Client Marketing Senior Consultant – Commercial Banking
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Benefits offered by this job
Job summary
Truist Financial Corporation in Atlanta seeks a senior Marketing leader to align marketing strategies with business goals across digital, research, and brand initiatives.
You will partner with Banking LOBs, lead major campaigns, manage budgets, and mentor teams while delivering programs on time and on budget. Experience in financial services and strong presentation skills are required.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration or related field.
- Five years of related experience or an equivalent combination of education and experience.
- In-depth knowledge of marketing principles, market research, analytics and digital.
- Experience managing or leading projects and acting as a project lead.
- Knowledge of client needs and competitive landscape and how Truist differentiates from competitors.
- Ability to interpret complex information and build consensus among stakeholders.
- Ability to coach and mentor teammates.
- Fluent in Excel and PowerPoint, with presentation skills for senior teammates.
- Developing presentation and communication skills.
Responsibilities
- Develop marketing strategies and plans with Marketing leaders and business lines for channel reach and results.
- Apply deep marketing expertise across disciplines including creative development and market research.
- Lead complex projects and manage team deliverables for expected results.
- Interpret client needs and competitive landscape to improve products and services.
- Understand how the business operates to solve technical and operational problems.
- Lead teams or projects with moderate resource requirements and risk.
- Collaborate with internal and external partners to align programs with brand and strategy.
- Monitor market trends and ensure competitiveness of offerings.
- Develop and manage budgets and resource allocation.
- Impact client, operations, project, service, and risk objectives.
- Work independently with guidance only on advanced scenarios.
- Deliver programs on budget and on time.
Skills
Education
Job description
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Language Fluency: English (Required)
Work Shift: 1st shift (United States of America)
- Develop marketing strategies and plans, in partnership with the other Marketing leaders and the Commercial and Corporate Banking and Commercial Real Estate LOBs, intended to achieve operational and financial results using all marketing channels, including digital.
- Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
- Lead highly complex and visible projects while managing deliverables for the team against expected results.
- Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
- Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
- Lead teams or projects with moderate resource requirements, risk, and complexity.
- Collaborate with internal and external marketing partners to develop and execute marketing programs for the business; ensure alignment of all strategies to the Truist Purpose and Brand.
- Monitor client needs and competitive marketplace, provides ongoing marketing support that ensures the competitiveness of offered products and services.
- Develop and manages budget and resource allocation.
- Directly impact the achievement of client, operational, project, service, and risk management objectives.
- Work independently, with guidance in only the most complex and unusual situations.
- Deliver programs on budget and on time.
- 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- 2. Five years of related experience or an equivalent combination of education and experience
- 3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
- 4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
- 5. Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
- 6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
- 7. Ability to provide direction, coaching and mentor teammates
- 8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates
- 9. Developing presentation skills and communication skills
- 1. MBA or Master's degree in related field
- 2. Ten years of related experience
- 3. Previous experience in financial services, retail or packaged goods industries
- 4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
- Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity Knowledge of factors that differentiate Truist;
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
- Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
- Ability to provide direction, coaching and leadership to other teammates, particularly around marketing programs development & management, and around creative development.
- Demonstrated budget management experience.
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
- Strong relationship building skills resulting in the ability to influence others to adopt a new perspective.
- Visual / Audio / Speaking: Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
- Manual Dexterity / Keyboarding: Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
- Availability: Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
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