Sr. Manager, Owned Marketing, Product & Brand

Tapestry, Inc.; New York (NY); Híbrido; USD 120.000 - 140.000; Jornada completa

Descripción de la vacante

Coach, part of the Tapestry family, seeks a Sr. Manager of Owned Marketing - Product + Brand to lead brand storytelling and commercial campaigns across email and SMS in North America.

The role translates marketing calendars into an owned-channel strategy, builds scalable content, and directs a high-performing team to deliver personalized customer experiences. The position emphasizes collaboration with Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, with a focus on testing,

Formación

• Bachelor's degree preferred.
• 6+ years of marketing experience in consumer/retail/fashion.
• Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies.
• Experience managing, coaching, and developing direct reports.
• Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Ability to translate marketing calendars, product priorities, and business goals into clear owned channel strategies.
• Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly with senior leaders.

Responsabilidades

• Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS.
• Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy.
• Define and evolve the content orchestration model for the pillar, including modular content architecture and personalization at scale.
• Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores.
• Partner with Audience + Lifecycle to connect audience strategy, targeting logic, and insights with content.
• Develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs.
• Set testing and optimization agenda for the pillar, including personalization and AI-enabled approaches.
• Monitor campaign performance and impact; refine strategies over time.
• Manage production and vendor investment for the pillar and align resources to high-impact priorities.
• Lead, coach, and develop the Manager and Associate Manager.

Conocimientos

Marketing experience

Campaign management

CRM

Lifecycle marketing

Owned channels

People leadership

Cross-functional partnership

Educación

Bachelor's degree

Herramientas

Email marketing tools

SMS marketing tools

CRM platforms

Descripción del empleo

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Sr. Manager, Owned Marketing - Product + Brand

Position Overview

The Sr. Manager, Owned Marketing - Product + Brand leads the Product + Brand pillar within Coach's Owned Marketing organization, driving how brand moments, commercial campaigns, promotions, and product and category stories come to life across email and SMS. This role is responsible for translating the North America marketing calendar and business priorities into a thoughtful, consumer-first owned channel strategy that supports brand storytelling, commercial performance, and more personalized customer engagement. The Sr. Manager sets the strategic direction for the pillar in partnership with the Sr. Director, builds scalable content and campaign orchestration models, and leads a high-performing team responsible for execution, optimization, and innovation. The Sr. Manager role reports to the Sr. Director, Owned Marketing. This is a hybrid role with in-office days Tuesday-Thursday.

Key Responsibilities

• Lead the Product + Brand pillar end to end, including strategy, commercial planning, campaign prioritization, and orchestration of Coach-initiated communication across email and SMS.
• Translate the North America marketing calendar, product priorities, promotional moments, and brand storytelling needs into a clear owned channel strategy that balances commercial goals with a consumer-first experience.
• Define and evolve the content orchestration model for the pillar, including modular content architecture, dynamic content logic, campaign variants, and decisioning inputs that enable greater personalization at scale.
• Serve as the senior Owned Marketing partner to NA Marketing, Brand, Merchandising, Ecommerce, Creative, and Stores, proactively shaping priorities, providing owned-channel perspective, and influencing how campaigns come to market.
• Partner closely with Audience + Lifecycle to connect audience strategy, targeting logic, and customer insights with product, brand, and commercial campaign content.
• Partner with Content, Creative, and Production teams to develop repeatable campaign frameworks, module libraries, copy approaches, and creative inputs that support sharper storytelling and more efficient execution.
• Set the testing and optimization agenda for the pillar, including content, offer, creative, and personalization testing, while identifying opportunities to advance decisioning, automation, and AI-enabled ways of working.
• Monitor campaign performance and business impact, using results, customer behavior, and channel insights to refine future strategies and improve effectiveness over time.
• Manage production and vendor investment for the pillar, ensuring resources are aligned to the highest-impact priorities and used effectively.
• Lead, coach, and develop the Manager and Associate Manager, building capability across the team and fostering strong strategic thinking, executional excellence, and cross-functional partnership.

Qualifications and Experience

• Bachelor's degree preferred.
• 6+ years of marketing experience, ideally within a consumer, retail, fashion, beauty, or lifestyle brand.
• Experience leading commercial campaigns, brand storytelling, CRM, lifecycle marketing, owned channel programs, or customer engagement strategies.
• Experience managing, coaching, and developing direct reports.
• Strong understanding of email, SMS, CRM, personalization, dynamic content, testing, segmentation, campaign planning, and performance optimization.
• Ability to translate marketing calendars, product priorities, promotional moments, and business goals into clear owned channel strategies.
• Proven experience partnering with and influencing cross-functional stakeholders across Marketing, Brand, Merchandising, Ecommerce, Creative, Production, and Stores.
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly and confidently with senior leaders and cross-functional partners.

Key Competencies

• A strategic, consumer-first mindset with a passion for creating relevant, engaging, and commercially impactful customer experiences.
• A highly collaborative working style, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners.
• Curiosity, creativity, and a test-and-learn mindset, with a desire to continuously improve how Coach engages customers across owned channels.
• A balance of big-picture thinking and strong executional discipline, with comfort moving between strategy, planning, and detailed delivery.
• A people-first leadership approach, with a commitment to developing talent, creating clarity, and fostering accountability, agility, and high-quality work.
• Strong ownership, sound judgment, and comfort navigating ambiguity in a fast-paced, evolving environment.

#LI-SG2; #LI-HYBRID

Our Competencies for All Employees

Courage

Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity

Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity

Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results

Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly

Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

Strategic Agility

Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Developing Direct Reports and Others

Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.

Building Effective Teams

Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.

Visit Tapestry, Inc.

Base Pay Range

$120,000.00-$140,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.