Commerce Marketing Analyst

Campbell's; Georgia; On-site; USD 66,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, disability, AD&D and

Life insurance

401(k) with immediate vesting

Unlimited sick time + PTO + holidays

On-site day care access

Company store access

Campbell's Cares donations matching up

Job summary

Campbell's Commerce Marketing Analyst role driving growth through data-driven insights and campaign optimization across retailers and platforms. You will deliver actionable insights, monitor KPIs, and ensure flawless execution of programs to maximize shopper impact and eCommerce growth.

You will collaborate with Marketing Operations, Finance, and cross-functional partners to manage budgets, build dashboards, and translate data into compelling business recommendations for strategic planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 2+ years in eCommerce, digital commerce, analytics, shopper marketing, or related field.
• Strong analytical and problem-solving skills with the ability to interpret data.
• Experience transforming complex data into actionable business recommendations.
• Advanced proficiency in Excel and dashboards/reporting tools.
• Strong attention to detail with the ability to manage large data sets.
• Experience managing budgets.
• Excellent organizational, communication, and collaboration skills.
• Ability to work across multiple teams and stakeholders in a fast-paced environment.
• Strong curiosity about shopper behavior and the evolving eCommerce landscape.

Responsibilities

• Monitor, analyze, and report on campaign and program KPIs to maximize Commerce Marketing performance.
• Maintain scorecards, dashboards, and reporting tools to track performance across brands, categories, and retail partners.
• Identify trends, risks, and opportunities impacting commerce marketing results and the shopper journey.
• Analyze performance data to uncover root causes of underperformance and provide recommendations for optimization.
• Translate complex data into clear, concise, and actionable insights for cross-functional stakeholders.
• Partner with Marketing Operations and Finance to manage Commerce Marketing budgets, including monthly transfers, adjustments, and actualization.
• Serve as a liaison between agency partners and internal teams to support the creative development and execution process.
• Assist in developing wrap reports, business reviews, and internal presentations that communicate key learnings and recommendations.
• Partner with agency teams to develop and manage Commerce Marketing timelines and project deliverables.
• Gather, analyze, and report retailer performance data to help inform strategic planning in collaboration with Insights, Brand, and Category teams.
• Support the Commerce Marketing team with ongoing reporting, analysis, and executional excellence initiatives.

Skills

Data analysis

Excel

Dashboards

Budget management

Communication

Collaboration

Attention to detail

Cross-functional work

Problem solving

Storytelling with data

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Dashboard tools

BI tools

Visualization tools

Job description

Since 1869, we’ve connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

As a Commerce Marketing Analyst, you will play a critical role in strengthening Campbell’s Commerce Marketing investment strategy across retailers and platforms. You will drive business growth by delivering actionable insights, monitoring performance, optimizing campaigns, and ensuring flawless execution of commerce marketing programs. Through data-driven decision making and strong cross-functional collaboration, you will help maximize marketing effectiveness, enhance the shopper experience, and support continued eCommerce growth.

WHAT YOU WILL DO…

• Monitor, analyze, and report on campaign and program KPIs to maximize Commerce Marketing performance.

• Maintain scorecards, dashboards, and reporting tools to track performance across brands, categories, and retail partners.

• Identify trends, risks, and opportunities impacting commerce marketing results and the shopper journey.

• Analyze performance data to uncover root causes of underperformance and provide recommendations for optimization.

• Translate complex data into clear, concise, and actionable insights for cross-functional stakeholders.

• Partner with Marketing Operations and Finance to manage Commerce Marketing budgets, including monthly transfers, adjustments, and actualization.

• Serve as a liaison between agency partners and internal teams to support the creative development and execution process.

• Assist in developing wrap reports, business reviews, and internal presentations that communicate key learnings and recommendations.

• Partner with agency teams to develop and manage Commerce Marketing timelines and project deliverables.

• Gather, analyze, and report retailer performance data to help inform strategic planning in collaboration with Insights, Brand, and Category teams.

• Support the Commerce Marketing team with ongoing reporting, analysis, and executional excellence initiatives.

WHO YOU WILL WORK WITH…

• Commerce Marketing Team

• Consumer Engagement Team

• Category Management Teams

• Insights & Analytics Teams

• Marketing Operations

• Finance Partners

• Brand Marketing Teams

• External Agency Partners

• Retailer and Platform Partners

WHAT YOU BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

• 2+ years of experience in eCommerce, digital commerce, analytics, shopper marketing, or a related field.

• Strong analytical and problem-solving skills with the ability to interpret data and uncover actionable insights.

• Experience transforming complex data into compelling business recommendations and stories.

• Advanced proficiency in Microsoft Excel and experience working with dashboards, reporting tools, and performance scorecards.

• Strong attention to detail with the ability to manage and analyze large data sets accurately.

• Experience managing and tracking complex budgets.

• Excellent organizational, communication, and collaboration skills.

• Ability to work effectively across multiple teams and stakeholders in a fast-paced environment.

• Strong curiosity about shopper behavior, the customer journey, and the evolving eCommerce landscape.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Experience supporting Commerce Marketing, Retail Media, or Shopper Marketing programs.

• Familiarity with retailer media platforms and eCommerce performance metrics.

• Experience with marketing analytics, business intelligence, or visualization tools.

• Experience working with consumer packaged goods (CPG) brands or retailers.

• Exposure to agency management and creative execution processes.

• Experience developing post-campaign analyses, wrap reports, and performance recaps.

• Understanding of digital marketing measurement, attribution, and optimization methodologies.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$65,800-$90,400

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.