Chief Marketing Officer

PPA Tour; Salt Lake City (UT); Presencial; USD 250.000 - 350.000; Jornada completa

Descripción de la vacante

Pickleball Inc. is seeking a Chief Marketing Officer to unify brand strategy, expand audience engagement, and drive growth across its portfolio.

The role leads marketing, builds the function, and translates initiatives into measurable revenue results in a fast-paced environment. The ideal candidate will blend creative vision with operational discipline, lead cross-functional teams, and partner with executive leadership to optimize performance across events, media, retail, tech platforms, and

Formación

• Proven experience leading marketing functions at scale.
• Track record of driving revenue growth and audience engagement.
• Strong skills in brand strategy, digital media, and CRM.

Responsabilidades

• Develop and execute a unified marketing strategy for the portfolio.
• Lead brand development, audience growth, and customer acquisition.
• Oversee marketing operations, budgets, and performance metrics.
• Build and mentor a high-performing marketing team.
• Collaborate with executives across revenue, sales, tech, and events.

Conocimientos

Strategic leadership

Brand strategy

Digital marketing

CRM & analytics

Budget management

Team leadership

Executive communication

Cross-functional partnerships

Growth marketing

Herramientas

Marketing automation

CRM platforms

Data analytics tools

Descripción del empleo

Pickleball Inc. brings together professional competition, participation, media, commerce, technology, and infrastructure through a portfolio that includes the PPA Tour, Major League Pickleball, Pickleball Central, Pickleball.com, PickleballTV, PickleballTournaments.com / Match Day, Just Courts, and Pickleball Play Solutions.

We are seeking a Chief Marketing Officer to lead a unified marketing strategy that strengthens our brands, expands audience engagement, and drives growth across the Pickleball Inc. portfolio. This executive will build and scale the marketing organization, align business priorities, and translate marketing initiatives into measurable commercial results.

Position Summary

The Chief Marketing Officer will serve as a strategic partner to the CEO, leading marketing strategy, brand development, audience growth, and customer acquisition across the Pickleball Inc. portfolio. This executive will build and scale the marketing function, align initiatives across business units, and drive measurable revenue growth. The ideal candidate is a hands-on, commercially driven leader who combines creative vision with operational discipline and thrives in a fast-paced, entrepreneurial environment.

Key Responsibilities

Strategic Leadership & Enterprise Marketing

• Serve as a strategic partner to the CEO and executive leadership team, developing and executing a comprehensive marketing strategy aligned with company growth objectives.
• Establish a cohesive brand architecture across the Pickleball Inc. portfolio while preserving the unique identity, audience, and commercial objectives of each business.
• Develop integrated marketing plans that connect professional events, media programming, retail, technology platforms, and participation opportunities.
• Identify opportunities to leverage shared resources, audiences, data, and marketing capabilities across business units.
• Establish clear marketing priorities, budgets, and performance expectations, ensuring resources are allocated toward initiatives with measurable business impact.
• Adapt marketing strategies as the business evolves, balancing long-term brand development with immediate revenue and operational priorities.

Revenue Growth & Customer Acquisition

• Develop and execute data-driven marketing strategies that directly support ticket sales, premium hospitality, tournament registrations, merchandise and equipment sales, and digital product adoption.
• Lead customer acquisition and demand-generation efforts across paid media, organic search, social media, email, partnerships, and other digital channels.
• Build scalable local and regional marketing programs to drive event attendance, participation, and community engagement across key markets.
• Partner with business unit leaders to improve conversion rates, repeat purchases, customer retention, and lifetime value.
• Develop marketing strategies supporting business-to-business offerings, including court infrastructure, facilities, and technology solutions.
• Evaluate marketing investments against acquisition costs, return on investment, revenue contribution, and long-term growth potential.

Brand Development, Content & Audience Growth

• Oversee brand positioning, messaging, creative direction, and marketing standards across the portfolio.
• Build compelling marketing campaigns and storytelling around professional athletes, teams, events, rivalries, and the broader pickleball community.
• Partner with media, broadcast, and content teams to expand viewership, increase fan engagement, and strengthen audience loyalty.
• Develop athlete, influencer, ambassador, and community partnerships that increase brand awareness and drive measurable engagement.
• Oversee public relations, corporate communications, and executive messaging to strengthen the company's reputation and market presence.
• Identify emerging consumer trends, platforms, and cultural opportunities that position Pickleball Inc. as a leader in the sport.

Digital Marketing, CRM & Customer Experience

• Establish a coordinated approach to customer relationship management (CRM), audience segmentation, marketing automation, and lifecycle marketing across business units.
• Develop strategies to connect customer experiences across the portfolio, from discovering and watching pickleball to attending events, competing, and purchasing products.
• Leverage customer data and analytics to improve personalization, campaign effectiveness, conversion, and retention.
• Build cross-promotional marketing programs that introduce existing customers and fans to additional Pickleball Inc. brands, products, and experiences.
• Partner with technology and operations teams to evaluate and implement marketing platforms, tools, and reporting capabilities.
• Establish consistent measurement and reporting practices that connect marketing activity to customer behavior and business performance.

Commercial Partnerships & Sponsorship Support

• Partner closely with the Chief Revenue Officer and commercial teams to develop integrated marketing strategies that strengthen sponsorship opportunities and partner value.
• Support sponsorship sales and renewals through audience insights, compelling brand narratives, and measurable marketing activations.
• Collaborate with commercial and event teams to ensure sponsor integrations align with brand standards and enhance the fan experience.
• Develop scalable processes for coordinating marketing deliverables and partner activations across events, media, and digital platforms.
• Identify opportunities to expand the commercial value of the company's audience, content, and owned marketing channels.

Team Leadership & Marketing Operations

• Assess the existing marketing organization and build a scalable structure that balances centralized capabilities with the needs of individual business units.
• Recruit, mentor, and develop high-performing teams across brand, creative, digital marketing, growth, communications, analytics, and event marketing.
• Establish clear roles, accountability, workflows, and cross-functional processes to improve execution and collaboration.
• Implement marketing budgets, operating plans, performance dashboards, and reporting practices that support informed decision-making.
• Evaluate and manage external agencies, vendors, and technology partners to ensure cost-effective, high-quality execution.
• Leverage emerging technologies, including AI and automation, to improve marketing efficiency, content development, analytics, and customer engagement.
• Foster a collaborative, accountable, and entrepreneurial team culture that values creativity, adaptability, and measurable results.

Required:

• 9+ years of progressive marketing experience, including significant senior leadership experience in a CMO, VP of Marketing, SVP of Marketing, or equivalent role.
• Proven experience building or scaling marketing functions within a high-growth, entrepreneurial, or rapidly evolving organization.
• Demonstrated success developing marketing strategies that drive measurable revenue growth, customer acquisition, audience engagement, and retention.
• Strong understanding of performance marketing, brand strategy, digital media, CRM, customer analytics, and marketing economics.
• Experience managing marketing budgets, allocating resources, and evaluating return on investment across multiple channels or business units.
• Proven ability to build, lead, and develop high-performing teams while establishing scalable processes and operational accountability.
• Experience working cross-functionally with executive leadership, sales, revenue, finance, technology, and operations teams.
• Strong business acumen, executive communication skills, and the ability to translate marketing performance into actionable business insights.
• Comfortable operating in a fast-paced environment with evolving priorities, limited resources, and a high degree of individual accountability.
• Willingness to remain actively involved in execution while building the organization for long-term growth.

Preferred:

• Experience in professional sports, live events, media, entertainment, consumer products, e-commerce, or technology-driven businesses.
• Experience overseeing marketing across multiple brands, business units, or a diversified portfolio.
• Familiarity with sports sponsorships, athlete marketing, fan engagement, ticketing, and event promotion.
• Experience scaling marketing operations through periods of significant organizational growth, investment, or business transformation.
• Familiarity with subscription, marketplace, direct-to-consumer, and business-to-business marketing models.
• Experience implementing or optimizing enterprise CRM platforms, marketing automation, and customer data infrastructure.