Coastal Lifestyle Influencer & Content Creator

McClatchy Media; United States; On-site; USD 86,000 - 106,000; Full time

Benefits offered by this job

401(k) match

Generous PTO

Wellness resources

Job summary

McClatchy Media is launching Saltwater South, a digital lifestyle brand celebrating the Gulf Coast, Carolinas and Florida. We’re seeking a dynamic Saltwater South Personality to lead with energy, authenticity and expert storytelling across vertical videos, guides and social content.

You’ll use AI-powered insights to grow a passionate coastal following, collaborate with creative teams, and experiment with new formats while connecting with audiences who live for coastal food, destinations and

Qualifications

• Experience as influencer or creator with topic authority.
• Strong storytelling and audience engagement skills.

Responsibilities

• Serve as the narrator and influencer for Saltwater South, building a loyal following across digital and social platforms.
• Dive into passion topics like Southern cuisine, golf, camping, backpacking, outdoor gear and seasonal events.
• Share real stories, insider tips and fan-submitted moments with locals and visitors.
• Create and host engaging vertical videos, guides and social content showcasing coastal recreation.
• Use data and AI-powered insights to shape timely, relevant content.
• Embrace experimentation and a bold, results-driven approach to projects.
• Experiment with new formats and platforms while keeping authenticity.

Skills

Influencer marketing

Video production

Social media strategy

Job description

McClatchy Media is launching Saltwater South, a digital lifestyle brand celebrating the Gulf Coast, Carolinas and Florida. We’re seeking a dynamic Saltwater South Personality to lead with energy, authenticity and expert storytelling across vertical videos, guides and social content.

You’ll use AI-powered insights to grow a passionate coastal following, collaborate with creative teams, and experiment with new formats while connecting with audiences who live for coastal food, destinations and