Client Services - Digital Lead

DataLab USA; Germantown (MD); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, Dental, and Vision Plans

Employee Assistance Program (EAP)

401(k) Retirement Savings Plan (Trad'l

Paid Time Off

Company Holidays

Job summary

DataLab USA, based in Maryland, is seeking a Digital Lead to bridge Client Services and Product, identifying digital opportunities within our client base and shaping solutions that fit market needs. Reporting to the Chief Revenue Officer, this role excludes sponsorship.

You will work across client accounts to uncover use cases, support pitches, and translate requirements into practical digital solutions while evolving our roadmap with data-driven insights.

Qualifications

• 7+ years in digital marketing, ad tech, data/audience products, or marketing services, with client-facing experience.
• Experience with data-driven marketing; direct mail or multichannel experience is a plus.
• Proven ability to present to senior client stakeholders and support complex sales cycles.
• Existing relationships with data/identity partners or agencies preferred.
• Strong collaboration skills; comfortable influencing without direct authority in a matrix.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Identify opportunities: Work across the client portfolio to uncover digital use cases and build a prioritized pipeline with each Client Executive.
• Sales support: Partner with client executives on pitches, presentations, and RFPs; serve as the digital subject-matter expert in client meetings.
• Design solutions: Translate client requirements into practical digital solutions and feed market and client insights back to Product to inform roadmap.
• Manage partnerships: Coordinate and develop relationships with activation and identity partners and agencies.
• Represent DataLab USA: Attend industry conferences and events to track trends, build relationships, and generate leads.

Skills

Digital marketing strategy

Client-facing sales support

Identity resolution & data privacy

Cross-functional collaboration

Executive presentation

Education

Bachelor’s degree or equivalent

Tools

DSPs/DMPs

CRM platforms

Data privacy knowledge

Job description

Role Summary

DataLab USA built its business on direct mail, powered by a deep portfolio of data assets. We continue to scale digital product suite with significant traction. The Digital Lead is the horizontal bridge between Client Services and Product, identifying digital opportunities within our client base, helping Client Executives win them, and shaping solutions that fit both client needs and the market. Reporting directly to the Chief Revenue Officer. No sponsorship available for this position

Role Summary

DataLab USA built its business on direct mail, powered by a deep portfolio of data assets. We continue to scale digital product suite with significant traction. The Digital Lead is the horizontal bridge between Client Services and Product, identifying digital opportunities within our client base, helping Client Executives win them, and shaping solutions that fit both client needs and the market. Reporting directly to the Chief Revenue Officer. No sponsorship available for this position

Responsibilities

• Identify opportunities: Work across the client portfolio to uncover digital use cases (audience activation, CTV, social, programmatic, cross-channel measurement) and build a prioritized pipeline with each Client Executive
• Sales support: Partner with client executives on pitches, presentations, and RFPs. Serve as the digital subject-matter expert in client meetings
• Design solutions: Translate client requirements into practical digital solutions. Feed market and client insights back to Product to inform roadmap
• Manage partnerships: Coordinate and develop relationships with activation and identity partners and agencies (e.g., Stirista, Neustar/TransUnion, LiveRamp)
• Represent DataLab USA: Attend industry conferences and events to track trends, build relationships, and generate leads

Qualifications

• 7+ years in digital marketing, ad tech, data/audience products, or marketing services, with at least 3 years in a client-facing, solutions, or sales-support role
• Working knowledge of the digital ecosystem: identity resolution, onboarding, DSPs/DMPs, CTV, programmatic, and data privacy (CCPA, state privacy laws)
• Experience with data-driven marketing; direct mail or multichannel experience is a plus
• Proven ability to present to senior client stakeholders and support complex sales cycles
• Existing relationships with data/identity partners or agencies preferred
• Strong collaboration skills; comfortable influencing without direct authority in a matrix
• Bachelor’s degree or equivalent experience

Success Measures (first 12 months)

• Digital opportunities identified across all key accounts
• Measurable growth in digital revenue and in clients buying digital alongside mail
• Active, productive partnerships with core agency and identity partners
• At least 2-3 product enhancements or new packages informed by client demand

We are proud to offer a comprehensive benefits package designed to support the well‑being and financial security of our employees. Our benefits include:

• Health, Dental, and Vision Plans: Comprehensive coverage to meet your healthcare needs.
• Employee Assistance Program (EAP): Resources and support for personal and professional challenges.
• 401(k) Retirement Savings Plan: Includes option for Traditional or Roth IRA to help you plan for your future.
• Paid Time Off: Enjoy paid vacation and sick leave to maintain work‑life balance.
• Company Holidays: Nine paid company holidays throughout the year.

DataLab USA™ is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Privacy Policy - DataLab USA™ | Targeting Better Results

The base pay range provided serves as a general guideline. The final annual salary offered to the selected candidate will vary based on factors such as qualifications, skill level, competencies, the scope and responsibilities of the role