Client Marketing Senior Consultant – Commercial Banking

Truist; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

Vacation time

401(k) plan

Pension / deferred compensation

Job summary

Truist is seeking a marketing leader to serve as a primary contact for Commercial Banking, Corporate Banking and Commercial Real Estate, in-office five days a week. You will translate business objectives into marketing strategies and collaborate with internal and external partners to drive plans and programs that enhance client experience and grow profitable relationships.

You will lead complex projects, manage budgets, monitor market trends and ensure programs align with the Truist brand,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field
• 5 years of related experience
• In-depth knowledge of Marketing principles (P’s, market research, analytics, digital)
• Experience managing or leading projects/work streams
• Knowledge of client needs and competitive landscape in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus
• Ability to provide direction, coaching and mentor teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
• Developing presentation skills and communication skills

Responsibilities

• Develop marketing strategies and plans across channels
• Collaborate with Marketing leaders and LOBs to drive results
• Lead complex projects and manage team deliverables
• Interpret client needs and market landscape to improve programs
• Apply understanding of the business to solve problems
• Lead teams or projects with moderate resources and complexity
• Collaborate to execute marketing programs aligned with Truist Brand
• Monitor client needs and competitive marketplace to stay competitive
• Develop and manage budget and resource allocation
• Directly impact achievement of client, operations, project, service, and risk objectives
• Work independently with guidance in complex situations
• Deliver programs on budget and on time

Skills

Marketing strategy

Project leadership

Stakeholder collaboration

Analytical thinking

Communication skills

Executive presenting

Budget management

Mentoring teammates

Education

Bachelor's degree in Marketing, Communications, Business Administration or related field

MBA or Master's degree in related field

Tools

Excel

PowerPoint

Job description

The position is described below. Please review the following job description: In accordance with Truist in-office policy, this role will be in office 5 days/week. Serve as one of the primary Marketing contacts to Commercial and Corporate Banking and Commercial Real Estate, building valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies. Collaborate with internal and external marketing partners to develop marketing plans, programs, and tactics that leverage marketing capabilities to achieve business goals, enhance client experience, and acquire, grow, and retain profitable client relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop marketing strategies and plans, in partnership with the other Marketing leaders and the Commercial and Corporate Banking and Commercial Real Estate LOBs, intended to achieve operational and financial results using all marketing channels, including digital.
• Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
• Lead highly complex and visible projects while managing deliverables for the team against expected results.
• Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
• Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
• Lead teams or projects with moderate resource requirements, risk, and complexity.
• Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.
• Monitor client needs and competitive marketplace, provides ongoing marketing support that ensures the competitiveness of offered products and services.
• Develop and manages budget and resource allocation.
• Directly impact the achievement of client, operational, project, service, and risk management objectives.
• Work independently, with guidance in only the most complex and unusual situations.
• Deliver programs on budget and on time.

REQUIRED QUALIFICATIONS

• 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• 2. Five years of related experience or an equivalent combination of education and experience
• 3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• 4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• 5. Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
• 6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• 7. Ability to provide direction, coaching and mentor teammates
• 8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
• 9. Developing presentation skills and communication skills

Preferred Qualifications:

• 1. MBA or Master's degree in related field
• 2. Ten years of related experience
• 3. Previous experience in financial services, retail or packaged goods industries
• 4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

PREFERRED QUALIFICATIONS

• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of factors that differentiate Truist; Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
• Demonstrated budget management experience.
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
• Strong presentation skills and communication skills.
• B2B marketing, financial services marketing or high-end advisory services marketing.
• Commercial/Corporate/Wealth banking product and/or segment marketing experience.

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

For more details on Truist’s generous benefit plans, please visit our Benefits site.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law.

Truist is a Drug Free Workplace.

EEO is the Law E-Verify IER Right to Work About Truist Truist is a purpose-driven financial services company, formed by the historic merger of equals of BB&T and SunTrust. We serve clients in a number of high-growth markets in the country, offering a wide range of financial services. At Truist, our purpose is to inspire and build better lives and communities. That happens through real care to make things better. To meet client needs, to empower teammates, and to lift up communities. Learn more about Truist on truist.com.