Chief Growth & Brand Strategy Leader

Cavender's; Tyler (TX); On-site; USD 260,000 - 360,000; Full time

Job summary

Cavender’s seeks a Chief Marketing Officer to set the enterprise marketing strategy and accelerate profitable growth across Cavender’s retail stores and ecommerce channels. The CMO will own the customer growth agenda, brand positioning, CRM, loyalty, lifecycle, and performance marketing, plus paid media, content, social, and marketing technology.

Reporting to the Chief Merchandising Officer, the CMO partners with Merchandising, Ecommerce, Store Operations, IT, Finance, and other leaders to drive

Qualifications

• 12+ years of progressive marketing leadership experience.
• Experience in retail, ecommerce, or multi-channel brands.
• Proven track record of driving revenue, customer growth, and brand equity.
• Strong analytics and ability to translate data into strategy.

Responsibilities

• Define and lead the enterprise marketing vision and multi-year strategy aligned with company growth, customer, and financial objectives.
• Own end-to-end performance of the customer journey across digital and in-store touchpoints and ensure a consistent, differentiated customer experience.
• Lead the My Cavender’s loyalty program and the customer data, segmentation, targeting, and personalization strategy.
• Oversee paid media and performance marketing strategy, channel mix, agency performance, and investment allocation across the marketing portfolio.

Skills

Marketing leadership

CRM/lifecycle marketing

Loyalty programs

Performance marketing

Brand leadership

Omnichannel marketing

Education

Bachelor's degree in Marketing / related field

Master's degree preferred

Tools

CRM platforms

CDP

Analytics tools

Automation tools

Job description

Cavender’s seeks a Chief Marketing Officer to set the enterprise marketing strategy and accelerate profitable growth across Cavender’s retail stores and ecommerce channels. The CMO will own the customer growth agenda, brand positioning, CRM, loyalty, lifecycle, and performance marketing, plus paid media, content, social, and marketing technology.

Reporting to the Chief Merchandising Officer, the CMO partners with Merchandising, Ecommerce, Store Operations, IT, Finance, and other leaders to drive