Communications Manager- AQM60034894

Adult Correction; North Carolina; On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Job summary

North Carolina Aquarium Division seeks a Communications Manager to lead communications, marketing, and public engagement for its programs and events. You will edit materials, develop campaigns, and work with media, tourism partners, and internal teams to raise awareness of conservation initiatives.

The role involves collaboration across NC Aquariums, the Division, and external partners, with occasional weekend or holiday work as needed.

Qualifications

• Experience in communications and public relations
• Strong writing and editing skills with AP style
• Ability to coordinate with media partners and tourism industry

Responsibilities

• Directs communications, promotion, marketing and public engagement for Aquarium programs
• Edits exhibit text and promotional materials
• Develops campaigns to raise awareness of programs and conservation initiatives
• Liaises with media, tourism boards and partner organizations
• Supervises communications staff and coordinates cross-facility promotions

Job description

About Us

The North Carolina Department of Natural and Cultural Resources (DNCR) enriches people's lives through education and stewardship of North Carolina's natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program. These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit www.dncr.nc.gov.

Job Classification Title

Information & Communications Spec II (NS)

Description of Work

Have you ever wondered what it might be like to work at an Aquarium? The North Carolina Aquariums at Fort Fisher is seeking a dynamic, efficient, and enthusiastic individual to join the Communications Department as the Communications Manager.

Key Responsibilities

• Responsible for a wide range of communication tools, including the Aquarium's shared website and social media outlets representing the Aquarium.
• Edits Aquarium materials for grammar, spelling, punctuation and creates content for press releases, articles, and on-line postings.
• Responsible for promoting public awareness of the Aquarium by working closely with the local travel, tourism and hospitality industry, and Chambers of Commerce.
• Evaluating and developing cooperative marketing and advertising programs through the local/area business and tourism community; developing advertising layouts for publications promoting area/regional attractions and including placement of advertising and promotional pieces; and contributes to the creation/implementation of special events.
• Supports collaborative efforts to strategically maximize awareness of the Aquarium and Aquarium Division through effective marketing and advertising.
• Supports and actively contributes to a culture of respect, collaboration, and mutual support by working closely with the other NC Aquariums, the NC Aquarium Society, DNCR, and AZA.
• Weekend, evening, and holiday work may be required.
• Interact extensively with all Aquarium personnel, including the director, husbandry, education, admissions, exhibits, and security, and work with all staff to ensure promotional activities, talking points, social media, and instruction to visitors are in keeping with the Division's mission.
• Extensive contact with members of the media and the public at large and serves as liaison with tourism industry officials in the local community, including serving on tourism and other industry promotional boards, commissions, and committees.
• Primary contact for advertising representatives, partner agencies and organizations, and must maintain a professional and informative role in interacting with the Aquarium's social media followers.
• Supervise a communications assistant.

Site-specific responsibilities

• Directs all communication, promotion, marketing, publicity, and public engagement related to programs, special events, and overarching advertising strategies throughout the public and private sectors.
• Edits all exhibit text, signage, educational and promotional materials.
• Develops and implements campaigns using original creative public relations and marketing strategies and proactively works to raise awareness of the Aquarium's programs, services, conservation initiatives, and mission.
• Works both independently and with a team in recognizing needs and making recommendations for messaging and public relations.
• Maintains awareness of new and emerging technologies to ensure the most effective and efficient delivery of messaging.
• Strengthen and build relationships with media and the local community.
• Demonstrates a strong command of AP style, including accurate grammar, punctuation, and spelling, with consistent attention to detail.
• Comprehensive knowledge of advertising, marketing techniques, design, and multimedia skills are a plus.

Division-wide responsibilities

• Promotes the mission of the North Carolina Aquarium Division and manages the Aquarium's internationally recognized brand.
• Occasionally receives specific instructions from the Division Director where applicable, in accordance with Division and DNCR requirements.
• Works closely with Communications Managers at each of the North Carolina Aquariums and Jennette's Pier in developing cross-facility promotions, division-wide communications policies, and unified representation of Communications initiatives.
• Works with the North Carolina Aquarium Society to support