Communications Manager - In-House for Iconic Health & Wellness

Phifer & Company; New York (NY); On-site; USD 95,000 - 110,000; Full time

Job summary

A leading health and wellness firm in New York, NY is seeking a Communications Manager to shape and execute the brand’s communications strategy. The successful candidate will develop integrated strategies, create compelling content, and manage internal communications, ensuring alignment with organizational goals. This role requires exceptional writing skills, 5-7 years of relevant experience, and a collaborative mindset. A Bachelor's degree in Communications or a related field is required. Competitive salary with additional annual bonus offered.

Qualifications

• 5-7 years of experience in communications, preferably in health, wellness, or lifestyle industries.
• Ability to adapt tone and style to diverse audiences.
• Knowledge of New York City market and health and wellness trends is a plus.

Responsibilities

• Develop and implement integrated communications strategies that support brand positioning.
• Create and manage content for press materials, newsletters, and digital platforms.
• Manage employee updates and engagement initiatives.

Skills

Exceptional writing

Organizational skills

Collaborative mindset

Education

Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field

Tools

Digital communications tools

Analytics platforms

Content management systems

Job description

Communications Manager - In-House for Iconic Health & Wellness

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This range is provided by Phifer & Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $110,000.00/yr

Additional compensation types

Annual Bonus

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About the Role:

The Communications Manager will report directly to the Director of Communications and play a key role in shaping and executing the brand’s communications strategy across external and internal channels. This position requires a strong writer and strategic thinker who can translate complex ideas into clear, compelling narratives that resonate with diverse audiences. The successful candidate will collaborate closely with leadership, marketing, and cross‑functional teams to ensure the brand’s voice is consistent, inspiring, and aligned with organizational goals.

Key Responsibilities:

• Develop and implement integrated communications strategies that support brand positioning, product launches, and organizational initiatives.
• Create and manage content for press materials, executive messaging, newsletters, blogs, and digital platforms.
• Partner with marketing teams to align communications with campaigns, events, and promotional activities.
• Support internal communications by managing employee updates, newsletters, and engagement initiatives that reinforce culture and transparency.
• Assist executive leadership with speechwriting, talking points, and presentations for conferences, panels, and industry events.
• Oversee the development of brand storytelling across owned channels, including website, social media, and thought leadership platforms.
• Collaborate with design and digital teams to ensure communications are visually compelling and consistent with brand guidelines.
• Establish and maintain editorial calendars to ensure timely delivery of communications across multiple platforms.
• Track and analyze communications performance, providing insights and recommendations for continuous improvement.
• Manage vendor and agency relationships to ensure high‑quality execution of communications initiatives.
• Provide guidance and mentorship to junior team members, fostering professional growth and development.
• Ensure all communications adhere to regulatory and compliance standards relevant to the health and wellness industry.
• Identify opportunities to enhance brand visibility through partnerships, community engagement, and industry collaborations.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 5–7 years of experience in communications or related disciplines, preferably within health, wellness, or consumer lifestyle industries.
• Exceptional writing, editing, and storytelling skills with the ability to adapt tone and style to varied audiences.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative mindset with proven ability to work effectively across departments and with senior leadership.
• Familiarity with digital communications tools, analytics platforms, and content management systems.
• Knowledge of the New York City market and health and wellness trends is a plus.

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