Communications Director

Beth Israel Lahey Health, Inc.; United States; Hybrid; USD 135,000 - 175,000; Full time

Job summary

Beth Israel Lahey Health, Inc. seeks a Communications Director to lead strategic marketing and communications for its clients, acting as the primary interface between the BILH Communications Department and client executives.

This hybrid role entails on-site days at BIDMC and collaboration across COEs to advance client reputation, engagement, and patient volume. The role reports to the VP of Communications, guiding business cases and integrated plans across channels, and supervising the BIDMC

Qualifications

• Bachelor’s degree in Business Administration, Marketing/Communications or related field.
• 10+ years healthcare experience preferred; 0-1 years supervisory experience.
• Strong verbal and written communication and interpersonal skills.
• Advanced skills with Microsoft Office including Outlook, Word, Excel, PowerPoint or Access.

Responsibilities

• Serves as primary BIDMC contact with Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications.
• Builds strategic relationships with BIDMC leadership and attends senior leadership meetings to inform priority-setting.
• Identifies business challenges and marketing opportunities based on culture, service offerings and financial performance.
• Leads development of strategic marketing and communications plans in support of BIDMC priorities.
• Assesses local processes to support system-led campaigns and collaborates to design solutions for campaign readiness.
• Presents performance analysis and reporting for marketing campaigns to senior leadership.
• Oversees BIDMC marketing team’s timely handling of client requests.
• Directs daily work activities including hiring, termination, corrective action and performance reviews.

Skills

Verbal communication

Written communication

Relationship building

Strategic thinking

Leadership

Project management

Education

Bachelor’s degree

Master’s degree preferred

Tools

Microsoft Office

Excel

Job description

When you join the growing BILH team, you’re not just taking a job, you’re making a difference in people’s lives. This role will support the Dana‑Farber Beth Israel Deaconess Cancer Collaboration. It will be a hybrid role that requires time on site at BIDMC several days a week. The Communications Director leads the development of communications strategies for their assigned clients and serves as the primary interface between the BILH Communications Department and their clients’ executive and operational leaders. This individual is a key strategic partner in supporting their assigned clients’ business goals. Reporting to the Vice President of Communications, this individual supports client leadership in the development of business cases and/or subsequent integrated communications plans that utilize a variety of channels to support key business objectives and/or engage with target audiences, including employees, patients, prospective patients, physicians and the media. Convenes and collaborates with colleagues in multiple Centers of Expertise (COEs) within the BILH Communications Department to develop and implement plan components and support routine programs. This individual maintains a comprehensive understanding of all aspects of clients’ organizational culture, business strategy, service offerings, operations, competitive landscape and financial performance, and builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to advance the client’s reputation, strengthen employee engagement and grow patient volume (as applicable).

Job Description

Primary Responsibilities: 1. Serves as primary point of contact for BIDMC, interfacing with subject‑matter experts in Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client’s business objectives. (essential) 2. Builds strategic relationships with BIDMC administrative, clinical and research/academic leadership. Attends and actively participates in medical center leadership meetings, providing consultation and guidance to inform priority‑setting and decision‑making. (essential) 3. Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client’s organizational culture, employee engagement priorities, clinical service offerings, research competitive positioning and financial performance. (essential) 4. Leads the development of strategic marketing and communications plans in support of BIDMC priorities. (essential) 5. Assesses local operational processes to support system‑led campaigns and initiatives, identifies workflow or access deficiencies and collaborates with medical center leaders to design and implement solutions to ensure BIDMC is prepared to support marketing campaign volume. (essential) 6. Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership. (essential) 7. Oversees the BIDMC marketing and communications team’s timely management of client requests. (essential) 8. Has the authority to direct and support employees daily work activities. Has the direct responsibility to undertake the following employment actions: hiring, termination, corrective action and performance reviews.

Direct Reports: One | Indirect Reports: None

Required Qualifications

1. Bachelor's degree in Business Administration, Marketing/Communications or other related field required. Master’s degree preferred. 2. More than 10 years related work experience required in Health care experience strongly preferred and 0‑1 years supervisory/management experience required 3. Strong verbal and written communication and interpersonal relationship skills 4. Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web‑based applications. May produce complex documents, perform analysis and maintain databases.

Preferred Qualifications

1. Excellent market research, analytical, and problem recognition, avoidance and resolution skills 2. Strong skills to produce results and achieve predetermined goals within budget and time constraints. Has a strong understanding of system marketing and communications resources and how they are best deployed. 3. Crisis communications experience. Health care experience strongly preferred.

Competencies

Decision Making: Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Participates in decisions on overall strategy and direction of the organization. Problem Solving: Ability to address problems that are broad, complex and abstract, often involving Medical Center‑wide issues and requiring substantial creativity, resourcefulness, staff engagement, Lean diagnostic techniques, negotiation and diplomacy to develop solutions. Independence of Action: Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources. Written Communications: Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers. Oral Communications: Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external customers. Knowledge: Ability to demonstrate broad and comprehensive knowledge of theories, concepts, practices and policies with the ability to use them in complex and/or unprecedented situations across multiple functional areas. Team Work: Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments. Customer Service: Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner.

Social/Environmental Requirements

1. Work requires close attention to task for work to be accurately completed. Intermittent breaks during the work day do not compromise the work. 2. Work routine is fairly consistent, but employee needs to be able to use judgment to respond to events several times a week. 3. No substantial exposure to adverse environmental conditions 4. Health Care Status: NHCW: No patient contact. – Health Care Worker Status may vary by department

Sensory Requirements

Close work (paperwork, visual examination), Color vision/perception, Visual monotony, Visual clarity <3 feet, Conversation, Telephone.

Physical Requirements

Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally. This job requires frequent sitting, Keyboard use. There may be occasional walking, standing.

Pay Range

$135,000.00 USD – $175,000.00 USD

The pay range listed for this position is the annual base salary range the organization reasonably and in good faith expects to pay for this position at this time. Actual compensation is determined based on several factors, that may include seniority, education, training, relevant experience, relevant certifications, geography of work location, job responsibilities, or other applicable factors permissible by law.

Equal Opportunity Employer/Veterans/Disabled

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger. At Beth Israel Lahey Health, we are driving the change in health care that Massachusetts wants and needs. Our culture promotes continuous learning, growth, innovation and a sense of belonging. We make it a priority to offer comprehensive compensation and benefits and help you achieve a healthy and balanced life. While you're busy caring for and supporting your patients, we take care of you.