College Web UX & Analytics Specialist

AACC Dance Company

Maryland

On-site

USD 59,000 - 74,000

Full time

13 hours ago

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Job summary

Anne Arundel Community College (AACC) seeks a User Experience Specialist to bridge design, web development, and marketing on the college website. You will support SEO/AEO, advanced analytics tracking, and CRM integrations, turning keyword research into accessible, on-brand digital experiences for students, employees, and the community.

The role emphasizes collaboration, data-driven decisions, and continuous improvement to enhance enrollment, recruitment, and engagement.

Qualifications

Bachelor's degree required; 2+ years with CMS, web content strategy, SEO and analytics.
Experience with analytics platforms (GA4) and CRM integration is essential.
Familiarity with accessibility standards and web governance is preferred.

Responsibilities

Translate marketing needs into technical CMS requirements and configurations.
Collaborate with design, content and development teams to improve site architecture.
Manage integrations with HubSpot, CRM platforms, and form builders.
Lead SEO/AEO tracking and metadata tagging within CMS and back-end systems.
Create reports with insights on content performance and user behavior.
Provide analytics and SEO recommendations for site redesigns and digital initiatives.
Ensure accessibility and WCAG compliance across the site.
Support CMS upgrades and CRM integrations to align with recruitment strategies.