Communications & Marketing Specialist

NATIONAL BAR ASSOCIATION; Baltimore (MD); On-site; USD 68,000 - 78,000; Full time

Job summary

A leading legal professional organization is seeking a Communication & Marketing Specialist in Washington, DC. This full-time position involves shaping the organization's brand voice, driving digital presence, and creating compelling content. The ideal candidate has at least 5 years of experience in communications or marketing, with strong writing skills and a proven ability to manage digital channels and engage members effectively. A competitive salary range of $68,000 - $78,000 plus benefits is offered.

Benefits

Health insurance

Dental insurance

Vision insurance

Qualifications

• Minimum of 5 years of professional experience in a communications, marketing, or content creation role.
• Proven portfolio of writing and content creation samples.
• Demonstrated experience managing professional social media accounts.

Responsibilities

• Write, edit, and distribute the association’s online communications.
• Manage and update content on the NBA website.
• Implement a social media strategy to grow the NBA’s online presence.

Skills

Strategic Content Development

Digital Channel Management

Audience-Centric Mindset

Analytical Acumen

Brand Stewardship

Education

Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field

Tools

Microsoft Office 365

Google Workspace

Job description

Organization History and Impact:

The National Bar Association (NBA) is the preeminent National professional organization representing African American lawyers, judges, law professors, and law students in the United States. Founded in 1925, the NBA was established at a time when African American legal professionals were largely excluded from other national bar associations, most notably the American Bar Association, which did not admit African American members until 1950. The NBA was created to provide a platform for Black legal professionals to convene, share resources, and advocate for civil rights and social justice.

The NBA's enduring objectives are to advance the science of jurisprudence, uphold the honor of the legal profession, and promote social interaction among its members, while vigorously protecting the civil and political rights of all citizens. Today, the National Bar Association continues to be a vital advocate for justice and equality, working tirelessly to address the legal needs of African Americans and promote diversity within the legal profession. By fostering a sense of community and collaboration among its members, the NBA remains a powerful force for change and a key player in the ongoing struggle for civil rights and social justice.

Website: www.nationalbar.org

Position Overview:

The NBA seeks a dynamic Communication & Marketing Specialist to join our team. This role is essential for shaping the NBA’s brand voice, driving our digital presence, and developing compelling content that connects with our members and amplifies our mission to the public. In this role you will:

• Amplifying Our Voice: Developing and distributing strategic content across digital platforms to communicate the NBA’s impact and value.
• Driving Engagement: Managing the NBA’s website, social media channels, and weekly newsletter to foster a vibrant online community.
• Advancing the Mission: Translating our advocacy and programmatic work into effective marketing materials and strategic communications that advance organizational goals.

Reporting to the Executive Director.

Key Responsibilities:

Content Creation & Digital Management:

• Write, edit, and distribute the association’s online communications, ensuring timely and relevant content for members.
• Manage and update content on the NBA website to ensure accuracy and freshness.
• Implement a social media strategy to grow the NBA’s online presence, increase engagement, and promote events and initiatives.

Strategic Communications:

• Contribute to the development of key messaging and communication strategies for targeted audiences, including members, affiliates, and the media.
• Assist in drafting press releases, official statements, and other public-facing communications.
• Monitor, analyze, and report on key performance metrics for digital campaigns, website traffic, and social media engagement to inform future strategies and demonstrate ROI.

Marketing Execution:

• Coordinate the production and dissemination of all NBA marketing materials, including brochures, event programs, and digital collateral.
• Prepare and distribute the association’s master calendar of events, programs, and activities.

General Support:

• Provide hands-on support for the marketing and communication needs of major NBA events, including the annual convention, by creating promotional materials, managing event listings, and assisting with on-site logistics.
• Perform other duties as assigned by the Executive Director.

The Ideal Candidate Is:

• A Compelling Storyteller: Possesses a natural talent for crafting clear, persuasive, and mission-driven narratives that resonate across diverse audiences and platforms.
• A Digital-First Marketer: Has a passion for and proficiency with digital tools and platforms, understanding how to use them strategically to build brand awareness, engage a community, and drive action.
• A Proactive & Agile Contributor: Thrives in a collaborative, small-team environment where initiative, adaptability, and a hands-on approach are essential for success. You are a self-starter who can manage multiple projects simultaneously.
• A Detail-Oriented Executor: Combines creative thinking with meticulous attention to detail, ensuring all communications are polished, accurate, and align with the NBA's brand standards.

Core Competencies Include:

• Strategic Content Development: Ability to translate the NBA's strategic goals into impactful content plans and marketing campaigns that educate, engage, and inspire.
• Digital Channel Management: Proficiency in managing and growing an organization's presence across key digital channels, including websites, email newsletters, and social media platforms.
• Audience-Centric Mindset: A deep commitment to understanding the needs and interests of the NBA's members and the broader public to ensure communications are relevant and valuable.
• Analytical Acumen: Skill in using data and metrics (e.g., web analytics, social media insights) to evaluate performance, report on ROI, and continuously improve communication strategies.
• Brand Stewardship: A keen sense for maintaining and enhancing brand integrity, voice, and visual identity across all touchpoints.

Professional Qualifications:

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• Minimum of 5 years of professional experience in a communications, marketing, or content creation role.
• Proven portfolio of writing and content creation samples (e.g., press releases, social media campaigns, newsletter content, website copy).
• Demonstrated, hands-on experience managing professional social media accounts (e.g., Twitter/X, LinkedIn, Instagram, Facebook) for a brand or organization.
• Technical proficiency with standard workplace software (Microsoft Office 365, Google Workspace) and experience with or ability to quickly learn essential platforms such as:
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and a commitment to accuracy.

Work Location & Schedule:

This is a full-time, in-person position based at the National Bar Association’s headquarters in Washington, DC. The successful candidate will be expected to work from the NBA office during standard business hours, with flexibility for occasional evening or weekend events as needed. While some hybrid flexibility may be possible for specific circumstances, regular in-office presence is required to effectively collaborate with staff, support operations, and engage with members and stakeholders. Candidates must reside in or be willing to relocate to the Washington, DC metropolitan area. Occasional travel (10-15%) may be required for conventions, member meetings, or special events.

Compensation & Benefits:

The National Bar Association offers a competitive compensation package designed to support both the professional and personal well-being of our team members. This position offers a competitive salary in the range of $68,000 - $78,000 annually, commensurate with experience and qualifications. The selected candidate will receive a market-competitive salary along with comprehensive benefits including medical, dental, and vision insurance coverage. Equal

To Apply:

Please submit your resume, a compelling cover letter outlining your qualifications and interest in this role, and 2-3 relevant writing or content samples (e.g., links to social media campaigns, articles, or marketing materials) to: [e-mail]. Please use the subject line: Communication & Marketing Specialist Application

Equal Opportunity Employer Statement:

The National Bar Association is committed to fostering an inclusive workplace and is proud to be an equal opportunity employer. We celebrate diversity in all forms and do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or any other characteristic protected by law.