Communications/Community Education Coordinator

Sylvania; Fredericksburg (VA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance contribution

Local and state leave days

Job summary

Sylvania in Fredericksburg, Virginia is hiring a Public Relations Coordinator to foster community relations and manage the communication strategies for the school district. You will be responsible for media relations, content creation, and community education initiatives. The ideal candidate will have a Bachelor's degree in Communications or a related field along with at least 3 years of experience in a similar role. This position involves coordinating media coverage, maintaining social media accounts, and developing marketing plans.

Qualifications

• 3 years experience in journalism or communications.
• Thorough knowledge of media relations and public relations functions.
• Community-based knowledge of school district organization.

Responsibilities

• Serve as the liaison between the school district and the community.
• Coordinate media coverage and manage social media accounts.
• Develop and maintain an effective marketing plan for Community Education.

Skills

Excellent public relations skills

Organizational skills

Communication skills

Interpersonal skills

Ability to speak effectively

Ability to write effectively

Education

Bachelor's degree in Communications, Marketing, Journalism, or related field

Tools

Standard office equipment

Camera

Video camera

Job description

Primary Purpose:

Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Manage internal and external messaging, social media, content creation, and public relations. Provide efficient operation and management of a comprehensive Community Education plan. Handle confidential information and engage in frequent contact with all levels of district employees, outside agencies, and the public.

Qualifications:

Education/Certification:

Bachelor’s degree in Communications, Marketing, Journalism, or related field

Special Knowledge/Skills:

Excellent public relations, organizational, communication, and interpersonal skills

Ability to speak effectively before groups of employees, parents, or the public

Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district

Thorough knowledge of media relations and public relations functions

Community-based knowledge and knowledge of school district organization and operations

Experience:

3 years journalism or communications experience

Major Responsibilities and Duties:

Public and Community Relations

1. Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media, and other publications. Maintain social media accounts and website, create flyers for use inside and outside of the District. Manage brand consistency.
2. Ensure that public information activities contribute to the attainment of district goals and objectives.
3. Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
4. Develop and maintain an effective marketing plan for Community Education. Create all materials and distribute as needed.
5. Recruit, interview, hire and orient instructors/volunteers for the scheduled Community Education classes and activities in accordance with district guidelines.
6. Maintain scheduling and proper use of school facilities by Community Education students and instructors, including reserving the venue and preparing materials.
7. Develop at least three sessions of Community Education courses per year based on needs and requests; pursue mini-sessions to meet unique short-term needs.
8. Maintain the program budget and ensure that costs remain within allocated amounts.
9. Host Community Ed Advisory Committee at least quarterly.
10. Demonstrate behavior that is professional, ethical and responsible.
11. Serve as district representative on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and make presentations.

Policies, Reports, and Correspondence

1. Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
2. Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
3. Manage social media channels, monitor comments/reviews, and maintain website content for accuracy and engagement.
4. Develop, write and edit content for websites, blogs, newsletters, and social media platforms (e.g., LinkedIn, Instagram, Facebook).

Budget

Develop and administer the department budget based on documented needs and ensure that operations are cost effective and funds are managed wisely.

Other

1. Maintain confidentiality.
2. Maintain a professional relationship with colleagues, students and parents.
3. Help maintain a strategic community relations program and promote positivity within the school district and community.
4. Exercise professional discretion and independent judgment.
5. Frequently entails weekend or evening hours to support events.
6. Follow district safety protocols and emergency procedures.

Supervisory Responsibilities:

None

Mental Demands/Physical Demands/Environmental Factors:

Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera

Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting

Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching

Lifting: Occasional light lifting and carrying (less than 15 pounds)

Environment: May work prolonged or irregular hours; frequent districtwide.

Mental Demands: Work with frequent interruptions; maintain emotional control under stress

Work days: 210, 220 or 225

FISDpays $365 a month towards TRS Health Insurance

You can earn up to 5 local and 5 state days if you start at beginning of school year.

Applicants for all positions are considered without regard to race, color, sex (including pregnancy, sexual orientation, or gender identity), national origin, religion, age, disability, genetic information, veteran or military status, or another legally protected status. Additionally, the district does not discriminate against an applicant who acts to oppose such discrimination or participates in the investigation of a complaint related to a discriminating employment practice.

In accordance with Title IX, the district does not discriminate on the basis of sex and is required not to discriminate on the basis of sex in its educational programs or activities. The requirement not to discriminate extends to employment. Inquiries about the application of Title IX may be referred to the district’s Title IX coordinator, to the Assistant Secretary for Civil Rights of the Department of Education, or both. Inquiries about the application of Title IX to employment should be referred to the Title IX Coordinator, (FISD Superintendent, 110 W Travis St, 830-997-9551.