Communications & Marketing Coordinator

Cedar Circle Farm & Education Center; Thetford (VT); On-site; USD 32,000 - 36,000; Full time

Benefits offered by this job

Health insurance (employer paid)

403(b) retirement plan with 5% match

Paid holidays, sick, and parental/paid

20% farmstand discount

50% off summer camps for dependents

Job summary

Cedar Circle Farm & Education Center is seeking a Communications & Marketing Coordinator to tell our story, engage the community, and promote our programs and farm products in Vermont.

You will lead a cohesive communications plan with the Development Director, craft newsletters, manage email campaigns, maintain the website, and design marketing materials for events and CSA offerings while supporting fundraising efforts.

Qualifications

• Excellent written and verbal communication skills.
• Experience with digital marketing and newsletters.
• Ability to manage multiple projects in a fast-paced setting.
• Willingness to work evenings/weekends for events.

Responsibilities

• Implement a comprehensive communications strategy with the Development Director.
• Craft engaging newsletters connecting the community with programs, CSA, events.
• Create targeted marketing campaigns to grow CSA membership and retention.
• Maintain and grow the email marketing list with segmentation for outreach and fundraising.
• Update website and design print and digital materials for events and initiatives.
• Lead social media strategy and execution with guidance from the Development Director.
• Support donor stewardship and fundraising communications.
• Organize on-farm events with the team to increase engagement.

Skills

Storytelling

Digital marketing

Social media

Email marketing

Website content

Graphic design

Project management

CRM systems

Relationship building

Tools

MailChimp

Canva

Google Analytics

Job description

Full-Time, Year Round

The Communications & Marketing Coordinator (CMC) plays a vital role in telling the story of Cedar Circle Farm and Education Center, engaging the community, and promoting our mission-driven programs as well as our farm-grown and farm-made products. By crafting compelling communications and fostering relationships, the CMC strengthens community connections, builds brand loyalty, and supports revenue growth. This role collaborates across departments to ensure a cohesive communication strategy, aligning with the farm's goals for education, sustainability, and fundraising.

Key Responsibilities

• Implement a comprehensive communications strategy in collaboration with the Development Director to highlight seasonal themes, organizational goals, and impact stories.
• Craft engaging, informative newsletters that connect the community with our programs, CSA offerings, events, and farm updates.
• Create and execute targeted marketing campaigns to increase CSA membership retention and attract new members.
• Maintain and grow the farm's email marketing list, utilizing segmentation strategies to personalize outreach and fundraising appeals.
• Execute regular website updates, ensuring engaging and informative content and a user-friendly experience for customers, donors, and stakeholders.
• Design and produce visually compelling print and digital materials (ads, flyers, signage) to promote events, CSA programs, and farm initiatives.
• Write and distribute press releases to local and regional media outlets.
• Collaborate with the Administrative Manager to promote employment opportunities.
• Update digital profiles (Google, Yelp, TripAdvisor) to enhance the farm's online reputation and visibility.
• Lead social media strategy and execution, with guidance from the Development Director, creating engaging content, interacting with followers, and expanding reach.
• Collaborate with the Administrative team to develop and schedule CSA member communications, including welcome emails, pickup reminders, and weekly updates for Produce Plus members.
• Support the fundraising team's donor stewardship efforts, including data management, thank-you letters, and impact reports.
• Collaborate with the Development Director and department managers to organize on-farm events that increase engagement and drive farm traffic throughout the season.
• Alongside the Development Director and Administrative team create and implement a volunteer recruitment strategy that empowers volunteers to serve as ambassadors for Cedar Circle's mission and sustainability efforts.
• Track and analyze engagement metrics (email performance, social media analytics, website traffic) to refine strategies and improve outreach effectiveness.
• Participate in educational activities and events as needed.

Required

Qualifications & Skills

• Strong written and verbal communication skills, with the ability to tell compelling stories and convey complex ideas in an accessible way.
• Experience in digital marketing, social media management, email marketing, and website content management.
• Graphic design skills for creating marketing materials (experience with Canva or similar tools).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Enthusiasm for sustainable agriculture, food systems, and community engagement.
• Experience using CRM systems (such as MailChimp,or similar) for customer outreach.
• Ability to work occasional evenings and weekends for events, including annual Pumpkin Festival in October.

Preferred

• Experience with nonprofit communications and fundraising.
• Familiarity with Google Analytics and data-driven marketing strategies.
• Background in event planning and community engagement.
• Photography and video production skills for digital content creation.

Compensation & Benefits

This is a full-time, year-round position with a salary range of $23-26/hr. Benefits include: health insurance (premium 100% employer paid); paid holiday, sick, and parental leave; a 403(b) retirement plan with a 5% employer safe harbor match; 20% discount at our farmstand; 50% off summer camps for dependents; and access to an employee assistance program.

About Cedar Circle Farm And Education Center

Cedar Circle Farm & Education Center is a nonprofit, certified organic farm located on over 50 acres of conserved land along the Connecticut River in East Thetford, Vermont. Our organization has a deep commitment to developing regenerative agriculture systems for our annual vegetable and flower production and to offering educational programming that builds connections between our food, ecosystems, and community.

Our farm is a community hub with a farmstand, retail greenhouses, a farm kitchen, a coffee shop, a cut flower garden, education programs, and unique CSA options. It's a place where folks can learn about and deepen their appreciation for organic regenerative agriculture.

Our staff is a reflection of our community and is the most essential aspect of our farm. When you join our dynamic team, you'll have the opportunity to make valuable contributions to our greater mission of promoting organic, regenerative farming and the transition to a localized food economy!

Cedar Circle Farm is an EEO/AA employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability, protected veteran status, or any other characteristic protected by law.

Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.

Salary: $23 - $26 per hour