Communications Manager - Investment Services and Asset Management

US Bank; Minneapolis (MN); On-site; USD 110,000 - 160,000; Full time

Job summary

U.S. Bank is seeking a Communications Manager to develop and execute integrated external communications and media relations strategies across institutional businesses.

The role is an individual contributor on the WCIB communications team within Public Affairs and Communications. The position will advise business leaders, build national media relationships, craft product launches, and coordinate internal communications, executive messaging, and thought leadership across owned and earned channels.

Qualifications

• Bachelor's degree required or equivalent work experience
• Ten or more years of experience in communications activities
• Two or more years of management experience

Responsibilities

• 360-degree external communications support - plan development, content creation, tactical implementation, executive coaching, media training, interview staffing, tracking and reporting results.
• Leads proactive and reactive media relations for the business; Develops ideas for pitches based on industry and market topics and trends.
• Drives executive communications activity for this area, including town halls and leadership messages.
• Stays up to date on events and developments - internally and externally - that impact U.S. Bank while identifying opportunities to increase positive visibility for the organization.
• Provides executives and other spokespeople with communications guidance related to core business line priorities / objectives.
• Works to implement communications strategies for complex business lines to build U.S. Bank's reputation and increases brand awareness of capabilities.
• Partners with central Public Affairs and Communications team on major events that may involve media interaction, such as a reduction in force, adds to staff, cross-business line moves, new leaders, major new initiatives, etc.
• Collaborates with social media partners.
• Provides spokesperson and leader support for external events including speaking remarks, staffing, etc.
• Collaborates with communication peers in other business areas to connect opportunities for aligned storytelling.

Skills

Media relations

Executive communications

Thought leadership

Leadership

Communication strategy

Ethics and integrity

Agency management

Education

Bachelor's degree

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

The communications manager will develop and execute integrated communications and media relations strategies for Investment Services, Asset Management and Institutional Services at U.S. Bank, including Global Fund Services, Global Corporate Trust, Institutional Trust and Custody, U.S. Bancorp Asset Management, and other institutional businesses. The role will serve as a strategic communications advisor to business leaders, build relationships with national and trade media, and provide internal communications support to leadership.

The position is an individual contributor on the Wealth, Corporate, Commercial and Institutional Banking (WCIB) communications team within Public Affairs and Communications.

Their responsibility will include providing expert communications consultation, developing media plans for product launches, proactive and reactive media relations that may include timely market trends, thought leadership, and other aspects of these complex businesses that lend themselves to media outreach. The individual will also collaborate with other key stakeholders to develop multifaceted communications plans that include internal, cross-enterprise storytelling, social media amplification, speaking engagement and thought leadership opportunities, as well as storytelling on U.S. Bank's owned media platforms.

Ideal candidate will have external communications experience in Financial Services, particularly with institutional financial services businesses.

Responsibilities :

• 360-degree external communications support - plan development, content creation, tactical implementation, executive coaching, media training, interview staffing, tracking and reporting results.
• Leads proactive and reactive media relations for the business; Develops ideas for pitches based on industry and market topics and trends.
• Drives executive communications activity for this area, including town halls and leadership messages.
• Stays up to date on events and developments - internally and externally - that impact U.S. Bank while identifying opportunities to increase positive visibility for the organization.
• Provides executives and other spokespeople with communications guidance related to core business line priorities / objectives.
• Works to implement communications strategies for complex business lines to build U.S. Bank's reputation and increases brand awareness of capabilities.
• Partners with central Public Affairs and Communications team on major events that may involve media interaction, such as a reduction in force, adds to staff, cross-business line moves, new leaders, major new initiatives, etc.
• Collaborates with social media partners.
• Provides spokesperson and leader support for external events including speaking remarks, staffing, etc.
• Collaborates with communication peers in other business areas to connect opportunities for aligned storytelling.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Ten or more years of experience in communications activities
• Two or more years of management experience

Preferred Skills/Experience:

• Proven experience in developing and executing a clear communication strategy to help the company achieve its objectives
• Demonstrated success supporting communications for capital markets, corporate banking, or other institutional financial services businesses, with expertise in media relations, executive communications, and thought leadership.
• Strong network of financial and business media contacts, with experience positioning market-facing executives and subject matter experts on capital markets, economic trends, and institutional banking issues.
• Contemporary, creative approach to communication strategy
• Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams.
• Experience working with reporters in complex industry- Comfortable operating in a complex, fast-paced environment
• Contemporary, creative approach to communication strategy- Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams
• Strong verbal and written communication skills
• Always do the right thing and represent USB with ethics and integrity
• Experience managing an outside PR agency.

Location Expectations:

This role requires working from a U.S. Bank location three (3) or more days per week.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, ple