Communications & Marketing Director

Great Lakes Bay Health Centers; Saginaw, Northern (MI, KY); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work after training

Professional development opportunities

Job summary

Great Lakes Bay Health Centers is seeking an experienced Director of Communications & Marketing to lead strategic planning, digital presence, media relations, and internal communications. The role emphasizes brand governance, accessibility, and audience-focused storytelling across multiple channels.

You will advise executive leadership, manage vendors, and drive metrics-driven improvements in patient growth and community engagement. Hybrid work may be available after training period.

Qualifications

• Bachelor's degree in communications, marketing, or related field; APR preferred.
• Minimum five years in progressively responsible communications or marketing roles, including digital platforms, media relations, and branding.
• Experience in healthcare, nonprofit, or mission-driven settings preferred.
• Strong visual and creative judgment with ability to produce high-quality materials.

Responsibilities

• Develop and lead integrated communications and marketing strategy aligned with organizational goals.
• Serve as strategic advisor to executive leadership on messaging and reputation.
• Lead media relations, press outreach, and crisis communications.
• Oversee digital strategy, website, social media, and content governance.
• Manage external vendors and ensure accessible, SEO-optimized digital experiences.
• Lead internal communications and change management initiatives.

Skills

Strategic leadership

Digital strategy

Media relations

Internal communications

Analytics

Education

Bachelor's degree

APR preferred

Tools

SEO tools

Analytics platforms

Content management systems

Job description

OldTwn
Old Town
700 Court St
Saginaw, MI 48602, USA

OldTwn
Old Town
700 Court St
Saginaw, MI 48602, USA

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties, absent an undue hardship on GLBHC.

• Strategic Leadership & Planning (13%)
  • Develop and lead an integrated communications and marketing strategy for internal and external audiences, aligned with organizational goals, community needs, and cross-department priorities.
  • Serve as a strategic advisor to executive leadership on messaging, positioning, and reputation, translating complex healthcare initiatives into clear, audience-specific communications.
• Digital Presence & Content Ecosystem (32%)
  • Established organizational brand standards, messaging frameworks, visual identity guidelines, and communication policies across all departments.
  • Lead the organization’s digital strategy across website, social media, content governance, and multimedia storytelling, ensuring alignment with brand and organizational priorities, while maintaining a consistent, compelling brand voice, narrative, and tone across all platforms and channels and final approval of key digital content.
  • Oversee and manage external vendors (web, social, analytics, video), providing direction, accountability, and performance oversight to ensure delivery of accessible (WCAG), SEO-optimized, and user-centered (UX) digital experiences aligned with organizational standards and priorities.
• Media Relations, Issues & Reputation Management (25%)
  • Develop and oversee strategic marketing campaigns supporting patient growth, provider recruitment, new service lines, and organizational priorities.
  • Lead media and public relations efforts, including press outreach, executive visibility, crisis communication, and reputation management.
  • Oversee online review and inquiry response workflows, in coordination with Patient Relations and Operations teams, ensuring timely, accurate, and brand-aligned responses.
• Internal Communications & Change Management (20%)
  • Develop and lead internal communications and change management strategies to support organizational alignment, engagement, and effective rollout of initiatives, while providing strategic communications direction for organizational events and community engagement to ensure alignment with brand standards and messaging.
  • Provide hands-on support in developing and refining high-impact marketing materials and visual assets as needed, ensuring brand consistency.
• Measurement, Budget & Improvement (10%)
  • Establish and monitor performance metrics through dashboards and analytics, using insights to inform decision making, guide resource allocation, and drive continuous improvement, while overseeing communications and marketing budgets to ensure effective and strategic use of resources.

Note: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for the job.

MARGINAL JOB DUTIES

• Performs other duties as assigned.

JOB SPECIFICATIONS

• Education: Bachelor's degree in communications, marketing, graphic design, or related field. Master's degree preferred.
• Licensure: None required. APR (Accredited in Public Relations) preferred.
• Experience: Minimum of five (5) years of progressively responsible experience; or, in lieu of a degree, seven (7) years of progressively responsible experience. Experience overseeing digital platforms, vendors, and media relations. Experience in healthcare, nonprofit, or mission-driven environments preferred.
• Skills: Strong visual and creative judgment; ability to produce high-quality materials when required. Ability to maintain strong role boundaries to safeguard strategic capacity. Advanced knowledge of marketing analytics, strategic planning, and brand governance.
• Interpersonal Skills: Ability to communicate change, strong crisis and executive communications, and reputation management
• Physical Effort: Must be able to sit, stand, and or walk for an entire workday. Must be able to lift, carry, push, pull, and or twist while holding up to 25 lbs. occasionally
• Hours of Work: Full time; Flexible and varied work hours may be required, including occasional evenings or weekends for project deadlines or site visits. Hybrid may be available after training period.
• Travel: Valid Michigan driver's license and reliable transportation. Travel throughout GLBHC's service area required. Evening and weekend travel may be required for fundraising events, community activities, and donor engagement.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex,sexual orientation,gender identity, or national origin.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.