Communication and Marketing Generalist - Part-Time

City of Casper; Casper (WY); On-site; USD 20,000 - 28,000; Part time

Job summary

The City of Casper is seeking a Public Engagement professional responsible for developing and implementing public information, engagement, and marketing initiatives in support of City programs and services. The role emphasizes revenue-generating enterprises and citywide outreach.

Responsibilities include coordinating media efforts, creating content for digital platforms, conducting audience research, and developing emergency communications in collaboration with City Leadership.

Qualifications

• High school diploma or equivalent.
• Associate’s or Bachelor’s degree preferred, or equivalent combination of education and experience.

Responsibilities

• Provides communication, information, and marketing support for public engagement projects and events.
• Develops public information and marketing campaigns across digital, print, social media, and other platforms.
• Prepares reports and proposals to inform outreach and city initiatives.
• Conducts audience research for targeting and evaluating programs.
• Coordinates citywide media efforts, news releases, and events.
• Maintains relationships with media, partners, and stakeholders to support outreach.
• Oversees projects with contracted vendors and ensures milestones are met.
• Creates content for City’s website and social media channels.
• Develops and coordinates emergency communications with City leadership.
• Applies community-based social marketing principles to outreach initiatives.
• Keeps up with trends in marketing and outreach best practices.
• Responds to media inquiries and represents the City professionally.
• Performs additional related duties as needed.

Skills

Communication strategies

Interpersonal skills

Public speaking

Project management

Marketing analytics

Customer service

Editing and writing

English grammar

Education

High school diploma or GED

Associate’s/Bachelor’s degree preferred

Tools

Microsoft Office

Database management

Job description

ASSIGNED TO: Public Engagement

Part-time Position

Typical Schedule - Monday - Friday (flexible hours)

Possible evening and/or weekend hours based on project and events.

Incumbent is responsible for developing and implementing public information, public engagement, and marketing initiatives in support of City programs and services. The position focuses on citywide initiatives with special emphasis on supporting revenue-generating enterprises.

REPORTING STRUCTURE

Receives general supervision from the Manager of Public Engagement or higher-level management staff.

RESPONSIBILITIES

• 1. Provides communication, public information, and marketing support for public engagement projects, initiatives, and events with special emphasis on revenue generating enterprises.
• 2. Develops comprehensive public information and marketing campaigns utilizing digital, print, social media, and other communication platforms.
• 3. Develops reports and proposals to assist in decision-making regarding outreach programs and City initiatives.
• 4. Conducts audience/constituent research for targeting, measuring, and evaluating communication and marketing programs.
• 5. Coordinates citywide media efforts, news releases, press conferences, associated events, and public communications.
• 6. Establishes and maintains relationships with media outlets, community partners, professional organizations, and other stakeholders to support public information, outreach, and engagement efforts.
• 7. Coordinates assigned projects, including providing oversight to contracted consultants and vendors, monitoring project progress, and helping ensure project milestones and timelines are achieved.
• 8. Develops clear, creative, and compelling content on the City’s website, Facebook, and other social media outlets.
• 9. Develops and coordinates emergency communications during citywide emergencies in collaboration with City Leadership and other appropriate personnel.
• 10. Applies Community-Based Social Marketing principles to outreach initiatives as applicable.
• 11. Monitors trends and best practices in marketing, public education and outreach, community-based social marketing, and events to recommend for implementation.
• 12. Responds to media inquiries.
• 13. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.
• 14. Performs other duties of a similar nature or level.

KNOWLEDGE (POSITION REQUIREMENTS AT ENTRY)

• Microsoft suite and related business software.
• Social media, print, electronic, radio/television and other media used to distribute public information.
• Social media platforms, audience engagement strategies, and analytics.
• Marketing analytics and performance measurement techniques.
• AP Writing Style.
• Marketing, public information, and community relations.
• Confidentiality and pertinent privacy laws.
• Customer service principles.
• Public Information Act, its application, and compliance requirements.
• Basic math.
• Record keeping and file management principles.
• Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes.
• Modern office procedures, methods, and use of technological equipment including database management.

ABILITIES (POSITION REQUIREMENTS AT ENTRY)

• Routinely demonstrate the City of Casper core values.
• Work professionally and effectively with the public.
• Communicate tactfully and diplomatically with external customers and department personnel at all levels.
• Work in a collaborative team environment and collaborate functionally across departments.
• Lead projects from concept through deployment.
• Develop project goals that will meet defined and desired outcomes.
• Adapt to changing priorities and respond effectively to urgent or unexpected communication needs.
• Learn, understand, and effectively communicate City services, programs, and operations.
• Interpret and communicate complex information in a clear and understandable manner.
• Maintain confidentiality.
• Analyze problems, identify alternative solutions, project consequences of proposed actions, and implement recommendations in support of goals.
• Explain reasoning behind marketing recommendations relative to target audience.
• Organize records in an easily retrievable fashion.
• Operate a variety of modern office equipment and tools.
• Create presentations and speak in public.
• Maintain a neat and professional appearance.
• Communicate effectively verbally and in writing. Follow written and verbal instructions and direction.
• Follow all City safety rules and procedures and immediately report all accidents/incidents or unsafe conditions to a supervisor.
• Establish and maintain effective working relationships with those contacted in the course of work.

SKILLS (POSITION REQUIREMENTS AT ENTRY)

• Communication methods and strategies with marketing and all media types.
• Extensive interpersonal skills required to respond to non-routine and/or technical questions and complaints.
• Conflict resolution.
• Dealing in a courteous, knowledgeable, and tactful manner with staff and general public.
• Prioritizing projects based on City-wide and department goals.
• Working on several projects or issues simultaneously.
• Program management, project coordination, workflow improvement, and organizational planning.
• English grammar.
• Technical writing.
• Public speaking.
• Marketing.
• Skill in evaluating and implementing emerging communication and marketing tools, techniques, and best practices.
• Explaining legal processes in common terms.
• Gathering information; preparing articles, graphics, and pictures for newsletters and publications online and print formats.
• Oral and written communication, sufficient to exchange or convey effective information and to receive work direction.

EDUCATION AND EXPERIENCE

• High school diploma or equivalent (G.E.D.) required.
• Minimum of three (3) years of professional experience in communication, marketing, public relations, or journalism. Public sector/local government experience is preferred.
• Associate’s and/or Bachelor’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as listed below.

LICENSING AND CERTIFICATION REQUIREMENTS

• Possession of a valid Wyoming Driver’s License preferred.

The above job description is intended to describe the general nature and key responsibilities of this position. Specific duties and assignments may vary depending on the operational needs of the department.

The City of Casper is an equal opportunity employer. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.

Employment with the City of Casper is contingent upon successfully passing a driving record review, background check, and pre-employment drug test, as applicable to the position. Applicants who fail a pre-employment screening or who have been terminated from employment with the City of Casper will not be considered for employment for a period of 12 months from the date of the incident.

The City of Casper utilizes direct deposit for payroll purposes.

PHYSICAL AND ENVIRONMENTAL CONDITIONS

City of Casper employees in data creation and modification, security sensitive or safety and protective positions are subject to pre-employment drug testing. Some employees may be subject to random drug testing if their responsibilities include:

• Emergency response/rescue
• Handling or working with hazardous materials, including chemicals as well as solid and liquid waste
• Operating or maintaining water and wastewater systems
• Writing or modifying code, maintaining or modifying City data systems including work on networks, servers, and communication systems
• CDL operations and driving
• Operating power-driven machinery or equipment
• Creating or modifying health, financial, security and or risk documents or assessments
• Working with or directing minors

Positions in this class typically require: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Incumbent is responsible for the oversight of all modes of public outreach including marketing, research, and development campaigns. The focus for this position will be for citywide initiatives with special emphasis on assisting revenue generating enterprises.

Incumbents in this position typically work indoors in an office environment and are subject to the common noises associated with office work including telephones, copiers, and printers. The position requires frequent sitting, typing, and customer contact, both by telephone and in person. This position may also require going out in the field to better understand Utilities and other City of Casper operations; personal protective equipment such as safety toe shoes, eye protection, safety vest, and hard hats be required for fieldwork.