CMO | Hybrid/Remote Growth & Brand Leader

Varo Capital; United States; Hybrid; USD 250,000 - 500,000; Full time

Job summary

Varo Capital is seeking a Chief Marketing Officer (CMO) in Los Angeles, CA, with hybrid/remote options. This executive will lead marketing strategy, brand management, demand generation, and go-to-market efforts to accelerate growth and market expansion.

The role requires a top-tier background in marketing leadership, with 20 years of experience and 10 years in executive roles. Strong digital, analytical, and cross-functional collaboration skills are essential for success.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
• MBA or a master’s degree in Marketing, Business Administration, or a related discipline preferred.
• 20 years of progressive experience in marketing, brand management, demand generation, or related business functions.
• 10 years of experience in senior marketing leadership roles with responsibility for strategy, budgets, teams, and performance outcomes.
• Strong experience in digital marketing, customer acquisition, brand development, market research, and campaign performance analysis.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s business objectives and long-term growth plans.
• Establish marketing priorities, annual plans, budgets, and performance targets across all marketing functions.
• Collaborate with executive leadership to support corporate strategy, revenue growth, and market expansion.
• Identify emerging market trends, competitive developments, and customer needs to guide strategic decisions.
• Provide executive-level marketing insights and recommendations to support business planning.
• Define and strengthen the company’s brand identity, value proposition, and competitive positioning.
• Ensure consistent brand messaging across digital channels, advertising campaigns, public relations, and customer communications.
• Oversee brand awareness initiatives that improve recognition, credibility, and customer trust.
• Develop strategies to differentiate the company from competitors and reinforce its market position.
• Monitor brand performance and adjust positioning strategies based on market feedback and business priorities.
• Lead integrated marketing campaigns designed to generate qualified leads, attract new customers, and support revenue growth.
• Oversee customer acquisition strategies across digital advertising, content marketing, email marketing, events, partnerships, and other relevant channels.
• Work closely with sales leadership to align marketing-generated leads with sales objectives and conversion targets.
• Develop scalable demand-generation programs that improve lead quality, conversion rates, and customer acquisition efficiency.
• Evaluate campaign performance and optimize marketing activities based on measurable business outcomes.
• Oversee digital marketing strategy across search engine marketing, search engine optimization, social media, website development, and digital advertising.
• Evaluate and implement marketing technologies, automation platforms, and customer relationship management tools.
• Use analytics, customer data, and attribution models to measure campaign effectiveness and improve marketing performance.
• Ensure the company’s digital presence supports brand consistency, customer engagement, and lead generation.
• Stay informed about new marketing technologies and digital trends that can improve operational efficiency and competitive advantage.
• Lead market research initiatives to understand customer behavior, industry trends, market demand, and competitive positioning.
• Analyze customer segments, purchasing patterns, and market opportunities to support strategic marketing decisions.
• Develop data-driven insights that guide product positioning, pricing strategies, promotional activities, and market expansion.
• Monitor competitor marketing strategies and identify opportunities for differentiation.
• Translate research findings into actionable recommendations for executive leadership and cross-functional teams.
• Partner with product management, sales, and business development teams to develop effective go-to-market strategies.
• Oversee product positioning, messaging, value propositions, launch plans, and supporting marketing materials.
• Ensure marketing campaigns communicate product benefits clearly and address the needs of target customer segments.
• Support new product launches, market entry initiatives, and the expansion of existing product lines.
• Collect customer and market feedback to refine messaging and improve product-market alignment.
• Develop and manage the marketing budget to ensure resources are allocated effectively across campaigns, channels, and teams.
• Establish key performance indicators to measure brand awareness, lead generation, customer acquisition costs, conversion rates, and marketing return on investment.
• Review campaign results, financial performance, and departmental productivity to identify opportunities for improvement.
• Implement reporting processes that provide clear visibility into marketing performance and business impact.
• Ensure marketing investments support sustainable growth while maintaining financial accountability.
• Build, lead, and develop a high-performing marketing organization with clear responsibilities, performance expectations, and development plans.
• Recruit and retain marketing professionals while fostering creativity, accountability, collaboration, and continuous improvement.
• Establish effective working relationships with sales, product, finance, operations, and executive leadership teams.
• Oversee external agencies, consultants, vendors, and strategic marketing partners.
• Promote a culture of data-driven decision-making, innovation, and consistent execution across the marketing organization.

Skills

Marketing strategy

Brand management

Demand generation

Market research

Go-to-market

Digital marketing

Communication skills

Customer acquisition

Education

Bachelor’s degree in Marketing, Business Administration, Communications

MBA preferred

Job description

Varo Capital is seeking a Chief Marketing Officer (CMO) in Los Angeles, CA, with hybrid/remote options. This executive will lead marketing strategy, brand management, demand generation, and go-to-market efforts to accelerate growth and market expansion.

The role requires a top-tier background in marketing leadership, with 20 years of experience and 10 years in executive roles. Strong digital, analytical, and cross-functional collaboration skills are essential for success.