College Recruiter

UNKNOWN; San Mateo (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

Skyline College in San Mateo, California is seeking a College Recruiter to plan, implement, and evaluate student recruitment programs across the district. You will analyze marketing, enrollment, and retention trends to guide outreach activities, campus visits, and partnerships with high schools and community organizations.

The role requires collaboration, public speaking, and the ability to develop campaigns that boost admissions and student engagement.

Qualifications

• Bachelor's degree in marketing, communications, or closely related field
• Experience in recruitment, outreach, or enrollment planning preferred
• Ability to analyze enrollment trends and use data to drive campaigns
• Excellent communication and public speaking skills

Responsibilities

• Plan, implement, and evaluate student recruitment programs and campaigns
• Collaborate with staff, schools, and community partners to expand outreach
• Present information to groups of students, parents, and community members
• Develop campus tours and informational materials
• Monitor enrollment trends and adjust outreach strategies accordingly

Skills

Marketing strategy

Public speaking

Enrollment analytics

Team leadership

Cross-cultural communication

Education

Bachelor's degree in marketing or related field

Job description

College Recruiter

Campus: Skyline College

General Description

This is professional work at the action level involved in planning, implementing, and evaluating a student recruitment program for a community college. Under direction, the position analyzes marketing, enrollment, and retention trends to strategically plan a variety of recruitment programs, services, and outreach activities related to enhancing college admissions, retention, and community partnerships. Public contact is extensive and includes staff, students, outside educational institutions, community organizations, businesses, and the general public for the purpose of exchanging enrollment services information. A high degree of independent judgment and creativity is required, within the scope of the classification, to develop original and collaborative plans for recruitment and related services, marketing campaigns, programs, and activities, and to establish and maintain effective working relationships. Consequences of errors in judgment could be costly in public relations and in employee time. A College Recruiter can direct the work of other staff and student assistants as assigned

Duties and Responsibilities

The duties below are representative of the duties of the classification and are not intended to cover all of the duties performed by the incumbent(s) of any particular position. The omission of specific statements of duties does not exclude them from the position if the scope of work is similar, related, or a logical assignment to this classification.

• Exchanges information with management and other staff, outside educational institutions, community and business representatives, media representatives, and others regarding outreach, enrollment, retention, and related

services

• Confers with College staff to strategically plan informational campaigns, publicity materials, outreach activities, and recruitment objectives
• Makes presentations to small and large groups to provide information about College and District programs, courses, student support services, activities, short- and long-range plans
• Meets with faculty and management staff to present and discuss recruitment and retention issues
• Drives a motor vehicle to off-site locations to attend meetings, special events, workshops, and other activities to obtain current information
• Designs, coordinates, and conducts campus tours for potential students
• Plans, develops, implements, and evaluates student recruitment programs, activities, and services, in conjunction with other staff, students, other educational institutions, and business/community representatives
• Research student enrollment and retention history and trends for use in developing correspondence, surveys, and other materials for outreach to potential and current students
• Organizes and conducts focus groups and other research group meetings of community and business representatives to survey, compile, and assess local input on college climate, potential student concerns and goals, courses offered, services provided, labor market resources, and other recruitment and retention issues
• Uses a variety of computer software to set up and maintain demographic, statistical, and other data related to student enrollment, retention, and follow-up
• Researches, compiles data for, formats, and prepares special and regular reports and presentations
• Selects, trains, and directs the work of student assistants in recruitment and outreach services
• Collaborates with enrollment services, instructional, and other college staff to develop recruitment and retention campaigns that target specific college courses, majors, and programs
• Meets with high school and other educational institution representatives to compile data related to potential student interests, scholastic goals, demographics, and other topics

Knowledge of

• College, District, and feeder school goals and objectives relative to student enrollment and retention
• Community, current and potential student demographics, financial status, and other fundamental data used in planning recruitment and retention campaigns

Skill in

• Research methodologies, resources, data analysis and collection, and documentation
• Respectful, sensitive communication with people at all levels within organizations who are diverse in their academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds
• Oral communication, including public speaking
• Written communication
• Directing the work of others
• Using a variety of computer software for research, presentations, documentation, and to set up and maintain files, prepare correspondence, reports, and other written materials
• Program planning, implementation, and evaluation
• Working accurately under deadline pressure

Ability to

• Work effectively as part of a customer service team
• Direct the work of others

Job Requirements

• A combination of education and experience equivalent to possession of a Bachelor's degree in marketing, communications, or a closely related field
• Demonstrated cultural competence, sensitivity to, and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff
• Possession of a valid California Driver's License and the ability to drive to off-site locations

Additional Information

FLSA Status: Non-Exempt
Months Per Year: 12
Hours Per Week: 37.5

Physical/Other Requirements

This classification requires attention to detail; work under deadline pressure; data comparison and analysis; visual comparison and acuity; tact, sensitivity; flexibility and adaptability; public speaking; persuasive communication; negotiation; directing and coordinating the work of individuals and groups; driving a motor vehicle to off-site locations; prioritization and multi-tasking in order to perform the essential functions.
Benefits: Benefits include paid holidays, vacation and sick leave. The District pays all or a portion of monthly medical plan premiums (depending on the coverage) and pays all of the monthly dental and vision plan premiums for employees and eligible dependents. Additional paid benefits include life insurance, salary continuance insurance, and an Employee Assistance Program. Classified employees participate in the Public Employees' Retirement System, a defined-benefit retirement plan through the State of California. Optional tax-deferred 403(b) and 457 retirement plans are also available.