Commercial Sales Associate

Fairway Lincoln; Greenville (SC); Hybrid; USD 50,000 - 90,000; Full time

Job summary

Fairway Ford in Greenville, SC is seeking a motivated Commercial Outside Sales Representative to grow our commercial and fleet vehicle business. You will meet business owners, identify transportation needs, and develop long-term customer relationships throughout Greenville and the Upstate.

The role emphasizes prospecting, managing the full sales process, and coordinating with internal teams to deliver a smooth customer experience, while maintaining accurate CRM records and achieving performance

Qualifications

• Two or more years of successful outside or B2B sales experience.
• Proven ability to prospect, develop accounts, negotiate, and close sales.
• Strong communication, presentation, relationship-building, and customer-service skills.
• Self-motivated and organized, with the ability to manage a territory and work independently.
• Comfortable using CRM software and standard business applications.
• High school diploma or equivalent; additional education or sales training preferred.
• Valid driver's license and an acceptable driving record.
• Ability to travel throughout the assigned market and occasionally work outside standard business hours for customer or community events.

Responsibilities

• Develop new commercial business by prospecting companies, government organizations, municipalities, contractors, and fleet operators throughout the assigned territory.
• Conduct outside sales activities, including business visits, networking, cold calling, email outreach, referrals, and scheduled customer appointments.
• Manage the complete sales process from lead generation and qualification through vehicle presentation, negotiation, delivery, and post-sale follow-up.
• Assess customer needs by learning about vehicle usage, fleet size, replacement cycles, budgets, timelines, equipment requirements, and service expectations.
• Recommend appropriate solutions from Fairway Ford's commercial vehicle inventory, including trucks, vans, chassis cabs, work-ready vehicles, and fleet options.
• Build lasting customer relationships through consistent communication, responsive service, and regular account reviews.
• Coordinate with internal teams, including sales management, finance, service, parts, and vehicle-upfit partners, to provide a smooth customer experience.
• Maintain accurate records of leads, appointments, proposals, customer communications, and sales activity in the dealership CRM.
• Monitor the local market for emerging opportunities, competitive activity, industry trends, and changes in customer demand.
• Meet or exceed performance goals for prospecting activity, appointments, unit sales, gross profit, account development, and customer retention.
• Represent Fairway Ford professionally at trade shows, chamber events, association meetings, customer locations, and community functions.

Skills

Sales experience

Account development

Negotiation

Customer service

Relationship building

Education

High school diploma or equivalent

Tools

CRM software

Job description

Description

Fairway Ford - Greenville, South Carolina

Fairway Ford is seeking a motivated, relationship-driven Commercial Outside Sales Representative to grow our commercial and fleet vehicle business throughout Greenville and the Upstate. This position is ideal for a self-starter who enjoys meeting business owners, identifying transportation needs, and developing long-term customer relationships.

For more than 60 years, family-owned and operated Fairway Automotive Group has served the Upstate of South Carolina. Our commercial operation is supported by Ford vehicles, pre-owned inventory, and the Fairway Ford Pro Elite Commercial Service facility, giving customers a dependable resource for vehicle acquisition, maintenance, and fleet support

Requirements

Responsibilities

• Develop new commercial business by prospecting companies, government organizations, municipalities, contractors, and fleet operators throughout the assigned territory.
• Conduct outside sales activities, including business visits, networking, cold calling, email outreach, referrals, and scheduled customer appointments.
• Manage the complete sales process from lead generation and qualification through vehicle presentation, negotiation, delivery, and post-sale follow-up.
• Assess customer needs by learning about vehicle usage, fleet size, replacement cycles, budgets, timelines, equipment requirements, and service expectations.
• Recommend appropriate solutions from Fairway Ford's commercial vehicle inventory, including trucks, vans, chassis cabs, work-ready vehicles, and fleet options.
• Build lasting customer relationships through consistent communication, responsive service, and regular account reviews.
• Coordinate with internal teams, including sales management, finance, service, parts, and vehicle-upfit partners, to provide a smooth customer experience.
• Maintain accurate records of leads, appointments, proposals, customer communications, and sales activity in the dealership CRM.
• Monitor the local market for emerging opportunities, competitive activity, industry trends, and changes in customer demand.
• Meet or exceed performance goals for prospecting activity, appointments, unit sales, gross profit, account development, and customer retention.
• Represent Fairway Ford professionally at trade shows, chamber events, association meetings, customer locations, and community functions.

Qualifications

• Two or more years of successful sales experience is preferred, ideally in outside sales, automotive sales, fleet sales, commercial equipment, construction, or another business-to-business environment.
• Proven ability to prospect, develop accounts, negotiate, and close sales.
• Strong communication, presentation, relationship-building, and customer-service skills.
• Self-motivated and organized, with the ability to manage a territory and work independently.
• Working knowledge of commercial vehicles, fleet operations, or business transportation needs is preferred.
• Comfortable using CRM software, email, mobile devices, and standard business applications.
• High school diploma or equivalent required; additional education or sales training is preferred.
• Valid driver's license and an acceptable driving record required.
• Ability to travel throughout the assigned market and occasionally work outside standard business hours for customer or community events.