Citi Retail Services (CRS) Marketing Program Manager

Samsung Electronics Co., Ltd.; Schaumburg (IL); On-site; USD 100,000 - 150,000; Full time

Job summary

CITI is seeking a strategic marketing leader for the CMO, Tractor Supply Co. Credit Program. This role involves driving growth through innovative marketing strategies and managing partnerships, requiring strong project management and communication skills. Ideal candidates will have a background in marketing within the financial services sector and a proven track record of success in dynamic environments.

Qualifications

• 6-10 years of experience in Marketing and retail bank/financial services industry.
• Strong organizational skills and ability to manage multiple tasks/projects simultaneously.
• Ability to work well under tight deadlines in a fast-paced, team-oriented environment.

Responsibilities

• Develop and own the annual marketing plan to drive growth for key clients.
• Manage the annual financial budget for applicable programs.
• Monitor and analyze campaign performance effectiveness.

Skills

Project Management

Communication

Problem Solving

Organizational Skills

Creative Problem Solving

Education

Bachelor's degree

Master's degree

Tools

MS Office

Aprimo

JIRA

SharePoint

Job description

Marketing and Franchise Development in the U.S. Consumer Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team's focus is to unify cross-Consumer Bank strategies to deliver ideal end-to-end experiences to our customers.

The Citi Retail Services (CRS) Partner Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services, and payment systems that address clients' evolving needs. Integral to CRS success is the introduction and management of innovative programs, products, and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within the CRS Partner Marketing team, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative, and fast-paced environment.

The CMO, Tractor Supply Co. Credit Program is seeking a strategic marketing leader who drives growth for a key Citi partnership throughout the client lifecycle, from account opening through retention. The individual in this partner-facing role monitors industry trends relevant to credit marketing and retail and adapts them for application within the Tractor Supply portfolio, developing, managing and executing omni-channel campaigns from both Citi and partner channels to support growth.

The CMO, Tractor Supply Co. Credit Program will serve as a primary day-to-day contact with Citi's Partner Management team, internal cross-functional teams, as well as our Tractor Supply partner to drive new accounts and usage that will generate profitable sales for both Citi and Tractor Supply. The CMO will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, communication sequencing, integration in the customer shopping journey, and targeting optimization.

Responsibilities:

1. Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation, and offers.
2. Work with the client and agencies to create best-in-class, omnichannel marketing strategies and communications that drive customer action.
3. Facilitate / lead strategic and tactical marketing discussions with Partners.
4. Manage/facilitate necessary approvals for initiatives including funding approval, legal, and compliance, ensuring all campaigns adhere to legal, compliance, and control requirements with proper documentation.
5. Manage the annual financial budget for applicable programs, including monthly forecasts and budget reconciliation.
6. Manage, track, and coordinate multiple projects and resource planning.
7. Meet all expectations for risk and issue management.
8. Monitor and analyze campaign performance effectiveness, portfolio analytics, and trends to recommend future campaign/testing strategies.

Qualifications:

1. 6-10 years of experience in Marketing and retail bank/financial services industry.
2. Attention to detail, advanced project management skills, good communication, and problem-solving skills.
3. Strong organizational skills and ability to manage multiple tasks/projects simultaneously.
4. Creative problem solving and a sense of ownership.
5. Solid communication, presentation, and project management skills.
6. Ability to work well under tight deadlines in a fast-paced, team-oriented environment.

Desired Qualifications:

1. Excellent communication skills, with the ability to partner effectively and influence decisions across various organizational levels.
2. Exceptional interpersonal, relationship, and influence management skills for close partnerships with internal and external stakeholders.
3. Partner- and growth-oriented mindset, with ability to make strategic recommendations for mutually beneficial outcomes.
4. Experience working with cross-functional stakeholders and managing external relationships to drive growth.
5. Comfortable in ambiguous situations, self-starter, and self-learner.
6. Ability to operate in a highly matrixed, complex environment.
7. Strong sense of accountability and decisiveness.
8. Understanding of regulatory requirements and ability to ensure compliance.
9. Team-player with adaptability to changing priorities.
10. Highly organized, detail-oriented, energetic, positive, resourceful, and proactive.
11. Knowledge of private label and/or co-brand credit card marketing programs and understanding of credit P&L.
12. Proficiency with project management tools such as MS Office, Aprimo, JIRA, SharePoint, etc.
13. Knowledge of private label credit cards and consumer finance is a significant plus.

Education:

1. Bachelor's degree required; Master's degree preferred.

This job description provides a high-level overview of the work performed. Additional duties may be assigned as required.