Communications Strategist

The Rector & Visitors of the University of Virginia; Manassas (VA); Hybrid; USD 48,000 - 97,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Generous Paid Time Off

Retirement Savings

Disability Benefits

Health Savings Plans

Certification and Education Support

Job summary

UVA Health seeks a Communications Strategist within UVA Community Health in Manassas to shape stories, messages, and communications that engage team members and support patient care excellence across the health system.

The role focuses on strategic storytelling, stakeholder partnership, and leading internal communications initiatives. You will collaborate with marketing, media relations, and digital content teams to ensure consistent messaging and employee engagement.

Qualifications

• Bachelor's degree in a related field (English, Communications, Public Relations, Journalism, Marketing).
• 3+ years of relevant experience; 5 years in corporate/internal communications preferred.
• Strong writing, storytelling, and stakeholder management skills.

Responsibilities

• Lead planning, development, and distribution of internal newsletters and employee communications.
• Create compelling content including articles, announcements, leadership messaging, employee stories, email campaigns, multimedia content, scripts, and profiles.
• Manage editorial calendars, planning tools, and workflows for timely messaging.

Skills

Internal communications

Strategic storytelling

Stakeholder partnership

Executive communications

Crisis communications

Education

Bachelor's degree in English/Communications/Public Relations

Tools

Salesforce Marketing Cloud

Job description

Great internal communications help healthcare organizations stay connected, informed, and aligned. As a Communications Strategist with UVA Community Health located in Manassas, you will play a highly visible role in shaping the stories, messages, and communications that engage team members, support organizational priorities, and ultimately help strengthen the delivery of exceptional patient care across the health system.

This is an exciting opportunity for a communications professional who enjoys strategic storytelling, stakeholder partnership, and leading communications initiatives in a dynamic healthcare environment. Working within Strategic Marketing & Communications, you will help connect thousands of team members across UVA Community Health through impactful content, organizational messaging, and employee engagement communications.

The Role

As a Communications Strategist, you will serve as a trusted communications advisor and strategic partner to leaders and stakeholders across UVA Community Health. You'll develop and execute communication strategies that support organizational objectives, change initiatives, employee engagement efforts, and internal communications programs.

In this position, you will:

• Lead the planning, development, and distribution of internal newsletters and employee communications.
• Create compelling content including articles, announcements, leadership messaging, employee stories, email campaigns, multimedia content, scripts, and profiles
• Manage editorial calendars, communication planning tools, and content workflows to ensure timely and effective messaging.
• Partner with leaders, administrators, and department stakeholders to identify communication needs and develop strategic communication plans.
• Use Salesforce Marketing Cloud and other communication tools to deliver targeted communications to diverse audiences.
• Collaborate closely with marketing strategy, media relations, digital content, and social media teams to maintain messaging alignment and brand consistency.
• Support organizational change management initiatives through thoughtful communication planning and execution.
• Coordinate communications for events, presentations, leadership initiatives, and organizational programs.
• Contribute to crisis and emergency communications efforts when needed.
• Identify and elevate meaningful stories that celebrate team members, achievements, and moments of pride across the organization.

Success in this role comes from building strong relationships, bringing fresh ideas to the table, managing multiple priorities, and helping leaders communicate effectively in a fast-paced healthcare environment.

Why UVA Health

UVA Health is one of the nation's leading academic health systems recognized for advancing patient care, innovation, education, and community impact. This role offers the opportunity to contribute directly to a mission-driven organization where communication plays a vital role in connecting teams and supporting healthcare excellence.

What makes this opportunity especially compelling:

• Make a visible impact across a healthcare system serving communities throughout Northern Virginia and Culpeper.
• Help shape employee engagement, organizational culture, and leadership communications that influence thousands of team members.
• Serve as a strategic advisor, not simply a content creator, partnering directly with leaders and stakeholders.
• Gain exposure to high-impact communications work including change management, executive communications, crisis communications, employee engagement, and organizational storytelling.
• Join a collaborative, innovative, and highly respected communications team that values creativity, adaptability, and initiative.
• Work in a healthcare environment where your communication helps support the people delivering life-changing care every day.
• Enjoy a hybrid work model, with a minimum of two days on-site each week and opportunities for meaningful in-person collaboration and engagement.

This is an outstanding opportunity for a communications professional who wants to expand their influence, strengthen their strategic communications expertise, and contribute to an organization with a powerful mission and significant community impact. Please note that this position is in Manassas.

MINIMUM REQUIREMENTS:

Education: Bachelor's degree in a related field such as English, Communications, Public Relations, Journalism, Marketing.

Experience: 3+ years of relevant experience. 5 years relevant years in corporate communications, internal communications, marketing, public relations, or a related field preferred.

Licensure: None.

PHYSICAL DEMANDS:

This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.

The pay range for this role is $48,462.00 - $96,925.00 annually. Individual compensation will be determined by the selected candidate's qualifications, previous work experience, and/or education.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Generous Paid Time Off
• Retirement Savings
• Long-term and Short-term Disability
• Health Saving Plans, and Flexible Spending Accounts
• Certification and Education Support

UVA Health is a world-class Magnet Recognized academic medical center and health system with a level 1 trauma center. 2023-2024 U.S. News & World Report "Best Hospitals" guide rates UVA Health University Medical Center as "High Performing" in 5 adult specialties and 14 conditions/procedures. We are one of 70 National Cancer Institute designated cancer centers. UVA Health Children's is named by 2023-2024 U.S. News & World Report as the best children's hospital in Virginia with 9 specialties ranked among the best in the nation. Our footprint also encompasses 3 community hospitals and an integrated network of primary and specialty care clinics throughout Charlottesville, Culpeper, Northern Virginia, and beyond.

The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about UVA's commitment to non-discrimination and equal opportunity employment.