Commerce Writer, Allure

Condé Nast; New York (NY); On-site; USD 75,000 - 93,000; Full time

Job summary

An established industry player is seeking a passionate Commerce Writer to enhance its shopping content across digital platforms. The ideal candidate will have a strong background in product journalism and a knack for optimizing content to drive reader engagement and purchases. This role involves writing and pitching stories, analyzing traffic data, and collaborating with editorial teams to ensure content aligns with brand standards. Join a dynamic team that values creativity and innovation in the world of commerce-driven storytelling, and help shape the future of shopping content for a diverse audience.

Benefits

Generous employee benefits package

Discretionary bonus compensation

Qualifications

• Minimum of two years writing or editing commerce content.
• Solid knowledge of SEO and audience engagement strategies.

Responsibilities

• Write and optimize up to 12 commerce stories weekly.
• Manage a long-term commerce editorial calendar.

Skills

Product Journalism

SEO Tactics

Content Optimization

Analytical Skills

Communication Skills

Organizational Skills

Education

Bachelor's Degree in Journalism or related field

Tools

Email Newsletters

Analytics Tools

Job description

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.

Job Description

Location: New York, NY

The ideal candidate will be passionate about beauty products and shopping across every category, whether that means sourcing the best deals on tried-and-true skin care or reading every review to find the flat iron that’s actually worth the price our readers will be excited to buy and try. Additionally, they should feel comfortable writing across shopping, beauty-adjacent categories. They should have a strong background in product journalism and an understanding of how to skillfully position a story to attract readers and drive purchases.

The Commerce Writer should be comfortable optimizing all shopping content, using best practices for affiliate, SEO, and social/newsletter. The ideal candidate enjoys analyzing traffic and conversion results to inform future stories, as well as brainstorming new ways to engage our audience around commerce-driven stories on all our digital platforms.

Responsibilities

• Write, pitch and optimize up to 12 commerce stories (new and evergreen) each week, working with the Allure editorial teams to ensure that all content is modern and on-brand, meets best practices, and is inclusive of video and visual assets, where applicable.
• Work with the Commerce Editor and Shopping Director to manage a long-term commerce editorial calendar to feature ongoing and seasonal shopping content.
• Identify and plan around editorial categories and seasonal tentpoles that present a commerce opportunity for Allure, studying purchasing data, tracking site analytics, researching trends, and performing competitive analysis of comparable sites.
• Identify new shopping categories and trending products Allure should test out. This writer should have their finger on the pulse of what consumers are interested in before other publications cover.
• Alongside the Commerce Editor, serve as commerce evangelist for the Allure editorial team, supporting in research and optimization of all shoppable content.
• Manage logistics for any product call-ins and returns, including production shoots for shopping visuals.
• Coordinate closely with the Commerce and Audience Development teams to share data and best practices that can inform editorial decision-making.
• Drive a clear editorial point of view for product and shopping recommendations that represents Allure’s brand voice and testing methodology while appealing to the Allure reader.
• Additional duties as required, or as assigned by manager.

Skills and Qualifications

The ideal candidate must have product & shopping editorial expertise and a strong enthusiasm for helping define the content-to-commerce strategy at Allure.

• A minimum of two years writing or editing commerce/affiliate content at a digital property, inclusive of front-of-camera and video editing experience.
• Solid knowledge of SEO tactics to attract a buying audience.
• Familiarity with building, coding, and executing newsletters in a strategic and efficient capacity.
• Experience analyzing performance across different verticals, product categories, retailers and content types to optimize for revenue generation.
• Experience in managing product sourcing logistics at a digital property (either editorial or commerce).
• Strong organizational skills, a self-directed work style, and polished communication skills.
• A self-starter who relishes the opportunity to directly accelerate the growth of Conde Nast’s commerce business.

At Condé Nast, we value diversity of background, views, and cultures. We celebrate people for their personal qualities, their skills, and their contributions. And we recognize the power our brands have to influence and shape culture, catalyze action, and help make our world a better place for all.

Condé Nast is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics.

This is a Guild position.

The expected base salary range for this position is from $75,000-$93,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.