Client Experience Manager, Lifecycle Marketing

PureCars Technologies, LLC; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative automotive marketing leader is seeking a Client Experience Manager to lead a talented team in Lifecycle Marketing. This remote role offers the chance to drive impactful marketing strategies for clients across North America. You will work closely with Account Executives, ensuring successful campaign execution while analyzing performance data to enhance client satisfaction. The company fosters a culture of transparency and growth, providing rich benefits, an open PTO policy, and the flexibility to work from anywhere. Join a dynamic team dedicated to delivering exceptional client experiences and making a difference in the automotive industry.

Benefits

Health, dental, vision benefits

401(k) plan

Paid parental leave

Open PTO Policy

Work From Anywhere

Radical Transparency

Qualifications

• Minimum 2 years in Lifecycle Marketing with CDP experience.
• Proven success in managing performance within a CDP environment.

Responsibilities

• Manage a team of CDP/Lifecycle Marketing Strategists.
• Analyze performance data and identify growth opportunities.

Skills

Lifecycle Marketing

Analytical Skills

Coaching and Mentoring

Project Management

Proactive Problem Solving

Tools

AutoMiner

Job description

About PureCars

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.

We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.

We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

Job Summary - Client Experience Manager, Lifecycle Marketing (remote anywhere within the US)

PureCars is seeking a Client Experience Manager, Lifecycle Marketing to join us as our team, technology, and client base continues to grow. This individual will report to the VP of Client Experience, and will be responsible for leading a team of lifecycle marketing (CDP) performance strategists who support our growing account executive team. Performance strategists manage, analyze, and update automotive-related CDP-driven marketing campaigns to drive revenue for our Automotive clients around the US and Canada. You will get to partner with both client-facing Account Executives and our clients to ensure strategic initiatives are met while providing insights into improvements that can be made with their campaigns.

What You'll Do:

• Manage the success and professional growth of a team of CDP / LifeCycle Marketing Strategists who are responsible for the campaign execution, analysis, and strategy
• Oversee the daily and weekly activity of your direct reports as well as the performance of each account within the representative’s account base to proactively identify opportunities for account expansion and/or risks of churn
• Act as the primary point of escalation for all high-level or complex issues shared by your direct reports and effectively prescribe and implement solutions
• Partner with Account and Sales leadership to identify communication and process improvement opportunities leading to increased retention and the acquisition of additional rooftops
• Analyze individual, team, and account performance data with your direct reports on a consistent basis, share performance data with the Director of Client Experience, Direct Accounts and establish and manage go-forward action plans with your team

Skills & Qualifications

• 2 years minimum experience in Lifecycle Marketing (CDP) ; AutoMiner experience preferred
• Track record of success in managing performance within a CDP environment. Automotive tech experience is highly preferred.
• Experience in coaching and mentoring a team, tracking direct report activity metrics, and identifying churn risks and growth opportunities within client accounts.
• We want people who are driven, proactive and innovative to help us delight customers
• Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
• You must be detail-oriented with the ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients

Our Perks & Quirks:

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more!
• Open PTO Policy - Take what you need, when you need it.
• Internal Growth - Over ⅓ of the positions opened and filled are with our own employees.
• Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to.
• Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.

PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!