Coated Abrasives Portfolio Lead

3M; Minnesota; On-site; USD 188,000 - 230,000; Full time

Job summary

The Area Product Manager - Coated Abrasives at 3M Center in Maplewood, MN, leads portfolio strategy and lifecycle activities for the USAC region. You’ll partner with marketing, sales, engineering and customers to drive growth, introduce new products, and optimize pricing and positioning based on strong insights.

This on-site role requires MBA or equivalent, plus five+ years in abrasives or industrial markets, with the ability to navigate a matrix organization and deliver measurable results.

Qualifications

• Bachelor’s degree or higher completed before start.
• Five years of combined experience marketing or sales in a private, public, government or military environment.
• MBA or equivalent is a plus.
• Five+ years of marketing and/or sales experience in abrasives and/or industrial markets.

Responsibilities

• Lead VOC/VOM efforts to identify opportunities based on customer insights to drive growth through enhanced positioning, new product introduction, and marketing programs.
• Improve Area-based product lifecycle management and driving and executing portfolio strategies and tactics across the pyramid, based on understanding key segments and applications across both product and customer life cycles.
• Lead new product introductions within USAC by working with global portfolio, activation marketing, segment marketing, sales, and application engineering to achieve NPI sales targets.
• Develop and implement pricing and positioning strategies and tactics in line with business goals. Ensure strategies and tactics are grounded in customer insights and help deliver greater total value articulation.
• Provide significant contribution to marketing planning and execution. Utilize customer, channel, and market expertise to develop and execute tactics to achieve sales targets.
• Evaluate and monitor the success of the portfolio on a monthly basis and help drive improved insight into action on the critical action pillars and/or revised actions.
• Responsible for special pricing management and requests for product line.
• Prioritize and process area-based SKU set-up/line extension requests.
• Collaborate with the marketing center, activation marketing, segment marketing, global portfolio marketing, application engineering, customer service, and the ASD sales team in advancing the portfolio and ASD's business.
• Display strong presentation skills and creativity in training and motivating both internal 3M and external partners in both live and virtual formats.
• Help drive the identification, prioritization, and selection of target customers by using segmentation and other market prioritization tools and techniques.
• An agile and strategic thinker who connects end-to-end business practices to advance ASD’s business.

Skills

Leadership

Matrix organization

Customer-centric

Analytical

Results oriented

Communication

Strategic thinking

Ambiguity management

Education

Bachelor’s degree or higher

MBA or equivalent

Job description

The Area Product Manager - Coated Abrasives at 3M Center in Maplewood, MN, leads portfolio strategy and lifecycle activities for the USAC region. You’ll partner with marketing, sales, engineering and customers to drive growth, introduce new products, and optimize pricing and positioning based on strong insights.

This on-site role requires MBA or equivalent, plus five+ years in abrasives or industrial markets, with the ability to navigate a matrix organization and deliver measurable results.