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The club manager is a passionate individual who seeks to help members and guests improve their lives through health and fitness. This person is responsible for selling memberships, training services, managing the member and guest experience, and leading staff to work as a cohesive unit.
This role requires a considerable amount of self-motivation, leadership, collaboration, communication, and the ability to positively influence others.
Key Responsibilities
- Sales – a large part of the club manager role is centered around membership and training sales. Managers must convert leads to members through daily follow-ups, relationship building, ability to empathize, and follow through. A personal training background isn’t required but the ability to speak to our training program and how to leverage our technology (Anytime Fitness App, body scanner, heart rate monitors, etc.) to support the growth of the training department is a must.
- Brand promoters –when you love your gym, others will too! The club manager establishes relationships with businesses and influencers in the community to promote the brand through B2B marketing. This person helps coordinate and execute engagement campaigns, national marketing campaigns, and community outreach efforts using assets and operations created by the Anytime Fitness corporate teams.
- Team builders –leading a team and driving results through motivation and fun is a key part of being a club manager. This person is hired to inspire team members by fostering a trusting and positive environment while hitting the Key Performance Indicators (KPIs) that drive success.
- Day-to-day operations –club managers will be responsible for the dailyclub operationaltasks such as running reports to analyze KPIs and goal set, using our club management software and billing provider to help with member management and engagement, lead follow-up, posting to local social media accounts, and maintaining club cleanliness.
- Culture creators –club managers are the heart of the club’s atmosphere. They cultivate a warm, inclusive environment where members feel seen, supported, and motivated to keep coming back. By delivering exceptional customer service and meaningful personal connections, they inspire members to share their experience with others and help grow a community rooted in encouragement and positivity.
Job Requirements
Experience in the fitness industry isn’t required, but great communication and soft skills are. A good candidate is:
- Must be 18 years or older
- Flexible availability, including mornings, afternoons, evenings, and weekends
- Friendly, outgoing, and welcoming
- Genuine, honest, and trustworthy
- Results-driven with a strong work ethic
- Comfortable with technology and digital tools
- Self-motivated and proactive
- Strong time management and organizational skills
- Personal Training certification is a plus, but not required
Seniority level
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Mid-Senior level
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Wellness and Fitness Services
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