourceful
• Personality:
• Vibrant, approachable, wellness-oriented, and passionate about yoga's power to transform lives
• Location:
• Must be local to Santa Rosa and able to attend events and pop-ups throughout the area
• Why Join YogaSix Santa Rosa?
• Be part of a welcoming and transformative yoga community grounded in inclusion and growth
• Enjoy a flexible, creative work environment with passionate instructors and engaged members
• Make a lasting impact by helping more people discover the benefits of yoga for body and mind
• How to Apply
• Send your resume and a short video or note explaining why you're the ideal candidate to represent YogaSix Santa Rosa.
• We want to know: How will you turn yoga into a movement in our city?