Chief Marketing Officer
The Ward Law Group, PL
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Benefits offered by this job
Job summary
The Ward Law Group is a nationally recognized personal injury law firm seeking a transformational CMO to lead marketing across states, build a national brand, scale a high-performing team, and turn marketing data into measurable business results.
Based in Miami Lakes with options for NYC or remote work (travel to FL/NY/TX as needed), you will own strategy, budget, and cross-functional alignment with Intake, Legal Ops, and Sales to drive growth and client impact.
Qualifications
- 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
- Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
- Managed $10M+ annual budgets with demonstrable ROI.
Responsibilities
- Build national marketing strategy and scale revenue across multiple states.
- Own full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, brand storytelling.
- Lead and grow a marketing team (12 currently, expanding to 15–25+).
- Define and track KPIs across campaigns and build dashboards for weekly/monthly decisions.
- Localize campaigns for Miami Lakes, NYC, Texas markets and bilingual audiences.
Skills
Education
Tools
Job description
Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.
Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.
We believe our people are our greatest asset. We foster a collaborative, innovative, and high-accountability culture where every team member is empowered to make informed decisions, continuously improve, and deliver exceptional results for our clients. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.
- Faith – We act with integrity, honesty, and purpose in everything we do.
- Accountability – We take ownership of our work, our commitments, and the results we deliver.
- Leadership – We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.
- Loyalty – We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.
- Service to Our Clients – We are committed to delivering compassionate, responsive, and exceptional service that maximizes every client's opportunity for success.
- Service to Our Teammates – We foster a culture of collaboration, respect, support, and shared success where every team member has the opportunity to grow and thrive.
- Service to Our Community – We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.
If you are passionate about helping injured clients, thrive in a fast-paced, results-driven environment, and are committed to delivering exceptional client service while continuously growing your career, we invite you to join The Ward Law Group and help us change lives—one client at a time.
The Ward Law Group is a nationally recognized, mission-driven law firm serving immigrant families and underserved communities with excellence, compassion, and faith-rooted service. Recognized as one of the Best Places to Work for consecutive years, we're scaling from $100M to $250M+ in revenue, with active expansion across Florida (Miami, Orlando), New York, and Texas.
We're looking for a transformational, hands-on CMO to lead this next chapter of growth — someone who can build a national brand, scale a high-performing team, and turn marketing data into business results.
- Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states.
- Own the full funnel: paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling.
- Lead and grow a marketing team — currently 12 professionals, scaling to 15–25+ (social, digital, paid, creative, content).
- Hire, mentor, and build internal career pathways for top talent.
- Define and track KPIs across all campaigns — CAC, CPL, cost-per-signed-case, and ROI.
- Build dashboards and reporting cadences that drive weekly/monthly strategic decisions.
- Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets — including bilingual (English/Spanish) audiences.
- Navigate state-specific Bar/legal advertising compliance requirements.
- Owns annual marketing budget.
- Negotiate vendor/media contracts and hold partners accountable to ROI.
- Leverage Salesforce, CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
- Work closely with Intake, Legal Ops, and Sales to ensure the end-to-end client journey is cohesive and high-converting.
- Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership.
- Miami Lakes HQ, NYC office, or Remote (travel to FL, NY, and TX offices required as needed)
- 10+ years in senior marketing leadership (CMO, VP, SVP) with 7+ direct reports and teams of 20+.
- Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth.
- Managed $10M+ annual budgets with demonstrable ROI.
- Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, Local Service Ads (LSA), YouTube, SEMrush, TV/radio, PR, influencer.
- Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
- Experience in a regulated industry (legal, healthcare, insurance, financial services) — understands compliance and reputation-driven acquisition.
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred).
- Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience.
- Willing to work on-site in Miami Lakes, or remote with travel to NY and TX offices as needed.
- Competitive salary commensurate with experience
- Professional development and continuing education support
- Collaborative, growth-oriented team environment
- Medical, dental & vision
- Hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
- Tuition Assistance
- Paid time off and paid holidays
The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired by The Ward Law Group as a result of the referral or by other means.
At The Ward Law Group, we recognize our people are our strength. We are an equal opportunity (M/F/Disability/Veterans) and consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information, or any other status protected by applicable law. We value our people and their diverse perspectives, and are committed to fostering an environment where they can bring their whole selves to work.
In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.
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