Chief Marketing & Growth Architect

Assetliving; Atlanta (GA); On-site; USD 200,000 - 270,000; Full time

Job summary

Asset Living seeks a Chief Marketing Officer to build and lead the next generation of its marketing organization, spanning enterprise and property-level marketing. You will shape brand, demand generation, and communications to elevate the company with institutional clients, residents, and partners.

The role demands strategic vision and hands-on leadership to modernize digital marketing, analytics, events, and PR while delivering measurable financial returns across a large-scale organization.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related discipline.
• Significant progressive leadership experience in sophisticated marketing organizations.
• Experience serving as a Chief Marketing Officer, EVP Marketing, SVP Marketing, or comparable senior marketing executive.
• Experience operating within a large-scale organization and managing leaders who themselves manage teams.
• Experience building, rebuilding, or materially transforming a marketing organization.
• Demonstrated success operating in a high-growth environment.
• Meaningful experience with both B2B and B2C marketing.
• Experience marketing a service-based business with multiple constituencies and complex customer journeys.
• Demonstrated ability to connect marketing activity to commercial and financial outcomes.
• Experience partnering closely with senior sales or business-development leadership.
• Experience managing a meaningful marketing budget and making disciplined investment decisions.
• Experience developing executive-level marketing strategies and personally helping execute them.
• Demonstrated success improving brand awareness and market positioning.
• Experience building or directing sophisticated communications, PR, digital, content, events, analytics, and brand programs.
• Experience leading leaders and developing high-performing teams.
• Experience within property management, residential real estate, multifamily, student housing, or related industry is strongly preferred.

Responsibilities

• Develop and execute a comprehensive enterprise marketing strategy aligned with the company's growth objectives, operating strategy, client segmentation, and long-term vision
• Serve as the executive leadership team's principal advisor on brand, market positioning, reputation, communications, customer perception, and marketing strategy
• Establish and protect a clear, differentiated national brand architecture where every business line, market, department, executive, and marketing channel communicates a consistent brand story
• Define the company's positioning, value proposition, messaging hierarchy, brand standards, visual identity, tone of voice, and enterprise narrative
• Build a marketing engine that generates qualified inbound opportunities and improves the productivity of outbound business development
• Develop content, campaigns, executive visibility, thought leadership, digital strategies, ABM initiatives, and outreach programs
• Lead modernization of the company's digital marketing capabilities, including the corporate website and AI-driven initiatives
• Develop a modern search strategy encompassing technical SEO, content SEO, local and national search visibility, Generative Engine Optimization, AI, and structured content
• Develop and lead professional corporate communications and public relations function with a proactive media and communications strategy
• Establish a national events strategy with a distinctive company presence across conferences and industry gatherings
• Oversee customer conferences, executive events, client experiences, sponsorships, trade shows, and other strategic gatherings
• Provide executive leadership to property marketing and create best-in-class client experiences
• Develop scalable standards, technologies, processes, analytics, and operating models for property-level marketing
• Partner with the Chief People Officer to strengthen internal brand and employer value proposition
• Create a deliberate enterprise social-media strategy and set standards for corporate, executive and recruiting channels
• Establish dashboards and KPIs to connect marketing activity to outcomes and manage the annual budget with measurable returns

Skills

Strategic marketing leadership

Brand strategy

Demand generation

Digital marketing

Content & PR

Analytics & KPIs

Budget management

Team leadership

B2B & B2C marketing

Education

Bachelor’s Degree in Marketing, Business, or related discipline

Experience as Chief Marketing Officer or senior marketing executive

Experience in large-scale organizations

Experience in property management or adjacent industry preferred

Job description

Asset Living seeks a Chief Marketing Officer to build and lead the next generation of its marketing organization, spanning enterprise and property-level marketing. You will shape brand, demand generation, and communications to elevate the company with institutional clients, residents, and partners.

The role demands strategic vision and hands-on leadership to modernize digital marketing, analytics, events, and PR while delivering measurable financial returns across a large-scale organization.