Communications Advisor-Customer Marketing Comm

Baker Hughes Holdings LLC; Austin (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401k plan

Benefits package

Job summary

Baker Hughes is seeking a Communications Advisor to lead and reinvent our social media and digital engagement strategies. You will partner with leaders across the enterprise to elevate engineers, researchers and experts, building an industry-wide influence ecosystem and scalable advocacy programs.

You will pilot AI-assisted content workflows, test new formats, and establish governance, training and measurement frameworks to drive reputation, thought leadership and demand creation.

Qualifications

• 10+ years in social media, digital strategy, communications, brand or content leadership.
• Experience building enterprise-scale social media programs.
• Strong understanding of audience development and influence-building.
• Experience leading cross-functional transformation initiatives.

Responsibilities

• Reinvent the social media strategy with an influence ecosystem.
• Build industry influence through executives, engineers and experts.
• Lead social innovation through AI-assisted content workflows and new formats.
• Embed social across the business with governance, champions and scalable planning.
• Create world-class content systems moving from production to orchestration.
• Own community and conversation with scalable listening and engagement.
• Deliver business intelligence and measurement beyond impressions and followers.

Skills

Social media strategy

Enterprise-scale programs

Audience development

Cross-functional leadership

Job description

What Success Looks Like

Within 24 months, this leader will:

• Shift social media from a corporate publisher model to an industry authority model
• Establish the company as a top voice in key industry conversations
• Build a scalable employee advocacy and expert amplification program
• Create a modern social operating model embedded across the enterprise
• Generate measurable business impact through influence, reputation and demand creation
• Increase share of voice against competitors
• Build a content ecosystem that is educational, useful, human and differentiated
• Implement AI-enabled social intelligence and real-time content creation capabilities
• Make social a business capability rather than a communications function alone

Key Responsibilities

1. Reinvent the Social Media Strategy

Move beyond channels and followers to build an influence ecosystem.

• Develop a multi-year vision for social innovation
• Identify emerging behaviors, technologies and platforms before competitors
• Redefine how the organization creates and distributes expertise
• Establish audience-first content models
• Build social experiences that create participation rather than passive consumption
• Challenge legacy KPIs and introduce business-impact measurement

2. Build Industry Influence

Transform the company into an industry and energy destination.

• Partner with our leadership team on integrating strategies for executives and technical experts
• Build programs that elevate engineers, researchers and subject matter experts
• Expand industry influence through strategic partnerships and communities
• Create new formats that simplify complex technologies
• Position the company as the interpreter of industry change rather than simply a reporter of news

3. Lead Social Innovation

Serve as the innovation engine for digital engagement.

• Evaluate emerging platforms and technologies
• Pilot AI-assisted content creation workflows
• Test new content formats and audience engagement models
• Introduce interactive, immersive and community-driven experiences
• Create an experimentation framework with rapid testing and learning

4. Embed Social Across the Business

Develop social as a shared enterprise capability.

You will partner with other leaders:

• Build governance models, workflows and RACI structures
• Develop functional champions across the organization
• Enable business leaders to contribute expertise
• Create scalable intake and content planning processes
• Deliver enterprise training and capability-building programs
• Establish employee advocacy frameworks and activation plans

5. Create World-Class Content Systems

Move from content production to content orchestration.

• Build repeatable content engines around strategic priorities
• Transform technical expertise into audience-first storytelling
• Develop platform-native content experiences
• Establish creative frameworks and distinctive visual treatments
• Align content formats to audience behaviors and platform strengths

6. Own Community and Conversation

Create two-way engagement at scale.

• Develop social listening and intelligence programs
• Build community engagement strategies
• Identify emerging risks and opportunities
• Establish response playbooks and escalation procedures
• Turn audience insights into business recommendations

7. Deliver Business Intelligence and Measurement

Redefine how success is measured.

You will:

Move beyond:

• Impressions
• Followers
• Engagement rate

And measure:

• Share of voice
• Influence growth
• Thought leadership authority
• Reputation impact
• Executive visibility
• Employee advocacy participation
• Business contribution
• Conversion and demand influence

Required Experience

• 10+ years in social media, digital strategy, communications, brand or content leadership
• Experience building enterprise-scale social media programs
• Strong understanding of audience development and influence-building
• Experience leading cross-functional transformation initiatives

  You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

  This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

  The Baker Hughes internal title for this role is: Communications Advisor - Customer/Marketing Comm

  About Us

  We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet.

  Join Us

  Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.

  Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.