Communications Specialist III

Texas A&M University System; College Station (TX); On-site; USD 52,000 - 63,000; Full time

Job summary

Texas A&M University System seeks a Communications Specialist III to lead paid media strategy and execution for the College of Engineering. You will develop integrated paid media plans, manage advertising investments, oversee campaign execution and optimization, and use performance data to improve audience reach, engagement and conversion.

The role partners with the Associate Director of Marketing Strategy, Marketing Campaigns Manager, Marketing Analytics, and central Engineering Communications

Responsibilities

• Paid Media Strategy & Planning — Develop and execute paid media strategies aligned with college marketing and campaign objectives.
• Campaign Management & Optimization — Manage campaign execution and optimization, and use performance data to improve reach and conversion.
• Collaboration & Strategic Advisory — Serve as the subject‑matter expert for paid media and partner with Marketing Strategy and central Engineering teams.

Job description

Job Title

Communications Specialist III

Agency

Texas A&M Engineering

Department

Engineering Communications Group

Proposed Minimum Salary

$5,166.67 monthly

Job Location

College Station, Texas

Job Type

Staff

Job Description

Why work for Texas A&M Engineering?

Engineering has been part of Texas A&M University since its opening in 1876 as the Agricultural and Mechanical College of Texas. Today, the College of Engineering is the largest college on the College Station campus with more than 25,000 engineering students enrolled in 15 departments. Its mission is to serve Texas, the nation and the global community by providing engineering graduates who are well-founded in engineering fundamentals, instilled with the highest standards of professional and ethical behavior, and prepared to meet the complex technical challenges of society.

As the research arm of Engineering, the Texas A&M Engineering Experiment Station (TEES) is a state agency within the Texas A&M University System with a mission to improve lives through basic and applied engineering research, workforce development and technology transition. Our collaborations with industry, academia and government provide cutting-edge solutions to global technical challenges.

We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of Respect, Excellence, Leadership, Loyalty, Integrity, and Service, by offering competitive salaries, an array of benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Purpose

The Paid Media Strategist leads the college’s paid media strategy and execution across digital advertising channels to support enrollment, reputation, engagement and other strategic marketing objectives. This position develops integrated paid media plans, manages advertising investments, oversees campaign execution and optimization, and uses performance data to continually improve audience reach, engagement and conversion.

The position serves as the college’s subject‑matter expert for paid media and partners closely with the Associate Director of Marketing Strategy and Visibility, Marketing Campaigns Manager, Marketing Analytics and central Engineering Communications teams to translate marketing objectives into effective, measurable paid media strategies.

Responsibilities

Paid Media Strategy & Planning — 30%

• Develop and execute paid media strategies aligned with college marketing and campaign objectives.

• Translate campaign goals, audiences and messaging into channel and media strategies.

• Recommend appropriate platforms, audiences, placements, budgets, and flighting based on campaign objectives.

• Develop media plans and budget recommendations for recruitment, reputation, awareness, and other priority campaigns.

• Identify opportunities to expand or refine paid media capabilities as platforms and audience behaviors evolve.

• Serve as the Texas A&M Engineering’s primary subject‑matter expert and strategic advisor on paid media.

Campaign Management & Optimization — 30%