Communications & Marketing Coordinator

Cedar Circle Farm & Education Center; Thetford Hill (VT); On-site; USD 48,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Paid holidays and leave

403(b) retirement plan with 5% match

20% farmstand discount

50% off summer camps for dependents

Employee assistance program

Job summary

Cedar Circle Farm & Education Center is seeking a Communications & Marketing Coordinator to tell our story, engage the community, and promote education programs as well as our farm products. This full-time, year-round role collaborates across departments to craft cohesive messaging aligned with sustainability and fundraising goals.

You will lead newsletters, social media, website updates, events, and donor communications while building relationships with donors, customers, and partners to grow

Qualifications

• Strong written and verbal communication for storytelling.
• Experience in digital marketing and email campaigns.
• Graphic design for marketing materials (Canva or similar).

Responsibilities

• Implement a comprehensive communications strategy in collaboration with the Development Director.
• Draft newsletters connecting the community with programs, CSA offerings, events, and updates.
• Create and execute targeted marketing campaigns to grow CSA membership.
• Maintain and grow the farm's email marketing list with segmentation.
• Update website with engaging, user-friendly content.
• Design and produce print and digital materials for events and programs.
• Write and distribute press releases to local and regional media.
• Collaborate to promote employment opportunities.
• Update digital profiles (Google, Yelp, TripAdvisor).
• Lead social media strategy and execution.
• Coordinate CSA communications including welcome emails and weekly updates.
• Support donor stewardship and fundraising communications.
• Organize on-farm events to increase engagement.
• Develop volunteer recruitment strategies.
• Track engagement metrics to refine outreach.
• Participate in educational activities and events.

Skills

Communication skills

Digital marketing

Social media management

Email marketing

Website content management

Graphic design

CRM systems

Project management

Tools

Canva

MailChimp

Google Analytics

Job description

Full-Time, Year Round

The Communications & Marketing Coordinator (CMC) plays a vital role in telling the story of Cedar Circle Farm and Education Center, engaging the community, and promoting our mission-driven programs as well as our farm-grown and farm-made products. By crafting compelling communications and fostering relationships, the CMC strengthens community connections, builds brand loyalty, and supports revenue growth. This role collaborates across departments to ensure a cohesive communication strategy, aligning with the farm's goals for education, sustainability, and fundraising.

Key Responsibilities

• Implement a comprehensive communications strategy in collaboration with the Development Director to highlight seasonal themes, organizational goals, and impact stories.
• Craft engaging, informative newsletters that connect the community with our programs, CSA offerings, events, and farm updates.
• Create and execute targeted marketing campaigns to increase CSA membership retention and attract new members.
• Maintain and grow the farm's email marketing list, utilizing segmentation strategies to personalize outreach and fundraising appeals.
• Execute regular website updates, ensuring engaging and informative content and a user-friendly experience for customers, donors, and stakeholders.
• Design and produce visually compelling print and digital materials (ads, flyers, signage) to promote events, CSA programs, and farm initiatives.
• Write and distribute press releases to local and regional media outlets.
• Collaborate with the Administrative Manager to promote employment opportunities.
• Update digital profiles (Google, Yelp, TripAdvisor) to enhance the farm's online reputation and visibility.
• Lead social media strategy and execution, with guidance from the Development Director, creating engaging content, interacting with followers, and expanding reach.
• Collaborate with the Administrative team to develop and schedule CSA member communications, including welcome emails, pickup reminders, and weekly updates for Produce Plus members.
• Support the fundraising team's donor stewardship efforts, including data management, thank-you letters, and impact reports.
• Collaborate with the Development Director and department managers to organize on-farm events that increase engagement and drive farm traffic throughout the season.
• Alongside the Development Director and Administrative team create and implement a volunteer recruitment strategy that empowers volunteers to serve as ambassadors for Cedar Circle's mission and sustainability efforts.
• Track and analyze engagement metrics (email performance, social media analytics, website traffic) to refine strategies and improve outreach effectiveness.
• Participate in educational activities and events as needed.

Qualifications & Skills

Required:

• Strong written and verbal communication skills, with the ability to tell compelling stories and convey complex ideas in an accessible way.
• Experience in digital marketing, social media management, email marketing, and website content management.
• Graphic design skills for creating marketing materials (experience with Canva or similar tools).
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong interpersonal skills and ability to build relationships with diverse audiences.
• Enthusiasm for sustainable agriculture, food systems, and community engagement.
• Experience using CRM systems (such as MailChimp,or similar) for customer outreach.
• Ability to work occasional evenings and weekends for events, including annual Pumpkin Festival in October.

Preferred:

• Experience with nonprofit communications and fundraising.
• Familiarity with Google Analytics and data-driven marketing strategies.
• Background in event planning and community engagement.
• Photography and video production skills for digital content creation.

Compensation & Benefits

This is a full-time, year-round position with a salary range of $23-26/hr.

• health insurance (premium 100% employer paid)
• paid holiday, sick, and parental leave
• a 403(b) retirement plan with a 5% employer safe harbor match
• 20% discount at our farmstand
• 50% off summer camps for dependents
• access to an employee assistance program

About Cedar Circle Farm and Education Center

Cedar Circle Farm & Education Center is a nonprofit, certified organic farm located on over 50 acres of conserved land along the Connecticut River in East Thetford, Vermont. Our organization has a deep commitment to developing regenerative agriculture systems for our annual vegetable and flower production and to offering educational programming that builds connections between our food, ecosystems, and community.

Our farm is a community hub with a farmstand, retail greenhouses, a farm kitchen, a coffee shop, a cut flower garden, education programs, and unique CSA options. It's a place where folks can learn about and deepen their appreciation for organic regenerative agriculture.

Our staff is a reflection of our community and is the most essential aspect of our farm. When you join our dynamic team, you'll have the opportunity to make valuable contributions to our greater mission of promoting organic, regenerative farming and the transition to a localized food economy!

Cedar Circle Farm is an EEO/AA employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability, protected veteran status, or any other characteristic protected by law.

Research suggests that qualified women, Black, Indigenous, and Persons of Color (BIPOC) may self-select out of opportunities if they don't meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive to apply for this role.