Communications Manager, Snapchat

Snap Inc.; Los Angeles (CA); On-site; USD 157,000 - 235,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. in Los Angeles is seeking a Communications Manager to lead proactive messaging for Snapchat, creator programs, and platform initiatives. You will translate complex product updates into clear, compelling narratives for media, partners, and internal stakeholders.

The role requires strong reporter relationships across tech, entertainment, sports, and culture, plus 8+ years in communications. You will collaborate with Product, Partnerships, Content, Marketing, Legal, Policy, and other

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years in communications, public relations, or related field.
• Experience developing comms strategies for consumer technology products or platforms.

Responsibilities

• Develop proactive communications and storytelling for Snapchat, including in-app products and monetization programs.
• Translate complex product updates into clear messaging for media, creators, partners, and internal stakeholders.
• Lead external agency partner teams to support media strategy and storytelling.

Skills

Relationship building

Media relations

Storytelling

Editorial judgment

Cross-functional collaboration

Messaging strategy

Public speaking

Project management

Education

BS/BA degree

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Comms Team is responsible for conveying Snap's mission, vision and values to core audiences within our community, which include Snapchatters, Spectacles users, creators, developers, advertising partners, content partners, investors, policymakers, and Snap team members. This passionate team works hard to show the world what makes Snapchat, SPECS, and Lens Studio powerful platforms for communication, storytelling, and augmented reality innovation, and to ensure the narratives about the company, its people, and its products are accurate and compelling.

We’re looking for a Communications Manager to join our Communications Team in Los Angeles!

What you’ll do:

• Develop and lead proactive communications and storytelling for Snapchat including in-app products and features, monetization programs, platform tools, and initiatives designed to support creator growth and long-term success.
• Translate complex product updates, platform changes, and monetization programs into clear, compelling messaging for media, creators, partners, and internal stakeholders.
• Lead external agency partner teams to support media strategy, storytelling, and execution.
• Support communications across content and partnerships including sports, music, and more; identifying opportunities to tell compelling stories about how creators and partners use Snapchat to reach and engage audiences.
• Develop communications strategies around major cultural and industry moments, including entertainment and sports tentpoles, creator activations, partnerships, and Snap-led initiatives.
• Build and maintain strong relationships with reporters across the creator economy, technology, consumer, business, entertainment, sports, and culture beats, and proactively pitch stories that build sustained understanding of Snapchat and its creator ecosystem beyond individual launches.
• Draft clear, compelling communications materials including Newsroom posts, messaging documents, FAQs, reactive talking points, briefing materials, media pitches, and other external and internal communications.
• Organize press briefings, product demonstrations, creator and partner media opportunities, and prepare spokespeople and executives for interviews, speaking engagements, and other press moments.
• Identify emerging trends across the creator economy, entertainment, sports, social platforms, and digital culture, using those insights to inform proactive communications opportunities and strengthen Snapchat’s cultural relevance.
• Collaborate closely with cross-functional partners across Product, Creator Partnerships, Content, Marketing, Legal, Policy, and other teams to develop coordinated communications strategies for launches, programs, partnerships, and platform changes.
• Work across the Communications team to measure impact, track coverage and sentiment, and refine strategies based on performance and insights.

Knowledge, Skills, and Abilities:

• Strong relationships with reporters across the creator economy, technology, consumer, business, entertainment, sports, and culture, with a demonstrated ability to develop proactive stories and manage complex platform narratives.
• Strong understanding of the creator and digital content ecosystem, including evolving creator business models, monetization, platform dynamics, and cultural trends.
• Demonstrated experience developing communications strategies for consumer technology products, platforms, or features, including the ability to make complicated product and business concepts accessible to broad audiences.
• Ability to move fluidly between proactive storytelling, product launches, partnerships, and reactive communications in a fast-paced environment.
• Exceptional written and verbal communication skills, strong editorial judgment, and fastidious attention to detail.
• Ability to independently identify compelling stories and translate broader business, product, and cultural trends into earned media opportunities.
• Strong cross-functional relationship-building skills, including experience working with Product, Partnerships, Marketing, Legal, Policy, and senior leadership.
• Ability to manage multiple high-priority projects simultaneously and operate effectively amid evolving priorities and tight deadlines.
• Experience partnering with global communications teams on coordinated campaigns and announcements.
• Experience working with and effectively managing external communications agency partners is preferred.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.
• 8+ years of professional experience in communications, public relations, product communications, or a related field, preferably within consumer technology, social platforms, the creator economy, media, or entertainment.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $157,000-$235,000 annually.

Zone B:

The base salary range for this position is $149,000-$223,000 annually.

Zone C:

The base salary range for this position is $133,000-$200,000 annually.

This position is eligible for equity in the form of RSUs.