Commercial Manager Mobile App E-Commerce Europe

PUMA Gruppe; Germany (OH); On-site; USD 81,000 - 127,000; Full time

Job summary

PUMA is seeking a digital product manager to own the growth of the Shopping App in Europe and to drive regional strategy in line with commercial and brand objectives.

You will collaborate with Marketing, Content, and Planning teams, and partner with Global Engineering to define the app roadmap and deliver high-impact campaigns that lift DAU/MAU and app revenue. Fluent English is required; German is a plus.

Qualifications

• 3-6 years of experience in mobile apps, eCommerce, digital product management, growth marketing, CRM, or related digital business.
• Commercially driven with a strong customer-centric mindset and passion for delivering digital experiences.
• Fluent in English; German or another European language is a plus.
• Strong understanding of mobile app ecosystems and customer lifecycle management.
• Proficiency in Excel; experience with BI tools and analytics platforms.

Responsibilities

• Own the growth, engagement, and commercial performance of PUMA’s Shopping App in Europe.
• Drive the regional mobile app strategy to support commercial and brand objectives.
• Work with Marketing, Content, Category Management, and Planning teams on app priorities and campaigns.
• Partner with Global Engineering and Product teams to define and prioritize the app roadmap.

Skills

Customer-centric mindset

Strong communication

Presentation skills

Stakeholder management

Mobile app ecosystems

Education

Bachelor’s degree or equivalent in a relevant discipline

Tools

Microsoft Excel

GA4

Power BI

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

• Own the growth, engagement, and commercial performance of PUMA’s Shopping App in Europe.
• Drive the regional mobile app strategy to support PUMA’s commercial and brand objectives.
• Stay ahead of customer and market trends, identifying opportunities to elevate brand and commercial performance and drive development roadmap.
• Bring PUMA’s brand stories to life through innovative app experiences and features, including lookbook, storytelling content, and exclusive activations
• Develop a strong understanding of the app P&L, balancing growth, profitability, customer value, and investment decisions.
• Manage daily business operations, track performance against KPIs and translate insights into recommendations and forecasts for management.
• Drive acquisition, retention, and engagement initiatives to grow users, DAU, MAU, and app revenue.
• Coordinate budget planning, monitor business performance, and deliver accurate forecasts.
• Identify growth opportunities through customer insights, market trends, and competitive analysis; build business cases for prioritization
• Position the PUMA Shopping App as a key growth channel within PUMA’s Direct-to-Consumer ecosystem.
• Align with Marketing, Content, Category Management, and Planning teams on app priorities, campaigns, and commercial initiatives.
• Partner with Global Engineering teams to define and prioritize the app roadmap for European business needs.
• Collaborate with Global Product, UX/UI, and Tech teams to continuously improve app functionality and customer experience.
• Lead cross-functional planning and execution of app campaigns, product launches, promotions, and app-exclusive activations.
• Bachelor’s degree or equivalent qualification in a relevant discipline; advanced degree is a plus.
• 3-6 years of relevant working experience in mobile apps, eCommerce, digital product management, growth marketing, CRM, or a related digital business environment
• Commercially driven with a strong customer-centric mindset and passion for delivering exceptional digital experiences
• Strong understanding of mobile app ecosystems, customer lifecycle management, and performance marketing channels
• Proficiency in Microsoft Excel; experience with BI tools, GA4, Power BI, or similar analytics platforms is highly beneficial
• Ability to manage multiple stakeholders and prioritize initiatives in a fast-paced, cross-functional environment
• Strong communication and presentation skills.
• Fluent in English; fluency in German or another European language is a plus

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.