Chief Marketing Officer

The Jeffcoat Firm; Columbia (SC); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with employer contribution

Paid time off & holidays

Parental leave

Volunteer time off

Job summary

The Jeffcoat Firm is seeking a Chief Marketing Officer to lead marketing and business development across Personal Injury and Criminal Defense practice areas, driving revenue growth and strengthening brand reputation in key markets.

You will partner with the CEO, CFO and attorneys to build a data-driven marketing program, oversee digital and traditional campaigns, and develop client journey initiatives and referral networks to expand the firm’s footprint.

Qualifications

• 10+ years of experience in mid-level to senior marketing leadership roles in professional services, preferably law.
• Experience leading marketing for Personal Injury and/or Criminal Defense firms with ROI-driven campaigns.
• Bachelor’s degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement a cohesive marketing and business development strategy.
• Oversee vendor selection, performance metrics, and vendor relationships.
• Define brand, manage public relations, and protect firm reputation.
• Lead digital and traditional marketing including website, SEO/PPC, content, and social media.
• Develop internal analytics and dashboards to drive data-driven decisions.
• Conduct market research to identify opportunities and growth.
• Foster client relationships and referral programs; drive client experience.
• Oversee budgeting with CFO and allocate marketing resources.

Skills

Strategic thinking

Analytical thinking

Leadership

Vendor management

Communication

Digital marketing

Education

Bachelor’s degree in Marketing or Business Administration

Tools

CRM systems

Marketing automation

SEO

Social media

Job description

Description

The Chief Marketing Officer (CMO) will develop, lead and drive all aspects of the firm's marketing and business development operations, driving revenue growth, profitability and enhancing brand reputation in the broad legal markets where the Jeffcoat Firm serves clients. We are seeking a proven marketing leader with a successful track record growing Personal Injury and Criminal Defense law firms through innovative client acquisition strategies, lead generation, brand development, and measurable revenue growth. The ideal candidate will be a strategic thinker with a deep understanding of professional services marketing, capable of fostering strong and trusting relationships with both internal stakeholders (attorneys, C-suite peers) and external partners (vendors, trade associations and media outlets). The CMO will also have a strong focus on flexible and flawless execution of the marketing plan, based on a mindset of ROI, profitable growth, regional expansion and a differentiated, outstanding client experience.

Key Responsibilities

• Strategic Planning and Execution: Develop, implement and drive a cohesive, short- term and long-term marketing and business development strategy that aligns with the firm's overall business objectives, revenue and profitability goals. Outline the strategy in a detailed annual plan for key stakeholders and oversee the execution of the plan. Consistently provide optionality to C Suite leaders on a range of levers to engage to support marketing efficacy and efficiency. Partners with CEO and CFO on adjustments to plan, based on market conditions, revenue goals and vendor updates.
• Vendor Selection and Management: Partner with C-suite executives on vendor selection. Oversee the development and optimization of specific metrics and dashboards on vendor performance; hold vendors accountable for agreed upon services. Partner with key stakeholders on the recommendation of vendor updates and changes.
• Brand Management and Public Relations: Define and maintain a consistent brand image and voice across all communication channels, managing the firm's public image, media relations, and reputation. Partner closely with the CEO and other C Suite leaders on brand evolution and updates.
• Digital and Traditional Marketing Leadership: Oversee the firm's digital presence, including the website, SEO/PPC campaigns, content creation (blogs, newsletters), and social media strategy, to ensure high-quality lead generation and client engagement. Ensures traditional marketing (e.g., tv and radio) efforts are on plan and optimized.
• Internal Analytics: Oversee the development of internal analytics and dashboards to optimize the information into insightful, actionable initiatives. Educate other key stakeholders in analytics and their applicability to firm goals.
• Market Research and Analysis: Conduct detailed analysis of market trends, competitor activities, and client behavior to identify new opportunities, inform decision-making, and ensure the firm achieves revenue and profitability goals.
• Client Relationship Management: Partner closely with Operations leadership on the development of client journey programs to enhance client experience, retention and referrals. Partner with C suite leadership on the development of internal programs to drive referrals and external recognition, such as 5 Star Google Reviews. Provide firm wide updates and serve as the internal champion on internal initiatives.
• Budget and Resource Management: Partner closely with CFO on the design, and review of marketing budgets, ensuring effective allocation of resources to maximize return on investment. Partner closely with CFO recommended changes throughout the annual marketing plan to ensure accuracy and accountability to the budget.
• Team Leadership and Capability building: Build, mentor, and lead a high-performing marketing and business development team, promoting a culture of collaboration, innovation, and professional growth. Build KPIs for the team which tie to organizational goals, and coach to consistently fulfill established KPIs. Build specific development plans to uplift the capability of marketing talent to support growth and succession planning. Ensure the firm’s Core Values and culture initiatives are instilled into the fiber of the team and actively supported.
• Community Engagement: Support the annual plan and initiatives of the office of the Chief Community Officer with a range of marketing and creative services; actively participate in community events across markets.
• Legal Industry and Operations Knowledge: Develop and maintain a deep understanding of the internal operations of law firms with centralized shared services. Networks externally in non-competitive spaces for innovative and best practices.
• New Location Launch: Partner with C Suite executives on plans for new offices and locations; has ownership for the marketing aspects in the project plan for successful launch, brand recognition and ROI in new locations.
• Compliance Oversight: Ensure all marketing and advertising initiatives strictly comply with the relevant ethical and legal standards for the legal profession or other applicable standards, including the American Bar Association Model Rules of Professional Conduct and the South Carolina Rules of Professional Conduct.

Requirements

Required Qualifications and Skills

• Experience: 10+ years of experience in mid-level to senior marketing leadership roles, with a proven track record of developing and executing successful marketing strategies, preferably within a law firm, professional services environment, or other applicable consumer services. Strong preference will be given to candidates with demonstrated success leading marketing and business development efforts for Personal Injury and/or Criminal Defense law firms, including case acquisition, lead generation, referral growth, brand development, and ROI-driven advertising campaigns.
• Legal Industry Expertise: Demonstrated knowledge of the consumer legal services market, including Personal Injury and Criminal Defense practice areas, legal advertising strategies, digital lead generation, referral development, and marketing ROI measurement.
• Education: A Bachelor's degree in Marketing, Business Administration, or a related field is required.
• Skills:
  • Strong strategic and analytical thinking skills, with the ability to interpret complex data and metrics to make informed, data-driven decisions.
  • Experience in selecting and driving the growth through the effective management of a broad range of vendors.
  • Excellent leadership, communication, and interpersonal skills, capable of working effectively with a range of personalities at all levels of the firm. Outstanding influencing skills.
  • Deep understanding of digital marketing tools and platforms, including CRM systems, marketing automation, SEO, and social media. Advanced understanding of an organization’s technology stack and how the investments are optimized to support marketing and business development efforts.
  • Financial acumen to manage budgets effectively and link marketing efforts to revenue generation and firm profitability.
  • Ability to act as a poised and confident public representative of the firm in various forums. Able to speak to the firm’s commitment to an outstanding client experience, as well as the broad range of community initiatives and investments.

Demonstrated experience in serving on a senior leadership team and building and maintaining effective, collaborative peer relationships. Demonstrated leadership in building, inspiring and developing a highly effective and efficient marketing team with a drive for results.

Work Environment

Work Hours

Monday – Friday 8:30am – 5:30pm

Mobility

Primarily sedentary, able to sit for long periods of time.

Physical Demands

Ability to speak, see, and hear other personnel. Ability to communicate both in verbal and written form. Capable of using a telephone and computer keyboard. Able to lift up to 10 pounds. Ability to travel within the facility and to other locations as required.

Why Join Us

• Compensation: Compensation for this position is competitive and based on experience, skills, and qualifications. We look forward to discussing details with candidates who progress through the hiring process
• Comprehensive Benefits: Medical, dental, vision, 401(k) with employer contribution, parental leave.
• Paid Time Off & Holidays: Generous vacation policy plus 12 paid holidays annually.
• Community & Giving Back: Paid Volunteer Time Off to support causes you’re passionate about.
• Growth Opportunities: Supportive leadership, transparent communication, and ongoing training to advance your career.

Our Commitment to Diversity & Inclusion

The Jeffcoat Firm is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status.

Disclaimer

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.