Chief Marketing & Growth Officer

Socket.dev; Atlanta (GA); On-site; USD 250,000 - 350,000; Full time

Job summary

Asset Living is seeking an exceptional Chief Marketing Officer to build and lead the next generation of our marketing organization. The CMO will oversee the enterprise brand and the property-level marketing team, shaping how clients, residents, employees and partners view the company.

The role demands strategic leadership, data-driven decision making, and hands-on delivery in messaging, campaigns, analytics, and technology-enabled marketing. Travel and leadership expansion are expected.

Qualifications

• Bachelor’s degree in Marketing, Business, or related discipline.
• Significant progressive leadership experience in sophisticated marketing organizations.
• Experience as a Chief Marketing Officer or senior marketing executive.
• Experience operating within a large-scale organization and managing leaders who themselves manage teams.
• Experience building or transforming a marketing organization rather than inheriting a mature function.
• Proven ability to connect marketing activity to commercial and financial outcomes.
• Experience partnering closely with senior sales or business-development leadership.
• Experience managing a meaningful marketing budget and making disciplined investment decisions.
• Experience developing executive-level marketing strategies and helping execute them.
• Demonstrated success improving brand awareness and market positioning.
• Experience leading programs across PR, digital, content, events, analytics, and brand.

Responsibilities

• Develop and execute a comprehensive enterprise marketing strategy aligned with growth objectives and long-term vision.
• Serve as the executive advisor on brand, market positioning, reputation, communications, and strategy.
• Establish a unified national brand and strong positioning for enterprise and property marketing.
• Build a marketing engine to generate qualified inbound opportunities and support BD.
• Lead modernization of digital marketing capabilities and AI-enabled initiatives.
• Develop content, campaigns, thought leadership, and outbound/inbound programs.
• Oversee corporate communications, PR, events, and industry presence.
• Provide executive leadership to property marketing and analytics programs.
• Set marketing budgets, dashboards, KPIs, and measure return on investment.
• Collaborate with sales leadership and cross-functional teams to drive growth.

Skills

Strategic leadership

Brand strategy

Demand generation

Digital marketing

Communication

Analytics

Team leadership

Education

Bachelor's Degree in Marketing, Business, or related discipline

Job description

Asset Living is seeking an exceptional Chief Marketing Officer to build and lead the next generation of our marketing organization. The CMO will oversee the enterprise brand and the property-level marketing team, shaping how clients, residents, employees and partners view the company.

The role demands strategic leadership, data-driven decision making, and hands-on delivery in messaging, campaigns, analytics, and technology-enabled marketing. Travel and leadership expansion are expected.