Communications Specialist

WVU Medicine; United States; On-site; USD 65,000 - 95,000; Full time

Job summary

BMC Berkeley Medical Center in Martinsburg, WV, is seeking a Communications Specialist to identify, shape, and manage editorial content for news, marketing, public information and corporate communications materials.

This role includes developing copy and providing communications counsel to faculty and administrators to enhance the organization’s reputation through marketing and media relations. A bachelor’s degree and 3 years of relevant experience are required.

Qualifications

• 3 years in one of: news, communication, marketing, advertising, or public relations for healthcare or large orgs.
• Experience in interviewing, writing, and editing.
• Experience in media relations or web content creation/editing or event planning.

Responsibilities

• Promotes public recognition, awareness, and support of services and achievements with strategic communications.
• Writes and plans communications across media; develops multimedia content (video, audio, photos).
• Maintains regular contact with sources to highlight achievements through news releases and features.
• Interviews faculty and staff on medical topics and explains research to the public.
• Coordinates with other communicators to present information accessibly and compellingly.
• Plans events with PR/marketing impact.
• Organizes work of staff and students as assigned.
• Develops clear, consistent communication strategies and messages.
• Maintains relations with public officials and WVU constituencies.
• Writes ad copy, TV/radio scripts; coordinates video/photography shoots; edits speeches and sites.
• As a Communications Specialist, roles may include Internet/Intranet, Publication, News, or Corporate Communications focus.

Skills

Editorial content development

Communications strategy

Public information

Media relations

News writing/editing

Education

Bachelor's degree

Job description

A key member of the Marketing team, this seasoned communicator will be responsible for identifying, shaping, and managing the development of high-quality editorial content for news, marketing, public information and corporate communications materials, including publications, news releases, websites, periodicals, media relations collaterals, and other appropriate communication vehicles. This position is responsible for creating communications strategies, messages, developing copy and providing communications counsel to faculty and administrators in assigned areas for the purpose of enhancing the organization’s reputation through marketing and media relations. Will work as a member or leader of a multi-skilled team on specific projects as assigned.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree

EXPERIENCE:

1. 3 years in one of the following:

• news, communication, marketing, advertising, or public relations program for a healthcare organization, college, news media organization, government agency, business, or other large knowledge-based organization, or
• interviewing, writing, and editing, or
• media relations, or
• 2 years in one of the above and 1 year in web content creation, editing, or publishing or
• 2 years in one of the above and 1 year in event planning

PREFERREDQUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree in communications, journalism, marketing, or English.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Promotes wider public recognition, awareness, and support of the organization’s services, activities and achievements. This should include a long-term strategic view of policies, goals and mission in assigned areas, and communications strategies to inform the public and other audiences of these goals and achievements.

2. Serves as contributing writer and assists with the planning, development, production and assessment of communications in all media. Develops multimedia content, including digital video, audio and still photography.

3. Maintains regular and frequent contact with sources across the organization to solicit relevant information to highlight and promote achievements through distribution as news releases, opinion pieces, Web features and other communication vehicles.

4. Interviews faculty and professional staff on medical and scientific topics, interprets and explains the organization and research to the public and other audiences

5. Demonstrates the capacity to understand the significance of assigned areas, and places information before faculty, staff and the public in an accessible and compelling form. Coordinates with other communicators from across the organization to achieve this goal

6. Participates in planning special events that have communication needs and public relations/marketing impact.

7. Organizes and coordinates the work of other staff and students as assigned.

8. Develops and directs clear communication strategies and messages, maintaining consistency across the organization.

9. Maintains positive relations with public, state and federal officials, as well as WVU constituency groups and stakeholders

10. Supports the organization as assigned, including writing ad copy and TV and radio scripts, coordinating video and photography shoots; writing and editing for high profile publications websites and speeches.

11. As a Communications Specialist, you could be assigned to work in any of these assigned roles: Internet/Intranet focused, Publication focused, News focused, Corporate Communication/Community Relations focused.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS AND ABILITIES:

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

BMC Berkeley Medical Center

Cost Center:

512 UH Marketing

Address:

2500 Hospital Drive

Martinsburg

West Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively “WVUHS”) is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.