CNHF Assistant Director, Leadership Annual Giving

Children's National Hospital; Silver Spring (MD); On-site; USD 58,000 - 97,000; Full time

Benefits offered by this job

Health coverage

Generous paid time off

401(k) plan

Life, AD&D, disability coverage

Tuition assistance

Fitness resources

Commuter benefits

Job summary

Children’s National Hospital is seeking an Assistant Director of Development to help grow unrestricted revenue, strengthen donor retention, and build a robust pipeline of annual and major gifts. You will be the primary concierge for sustaining donors and high-potential supporters, delivering personalized stewardship and proactive outreach.

You will partner with Direct Response to identify, qualify, and cultivate donors via digital, direct response, and face-to-face engagement, advancing donors

Qualifications

• Bachelor’s degree in business, marketing, communications or related field.
• 4 years of donor development/major gifts or related fundraising experience.
• Strong written and verbal communication; donor service attitude; teamwork.

Responsibilities

• Manage giving programs including strategy, budget, communications, solicitations, and data tracking.
• Execute donor strategy through phone, email, mail, and face-to-face communication.
• Conduct meaningful donor touches or face-to-face meetings annually.
• Renew 80% of assigned donors annually.
• Secure new or upgraded annual donors at 5,000+ annually.
• Identify Major Gifts and Planned Giving prospects annually.
• Communicate the program impact to donors and align with mission.
• Maintain professional, courteous conduct with donors and colleagues.
• Research high-capacity donors and update fundraising database.

Skills

Communication skills

Interpersonal skills

Initiative

Professionalism

Donor relationship building

Teamwork

Time management

Creativity

Education

Bachelor's degree in relevant field

Tools

Raiser's Edge

Job description

1 Inventa PlaceSilver Spring, MD 20910

Kids Are Our Everything.

Department

10536 VP, Systems, Data, Finance, GA, DR, Pros Res & Campaign

Pay Range

$57,969.60 - $96,616.00

Shift: Day

The Assistant Director (AD), Donor Advancement & Upgrades plays a critical role in growing the Foundation’s unrestricted revenue, strengthening donor retention, and building a sustainable pipeline of future leadership and major gift donors. Serving as the primary concierge for sustaining donors and other high-potential annual giving supporters, this role provides personalized stewardship, proactive outreach, and donor-centered relationship management designed to deepen engagement and increase donor lifetime value.

The AD partners closely with the Direct Response team to identify, qualify, and cultivate donors acquired through digital, direct response, and emerging acquisition channels, including face-to-face canvassing. Through thoughtful stewardship and strategic engagement, the AD helps donors feel valued from their first gift, strengthens retention among sustaining and mid-level donors, and identifies opportunities to move supporters up the giving ladder. By connecting donors to the impact of Children’s National and creating clear pathways for increased involvement and philanthropy, the AD ensures stronger financial support today while developing a robust pipeline for tomorrow.

The Assistant Director Development plays a key role in increasing unrestricted revenue for the Foundation contributes to feeding either the Direct Response, Annual Giving, Planned Giving, and Major Gifts Pipelines that bring philanthropic growth to the organization. With support from senior management, the Assistant Director identifies, cultivates, solicits and stewards relationships with individuals, families, and targeted groups of individuals who partner financially with Children’s National to manage a portfolio of annual gift and low level major gift prospects with an annual expectation of $500k. Provides a world-class experience that leaves donors feeling valued, informed and engaged.

Minimum Education

Bachelor’s Degree in Business Administration, Marketing, Communications or other
related field
(Required)

Minimum Work Experience

4 years of technical development experience with a proven record in lower level major gifts, high end annual gifts or special event execution, or managing a component of the marketing program preferably in a healthcare or academic setting (Required)

Required Skills/Knowledge

• Strong written and verbal communication skills (including phone skills such as warm tone, good speaking cadence, clear and articulate speech)
• Effective interpersonal skills that demonstrate poise, tact, patience, and courtesy
• Must demonstrate initiative, energy, confidence, strong donor service attitude, and willingness to contribute to a teamwork-driven environment
• High levels of professionalism, compassion, creativity and integrity
• Proven experience in successfully building and cultivating donor relationships
• A willingness to work collaboratively to produce fundraising strategies and tactics
• Proven sense for developing tactics to meet goals and objectives
• Ability to manage time and task completion effectively
• Strong familiarity with The Raiser’s Edge software and/or other donor-related platforms

Functional Accountabilities

Fundraising

• Manage applicable giving programs, including strategy, budget, communications, solicitations, and oversight of data tracking.

• Executes donor strategy effectively through phone, email, mail, and face-to-face communication.

• Conducts meaningful touches or face-to-face donor meetings per year.

• Renews 80% of assigned donors on an annual basis.

• Secures new or upgraded annual donors at $5,000+ annually.

• Identifies Major Gifts and Planned Giving prospects annually and contribute to successful transfer of donors.

• Learns about the programs of Children’s National and effectively communicate the mission to donors.

• Conducts oneself in a professional, friendly, and truthful manner with donors and colleagues.

Research

• Researches, identifies, and promotes hand-off of high-capacity donors to the appropriate Foundation Gift Officer.

• Updates fundraising database with contact notes, new information about donors and outcomes.

Benefits That Support You:

• Comprehensive health coverage, including medical, prescription, infertility, and transgender health services.
• Generous paid time off, including vacation accrual from day one, sick leave, holidays, and a personal day.
• Financial wellness support, including a 401(k) plan and healthcare and dependent care spending accounts.
• Employer-paid life, AD&D, and long-term disability coverage, with optional supplemental plans.
• Additional perks, including tuition assistance, fitness resources, employee assistance, commuter benefits, and more.

Why Join Us:

• Nationally Recognized Excellence – Consistently ranked among the Top 10 Children’s Hospitals in the nation by U.S. News & World Report.
• Leading Pediatric Care – One of the largest and most comprehensive children’s hospitals in the country, offering nationally ranked specialties and cutting-edge treatments.
• Innovation & Research – A premier academic medical center with a strong commitment to pediatric research, education, and advancing the future of child health.
• Mission-Driven Culture – Dedicated to providing family-centered care while fostering a collaborative, supportive environment for clinical teams.

The disclosed salary range includes the minimum and maximum rates within which Children’s National believes an individual’s base pay rate will fall for this position. It is not typical for an individual to be hired at or near the maximum of the pay range. The exact pay rate for this position will be based on a variety of factors in alignment with the Children’s National compensation philosophy. These factors are legitimate and non-discriminatory including, but not limited to, the current market conditions; organizational needs; the individual’s combination of prior work experience, level of education, knowledge, skills, and other qualifications. Children’s National is committed to providing a fair and competitive total rewards package to each of our employees. This base salary range does not include our comprehensive benefits package or any additional compensation for which this position may be eligible.

Childrens National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender, identity, or other characteristics protected by law. The “Know Your Rights” poster is available here: and the pay transparency policy is available here:Know Your RightsPay Transparency Nondiscrimination Poster.

Please note that it is the policy of Children’s National Hospital to ensure a “drug-free” work environment: a workplace free from the illegal use, possession or distribution of controlled substances (as defined in the Controlled Substances Act), or the misuse of legal substances, by all staff (management, employees and contractors). Though recreational and medical marijuana are now legal in the District of Columbia, Children’s National and its affiliates maintain the right, in accordance with our policy, to enforce a drug-free workplace, including prohibiting recreational or prescribed marijuana.