Chuk | Director, Relevance Strategy

Socket.dev; Chattanooga (TN); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerX is seeking a senior strategic leader to guide brand development for major clients. The role combines consumer insights with culture-driven strategy, driving growth across branding, marketing, and communications.

You will lead cross-functional teams and mentor junior staff in a dynamic agency environment. The position emphasizes strategic thinking, analytical rigor, and the ability to influence stakeholders across disciplines, with a hybrid work arrangement and a focus on delivering

Qualifications

• 7-9 years strategically building brands at a top agency.
• Experience managing teams and mentoring staff.
• Ability to review qualitative/quantitative research and draw insights.
• Strong leadership with mentorship and empowerment focus.
• Strategic thinking across multiple channels for integrated marketing.

Responsibilities

• Articulate data-driven insights to tell a compelling client story.
• Lead consumer insights and culture-driven strategy for brands.
• Direct development of client presentations and communications.
• Build and maintain client and external agency relationships.
• Drive growth and development of team through actionable feedback.
• Steer ideation sessions and workshops to fuel creativity.

Skills

Brand strategy

Leadership

Management experience

Cross-functional collaboration

Analytical thinking

Job description

VaynerX VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company i s home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT CHUKMEDIA

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems Overall Purpose Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

KEY AREAS OF RESPONSIBILITY

• Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
• Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
• Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients.
• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
• Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses.
• Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback
• Brief creative teams for ideation and steer / facilitate brainstorms and workshops.
• Build and maintain client and external agency relationships.

EXPERIENCE/KNOWLEDGE REQUIRED

• 7-9 years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Management experience, recognized for their ability to balance
• Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
• Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
• Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed.

We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

Exact compensation may vary based on skills, experience, and location.

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary $135,000 — $165,000 USD