Communications Manager - Corporate, Commercial and Institutional Banking

US Bank; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

U.S. Bank is seeking a communications manager to lead integrated external and internal communications for the WCIB group, including capital markets and related areas.

You will develop media plans, advise executives, and coordinate cross-enterprise storytelling and media outreach. Ideal candidate has 10+ years in communications, strong media relationships, and proven leadership in fast-paced financial services environments.

Qualifications

• Bachelor's degree or equivalent work experience.
• 10+ years in communications.
• 2+ years of management experience.
• Experience in capital markets or financial services a plus.

Responsibilities

• Develop and execute integrated external communications strategies.
• Lead media relations and executive communications for WCIB.
• Provide spokesperson support for events and speaking engagements.
• Collaborate with internal teams and agencies on storytelling.

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.

Job Description

The communications manager will develop and execute integrated communications and media relations strategies for U.S. Bank's capital markets businesses, including fixed income, foreign exchange, commodities, debt capital markets, trading and other institutional financial services. The role will serve as a strategic communications advisor to business leaders, build relationships with national and trade media, and provide internal communications support to the head of the area.

The position is an individual contributor on the Wealth, Corporate, Commercial and Institutional Banking (WCIB) communications team within Public Affairs and Communications. In addition to supporting capital markets, the manager will partner with the WCIB communications leader on media relations and select external communications for the vice chair and head of WCIB, lead communications for research initiatives such as the CFO Survey, and collaborate across the organization to develop integrated storytelling opportunities.

Their responsibility will include providing expert communications consultation, developing media plans for product launches, proactive and reactive media relations that may include timely market trends, thought leadership, and other aspects of these complex businesses that lend themselves to media outreach. The individual will also collaborate with other key stakeholders to develop multifaceted communications plans that include internal, cross-enterprise storytelling, social media amplification, speaking engagement and thought leadership opportunities, as well as storytelling on U.S. Bank's owned media platforms.

Ideal candidate will have external communications experience in Financial Services, particularly capital markets, corporate banking, or other institutional financial services businesses.

Responsibilities:

• 360-degree external communications support - plan development, content creation, tactical implementation, executive coaching, media training, interview staffing, tracking and reporting results.
• Proactive and reactive media relations; Develop ideas for pitches based on industry and market topics and trends.
• Stay up to date on events and developments - internally and externally - that impact U.S. Bank while identifying opportunities to increase positive visibility for the organization.
• Provides executives and other spokespeople with communications guidance related to core business line priorities / objectives.
• Works to implement communications strategies for complex business lines to build U.S. Bank's reputation and increases brand awareness of capabilities.
• Partners with central Public Affairs and Communications team on major events that may involve media interaction, such as a reduction in force, adds to staff, cross-business line moves, new leaders, major new initiatives, etc.
• Partners with PR agency for some efforts, and fosters direct relationships with key reporters.
• Collaborates with social media partners.
• Provide spokesperson and leader support for external events including speaking remarks, staffing, etc.
• Collaborates with communication peers in other business areas to connect opportunities for aligned storytelling.

Basic Qualifications:

• Bachelor's degree, or equivalent work experience
• Ten or more years of experience in communications activities
• Two or more years of management experience

Preferred Skills/Experience:

• Proven experience in developing and executing a clear communication strategy to help the company achieve its objectives
• Demonstrated success supporting communications for capital markets, corporate banking, or other institutional financial services businesses, with expertise in media relations, executive communications, and thought leadership.
• Strong network of financial and business media contacts, with experience positioning market-facing executives and subject matter experts on capital markets, economic trends, and institutional banking issues.
• Contemporary, creative approach to communication strategy
• Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams.
• Experience working with reporters in complex industry
• Comfortable operating in a complex, fast-paced environment
• Contemporary, creative approach to communication strategy
• Demonstrated leadership skills, diplomacy, and ability to gain buy-in from diverse teams
• Strong verbal and written communication skills
• Always do the right thing and represent