Communications & Engagement Lead

MetLife; Bridgewater (MA); On-site; USD 89,700 - 119,500; Full time

Benefits offered by this job

401(k) matching

Life insurance

Paid time off

Disability insurance

Job summary

MetLife seeks a Communications and Engagement Lead to drive growth in voluntary and core benefits, partnering with Product COE, Distribution Development, and Marketing. You will guide enrollment strategies, train sales partners, and maintain relationships to expand our benefits portfolio.

With 5+ years in insurance sales/marketing and strong data-management skills, you’ll influence brokers and customers, leveraging Salesforce and Excel to optimize outcomes and strategic initiatives.

Qualifications

• 5+ years of experience in product, sales, marketing, or wholesaling in the insurance industry.
• Strong data-management skills with Salesforce.com and Excel.
• Bachelor’s degree or equivalent of experience and education.
• Excellent presentation skills.
• Thorough knowledge of and proven ability to demonstrate sales and marketing principles.

Responsibilities

• Build and maintain strong relationships with sales partners to drive revenue growth.
• Enhance sales effectiveness through training, account planning, and pipeline development.
• Lead and support implementation and enrollment strategies.
• Monitor participation and performance, providing insights and recommendations.
• Deliver product, enrollment, and market strategy expertise while supporting initiatives.

Skills

Insurance industry knowledge

Data management

Strong presentation

Education

Bachelor's degree or equivalent

Tools

Salesforce.com

Excel

Job description

Join the nation’s largest non‑medical carrier of group insurance, where your work will impact over 55,000 customers and cover more than 50 million employees and family members. As part of MetLife’s Group Benefits team, you’ll deliver innovative benefits solutions – life, disability, dental, vision, and voluntary benefits – tailored to today’s employers and workforces. Collaborate with customers, brokers, and partners to expand our offerings and reimagine digital experiences. Join us and be part of an organization committed to supporting customers when they need us most.

The Opportunity

The Communications and Engagement Lead (CEL) is responsible for partnering with internal partners to execute the automated process for the under 1000 space an assigned sales team to drive growth of MetLife’s voluntary and core benefits product portfolio for the Regional Business. The CEL will serve as a benefits and enrollment expert, providing dedicated strategic guidance while maintaining existing client relationships.

The CEL will partner with various organizations, including Product COE, Distribution Development, and Marketing to provide day‑to‑day support of MetLife’s products to sales partners.

The CEL will lead account planning efforts and deliver training to sales partners. The CEL will serve as secondary support for strategic broker, prospect, and customer meetings to drive sales results while building and maintaining strong relationships.

Key Responsibilities

• Build and maintain strong relationships with sales partners to drive revenue growth and optimize broker/client strategies
• Enhance sales effectiveness through training, account planning, and pipeline development
• Lead and support implementation and enrollment strategies, ensuring alignment, execution, and resource readiness
• Monitor participation and performance, providing insights and recommending appropriate platforms and solutions
• Deliver product, enrollment, and market strategy expertise while supporting strategic initiatives and sales education

Required Qualifications

• 5+ years of experience in product, sales, marketing, or wholesaling in the insurance industry (internal, external or combination)
• Strong data‑management skills, Salesforce.com, Excel, etc.
• Bachelor’s degree or equivalent of experience and education
• Excellent presentation skills
• Thorough knowledge of and proven ability to demonstrate sales and marketing principles and practices

Preferred Qualifications

• Expected to maintain a thorough knowledge of existing, new and enhanced products
• Ability to work independently and to communicate clearly and concisely
• Results‑oriented and strategic professional with a data‑driven mindset, strong critical thinking and consultative abilities, deeply customer‑ and broker‑focused, with exceptional communication and influencing skills

The expected salary range for this position is $89,700 - $119,500. This role may also be eligible for annual short‑term incentive compensation and stock‑based long‑term incentives. All incentives and benefits are subject to the applicable plan terms.

Benefits We Offer

Our U.S. benefits address holistic well‑being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no‑cost short‑ and long‑term disability. We also provide company‑paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity and accident insurance, as well as an Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!

MetLife is an Equal Opportunity Employer. All employment decisions are made without regard to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).

If you need an accommodation due to a disability, please email us at [e-mail]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug‑free workplace.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.