Communications and Public Relations Coordinator

Covenant Retirement Communities & Covenant Care; Skokie (IL); On-site; USD 75,000 - 112,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO & holidays

403(b) retirement plan

Job summary

Covenant Retirement Communities & Covenant Care seeks a Communications and Public Relations Coordinator to support strategic communications, strengthen reputation, and drive occupancy and growth across senior living communities.

You will blend journalism instincts with multimedia content, write video scripts, draft press materials, and collaborate with marketing, operations, and community teams to elevate brand visibility. Reports to the Director of Public Relations.

Qualifications

• Strong writing and storytelling demonstrated in portfolio.
• Experience in media relations and content development for senior living, healthcare, or hospitality.
• Ability to translate complex topics into engaging content and scripts.

Responsibilities

• Assist in development and execution of integrated communications and PR strategies.
• Build relationships with local, regional, and national media.
• Draft press releases, statements, and media materials.
• Write feature articles and interview-based profiles.
• Create video scripts and collaborate on video production.
• Develop internal and external content across newsletters, talking points, and campaigns.
• Support crisis communication planning and reputation management.

Skills

Writing portfolio

Media relations

Video scripting

Interviewing

Content development

Crisis communication

Storytelling

Education

Bachelor’s degree in PR/communications/journalism

Tools

Video production

Job description

We Are Inspired to Serve. Join us!The Communications and Public Relations Coordinator will assist in developing and executing strategic communications to enhance Covenant Living’s reputation, strengthen community trust, and support occupancy and growth goals. This role blends traditional Communications and PR expertise with strong journalism instincts, storytelling ability, and multimedia content development including video script writing to highlight resident experiences, staff impact, and organizational excellence across senior living communities.This position reports to the Director of Public Relations and works in close collaboration to execute strategic initiatives, and working cross-functionally with marketing, operations, and community teams to elevate brand visibility across all markets.ESSENTIAL RESPONSIBILITIES:Strategic CommunicationsAssist in development and execution of integrated Communications and PR strategies in partnership with the Director of Public RelationsAlign messaging with organizational goals, mission, and resident-centered valuesIdentify opportunities to elevate the organization’s leadership in senior living and aging servicesMedia RelationsAssist in building and maintaining relationships with local, regional, and national media, along with senior living trade publicationsPitch compelling human-interest stories and expert commentaryDraft press releases, statements, and media materialsPrepare and support executives for media interactionsStorytelling & JournalismApply journalistic skills to uncover and tell authentic stories of residents, families, and team membersConduct interviews and write feature-style articles and profilesEnsure accuracy, ethics, and clarity consistent with journalism standardsTranslate complex senior living and healthcare topics into engaging contentVideo Content & Script WritingWrite scripts for videos including resident stories, testimonials, campaigns, and internal communicationsCollaborate with creative team on video productionCreate video content that is compelling, impactful, and aligned with the brand’s identityContent DevelopmentCreate content across multiple platforms: media materials, newsletters, and talking pointsManage storytelling pipelines and editorial calendarsIntegrate storytelling into broader marketing and communications campaignsCrisis & Reputation ManagementSupport crisis communication planning and execution for sensitive issuesCollaborate with leadership to manage reputational risksDevelop messaging for complex or high-impact situationsInternal CommunicationsDevelop communications that engage and inform employees across communitiesHighlight employee impact and organizational cultureSupport leadership messaging and announcementsCoordinate creating and distribution of internal communications in support of departments (HR, Philanthropy, etc.)Campaigns & Community EngagementExecute PR campaigns for events, community milestones, and organizational initiativesPartner with operations, marketing, and local teams to amplify community-level storiesSupport community outreach and relationship-building effortsAnalytics & ReportingMonitor media coverage, sentiment, and performance metricsTrack effectiveness of campaigns, including video and storytelling initiativesProvide insights and recommendations for continuous improvementEDUCATION AND WORK EXPERIENCE:Required Degree: N/APreferred Degree: Bachelor’s Degree in PR, communications, or journalismPreferred Certificate(s): N/AExperience:4–7 years of experience in PR, communications, or journalismKNOWLEDGE, SKILLS, AND ABILITY:Strong writing portfolio showcasing storytelling and/or journalistic workExperience in media relations/story pitching and content developmentDemonstrated experience writing video scripts or multimedia contentExcellent in journalistic interviewing, writing, and copy-editing skillsExperience in senior living, healthcare, or hospitalityBackground in newsroom, reporting, or editorial rolesExperience working with executive leadershipFamiliarity with video production and storytelling techniquesUnderstanding of HIPAA and sensitive communications considerationsStrategic communication and message developmentCrisis communicationEmpathy and audience awarenessWhat Success Looks LikeConsistent pipeline of compelling, high-quality stories across channelsStrong media relationships and positive coverageEngaging video and multimedia content that resonates with key audiencesEffective communication management during sensitive situationsMeasurable increases in brand awareness, trust, and engagementPHYSICAL REQUIREMENTS:Regular, predictable attendance is required.Sufficient physical ability and mobility to work in an office/community setting.Ability to stand or sit for prolonged periods of time.Ability to occasionally stoop, bend, kneel, crouch, reach, and twist.Ability to lift, carry, push, and/or pull light to moderate amounts of weight up to 50 lbs.Ability to operate various equipment base on department and weather conditionsEngaging in repetitive movements of wrists, hands, and fingers - typing and/or writing.Clarity of VisionFor near visual acuity Clarity of vision at approximately 20 inches or less (i.e., working with small objects or reading small print), including use of computers.For Far visual acuity, Clarity of vision at 20 feet or more. This is not just the ability to see a person or object, but the ability to recognize features as well.For peripheral vision, observing an area that can be seen up and down or to right or left while eyes are fixed on a given point.COMPETENCIES:Leadership: Guide and inspire a high-performing Customer Success team that achieves and exceeds revenue targets while fostering customer loyalty and growthCustomer Success: As a customer advocate build strong relationships with our customers, understanding their needs and ensuring their success with our platform. Promote increased adoption and expansion of our solutions within customer organizationsContinuous Improvement: Advocate for and implement a culture of continuous learning and improvement within the team. Drive initiatives that improve customer satisfaction and team efficiencyAccount Strategy: Define and execute strategies to drive customer retention, renewal, upsell, and cross-sell, contributing directly to our growth objectivesCross-Functional: Collaboration Collaborate with other departments to align on company goals, relay customer feedback, and ensure a unified customer experience#CorporateCompensation Pay Range:$74,742.00 - $112,112.25 per yearReasonable Pay EstimateA reasonable estimate of the pay range for this position is $74,742.00 - $112,112.25 per year. There are numerous factors taken into consideration in determining the actual offered rate of pay, including but not limited to: job-related qualifications, experience, skills, education, geographic location, and consideration of internal and external equity.For full time employees, we offer a generous benefits package that includes:Medical, dental and vision insuranceEmployer paid group term life and disabilityPaid Time Off (PTO) & six paid holidays403(b) with a 3% employer matchFitness center use at most facilities.Various voluntary benefits:Life, AD&DTuition assistance and scholarshipsEmployee assistance programLegal services, home/auto insurance, discount purchasing programPet InsuranceFor more information about Covenant Living and CovenantCare at Home, please visit www.covliving.org or www.covenantcareathome.org.Covenant Living and CovenantCare Home Health and Hospice are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, or any other characteristics protected by local laws, regulations, or ordinances.