Chief Marketing Officer

Lincoln Healthcare; United States; Remote; USD 250,000 - 300,000; Full time

Job summary

Lincoln Healthcare is seeking a Chief Marketing Officer (CMO) to lead branding and strategic growth initiatives in the behavioral health sector. The ideal candidate will have extensive experience in healthcare marketing and a proven track record in business development to mobilize national efforts.

Benefits

Medical insurance

Vision insurance

401(k)

Disability insurance

Qualifications

• 10+ years in senior marketing or business development leadership roles.
• 5+ years in addiction treatment or healthcare marketing.
• Experience with Salesforce, Microsoft, SEO, digital media, and brand development.

Responsibilities

• Develop, implement, and lead integrated marketing and growth strategies.
• Oversee multi-channel campaigns to drive leads and brand visibility.
• Lead and mentor a cross-functional marketing and business development team.

Skills

Leadership

Strategic planning

Communication

Digital media

SEO

Education

Bachelor’s degree

Master’s in Business or Behavioral Sciences

Tools

Salesforce

Microsoft

Job description

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Lincoln Healthcare provided pay range

This range is provided by Lincoln Healthcare. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$250,000.00/yr - $300,000.00/yr

Additional compensation types

Annual Bonus

Direct message the job poster from Lincoln Healthcare

CEO & President, Lincoln Group, Lincoln Industrial, Lincoln Healthcare, Lincoln Professional & Executive Outsourcing

Lincoln Healthcare has partnered with a client in the behavioral health sector to find a new Chief Marketing Officer (CMO) to join their rapidly growing, patient-centric organization and mobilize their national efforts.

Are you a visionary marketing leader with a passion for purpose-driven growth? We're looking for a Chief Marketing Officer (CMO) to lead national branding, strategic growth, and business development initiatives across multiple healthcare sites, with a focus on behavioral health and substance use disorder treatment. The CMO must be able to understand and communicate the clinical and business operations of a healthcare treatment environment.

What You’ll Do:

• Develop, implement, and lead integrated marketing and growth strategies
• Collaborate with key stakeholders, including admissions, clinical, finance, and operations, to ensure a seamless alignment and the execution of marketing initiatives.
• Oversee multi-channel campaigns (web, social, TV, print, radio) to drive leads and brand visibility
• Manage marketing and BD budgets, ensuring high-impact ROI
• Lead and mentor a cross-functional marketing and business development team
• Recruit, lead, mentor, and retain a strong team of business development professionals and leaders
• Partner with clinical, admissions, finance, and operations teams to align marketing with business goals
• Monitor market trends and adjust strategies to maintain a competitive edge
• Serve as the brand ambassador and public-facing leader for outreach and media efforts
• Present growth plans and performance metrics to the executive team and the CEO

What We’re Looking For:

• 10+ years in senior marketing or business development leadership roles
• 5+ years in addiction treatment or healthcare marketing
• Bachelor’s degree required; Master’s in Business or Behavioral Sciences preferred
• Strong leadership, strategic planning, and communication skills
• Experience with Salesforce, Microsoft, SEO, digital media, and brand development

Compensation Package:

Salary Range: $250,000 - $300,000, Bonus Range: 50% target / 100% stretch, and Equity

Location: Remote with travel required

For immediate consideration, please apply directly and email your resume to [e-mail]. Please note that we are only able to consider candidates with direct behavioral health and substance abuse experience.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Business Development, and Sales

• Industries

  Hospitals and Health Care, Medical Practices, and Wellness and Fitness Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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